Social Media Cultures - by Dhiraj Murthy (Hardcover)

About the Book

This book explores the evolution of social media, from traditional communication forms to modern dynamics like cancel culture, self-expression, and celebrity influence. The author uses empirical case studies to examine the profound impact of these platforms on a global scale and to reconsider the user's role in the broader social media ecosystem.

Book Synopsis

In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape. Uniquely tracing the evolution of social media - from traditional media like letters, postcards, and the telephone to new media and platforms - Murthy argues that these contemporary phenomena are not divorced from their analog antecedents. The historical and theoretical frameworks employed in this book allow readers to better understand the intricacies of nuanced modern dynamics like cancel culture, self-expression, and celebrity influence. Focusing on mobility, political discourse, and the power of witnessing from global perspectives, Murthy uses empirical case studies from both the Global South and North to demonstrate the profound impact of social media on culture, politics, and everyday life. Ultimately, Murthy encourages readers to reflect on their roles within the broader social media ecosystem and to consider the far-reaching consequences of social media engagement on a global scale. Scholars of communication, media studies, social media, and sociology will find this book of particular interest.

About the Author

Dhiraj Murthy is professor of journalism and media studies in the Moody College of Communication, the Department of Sociology, and the School of Information at The University of Texas at Austin.