Shakespeare Trade - New Cultural Studies by Barbara Hodgdon Paperback

About the Book

In 1623, Ben Jonson touted Shakespeare as the soul of his age; three centuries later, a newspaper advertisement uses Shakespeare's reputation to market beer. Styled as "a collector's history", THE SHAKESPEARE TRADE offers an absorbing account of the role that the figure of Shakespeare and Elizabethan England play in 20th-century British and American cultures.

Book Synopsis

In these provocative case studies, Barbara Hodgdon examines not only how Shakespeare's plays are staged and restaged by readers and critics as well as by performers and directors, but also how the Elizabethan age itself is recirculated and marketed. Hodgdon's look at The Taming of the Shrew scans from silent films, to the Shrew episode of the eighties television show Moonlighting, to the most recent Royal Shakespeare Company productions. Moving beyond Shakespeare's plays themselves, she considers how film and television have marketed Queen Elizabeth I's popular cultural memory and how Stratford's various museum spaces celebrate and exhibit an "authentic" Shakespeare side by side with "Shakespeare kitsch" - T-shirts, ties, thimbles, savings banks, and other mass market souvenirs. Styled as "a collector's history, " The Shakespeare Trade offers an absorbing and timely account of the means through which Shakespeare's plays, the figure of Shakespeare, and Elizabethan England function in twentieth-century British and American cultures.

Review Quotes

"A wonderfully high-spirited and illuminating book. Looking at everything from Shakespeare souvenirs to the U.S. news media's reading of O.J. Simpson as Othello, Hodgdon trenchantly examines the myriad ways in which 'Shakespeare' is perpetually rewritten through the performances and practices by which his name and texts circulate in culture."-- "Jean E. Howard, Columbia University"

"Hodgdon's work should be required reading for anyone concerned with Shakespeare's cultural capital at the end of the twentieth century."-- "South Atlantic Review"

About the Author

Barbara Hodgdon is Ellis and Nelle Levitt Professor of English at Duke University and author of The End Crowns All: Closure and Contradiction in Shakespeare's History.