Small Business Marketing Kit for Dummies - (For Dummies) 3rd Edition by Barbara Findlay Schenck (Mixed Media Product)

About the Book

Book Synopsis

Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.

• Using social media as a marketing tool
• Communicating with customers
• Financing a marketing campaign
• The companion CD includes tools and templates to give you a jump-start on putting your new skills to work

If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.

CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

From the Back Cover

Harness the power of marketing and watch your business grow

If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.

• The big picture -- get an overview of marketing that strips away the mystery, gives you the background you need, and puts you in a position to jumpstart your program
• Brand yourself -- find helpful advice on defining your business position and brand -- and creating marketing communications that work
• Keep connected -- discover how to leverage blogs for business success, and how to use social media to pull customers to your business
• Break the mold -- put a twist on so-called traditional marketing tactics like ads, mailers, promotions, and publicity
• The cornerstone of business -- find out how to capture prospects, turn those prospects into customers, and develop customer loyalty

Open the book and find:

• Real advice for marketing in today's screen-connected, customer-empowered world
• How to use the Internet and social media networks as your most essential guerrilla marketing tools
• Instructions for generating publicity
• How to set your marketing goals, objectives, strategies, and budgets
• Ways to establish an online presence
• Ten steps to a great marketing plan

Learn to:

• Develop the right marketing strategy
• Harness social media as a marketing tool
• Establish your position and brand

Tools and worksheets on the companion CD

Bonus CD Includes

Worksheets, checklists, and charts to aid the small business marketer

About the Author

Barbara Findlay Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and nationally syndicated columnist. Visit her website at www.bizstrong.com.