Social Media Marketing Essentials You Always Wanted To Know - by Vibrant Publishers & Kavita Kamath (Paperback)

Book Synopsis

A Beginner's Guide to Social Media Strategies, Content Creation, and Platform-Specific Marketing. Harness the power of social media to market your brand, products, and services.

Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.

Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company's revenue.

The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.

The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.

This book will help you-

• Learn the process of coming up with a marketing strategy
• Navigate through the sea of social media platforms and create platform-specific content
• Explore hashtags: Know when, where, and how to use them
• Understand the metrics and evaluate your social media marketing strategies

The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

Review Quotes

Social Media Marketing Essentials is a must read for anyone wanting to learn about the world of social media either for understanding organic or paid marketing. The 'eyeballs' that are spent on social media only continue to increase making it a key part of any marketing strategy these days. I enjoyed finding the history of these social media companies and the summary of their ad formats, and media measurement metrics in one place! The book provides a good first-principles-based understanding of the key social media platforms - this is really helpful since the social media landscape changes at a really fast pace but once you understand the basics well, it becomes much easier to navigate through the changes whether it's a new content engagement format on an existing network like Instagram or a net new social media network that gains popularity in the next 5 years. Highly recommend this book.

--Mr. Venkatraman Prabhu

Director, Product Management, Amazon, USA.

This book written by Dr. Kavita Kamath Dhumal really captured the purpose of social media marketing in detail and has been written in a simplistic way to teach each and every aspect of marketing-basics to advanced strategies. As a finance person I never knew the intricacies of marketing campaigns and their evaluations but now I understand how every penny spent on various marketing vehicles may translate into revenue.

--Mr. Gannesh Rao,

Vice President, Sony Pictures Networks India