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Schwarzkopf Color Ultime Permanent Color
$11.99 ($1.52/ounce)
ColorRuby Red
In Stock
Eligible for registries and wish lists
Sponsored
About this item
Highlights
- Intense permanent hair color with faceted tones delivers vivid dimension and high shine that enhances all skin tones
- Infused with Diamond Brilliance serum, this hair color for women delivers color results with luminous, show-stopping shine
- Our fade-resistant permanent hair dye gives up to 10 weeks of lasting vibrancy and high-impact intensity - even on grays
- The UV filter technology supports color protection, so your look stays vibrant through multiple washes
- Creamy hair dye spreads easily and helps maintain softness and manageability; Works for relaxed, natural, or textured hair
- Complete kit includes cream hair color, developer bottle, conditioner, gloves & step-by-step instructions. For longer/thicker hair, we recommend using two boxes
- For best results, choose a hair dye kit in the shade level that best matches your current color
Description
Bold, long-lasting color with brilliant shine. Schwarzkopf Color Ultime is a permanent hair color that delivers high-impact, multi-dimensional color with a glossy, light-reflecting finish. Infused with Diamond Brilliance Serum, it enhances shine for a polished, luminous look that flatters a wide range of skin tones. Ideal for those seeking statement color, it provides up to 10 weeks of vibrant wear with fade-resistant technology—even on grays. The formula includes UV filters to help maintain tone and depth through multiple washes. Each kit includes everything needed for easy, at-home application: developer, color cream, conditioner, gloves, and instructions. The rich cream spreads smoothly and works on all hair types and textures, including relaxed or textured strands. Whether you're going bold for the first time or refreshing your go-to shade, Color Ultime delivers professional-inspired results from root to tip—all from the comfort of your home.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children, eye irritant, Adult Use Only
Product Form: Cream
Beauty Purpose: Hair Coloring
Processing Time: 45 Minutes
TCIN: 85311279
UPC: 017000129440
Item Number (DPCI): 063-01-6149
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: aqua (water), cetearyl alcohol, ammonium hydroxide, glyceryl stearate se, ceteareth-20, octyldodecanol, 1-hydroxyethyl 4,5-diamino pyrazole sulfate, sodium laureth sulfate, m-aminophenol, sodium cetearyl sulfate, serine, sodium sulfite, fragrance, oleic acid, toluene-2,5-diamine sulfate, glycerin, ethanolamine, 4-amino-2-hydroxytoluene, tetrasodium edta, carbomer, potassium hydroxide, ascorbic acid, sodium sulfate, developer : aqua (water), hydrogen peroxide, cetearyl alcohol, peg-40 castor oil, disodium pyrophosphate, sodium cetearyl sulfate, disodium edta, sodium benzoate, phosphoric acid, conditioning treatment : aqua (water), cetearyl alcohol, quaternium-87, stearamidopropyl dimethylamine, dimethicone, citric acid, distearoylethyl hydroxyethylmonium methosulfate, isopropyl myristate, glycerin, propylene glycol, phenoxyethanol, fragrance, sodium methylparaben, prunus armeniaca (apricot) kernel oil, dimethiconol, panthenol, benzophenone-4, polyquaternium-10, cocodimonium hydroxypropyl hydrolyzed keratin, maris sal (sea salt), hydrolyzed pearl, hydrolyzed keratin' '
Shipping details
Estimated ship dimensions: 3.6 inches length x 6.8 inches width x 2.2 inches height
Estimated ship weight: 0.5071 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it cover gray hair ?
submitted by Shawna - 2 years ago
A: We recommend using Color Ultime if you are less than 40% gray. If more than 40% gray, we would recommend our Ketatin Color brand.
submitted bySchwarzkopf Team - 2 years agoBrand expert
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Guests are saying
This hair dye has garnered a loyal following for its vibrant colors and long-lasting results. Many guests appreciate its ability to cover gray hair effectively while leaving hair feeling soft and healthy. The unique shades, such as black cherry and amethyst black, have received numerous compliments. However, some guests have experienced issues with color fading and unexpected results. Overall, it offers a professional-grade finish that many find appealing.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 206 reviews
effectiveness: 3.92 out of 5
quality: 4.08 out of 5
value: 4.15 out of 5
75% would recommend
16 recommendations
5 out of 5 stars
30 December, 2025Verified purchase
(no review title)
💎
5 out of 5 stars
22 October, 2025Verified purchase
(no review title)
I love this brand my hair color last longer than others .
5 out of 5 stars
5 June, 2025
originally posted on schwarzkopf.com
100/10!!
This color was SO much more vibrant on my hair and i am all for it. The color lasts awhile, but i do touch it up with pink conditioner so it stays vibrant longer. This is the best color i have had on my head. LOVE
5 out of 5 stars
31 May, 2025
originally posted on schwarzkopf.com
Great shine and rich color
Been wearing this color for years. Get so many positive comments on it.
5 out of 5 stars
31 March, 2025
originally posted on schwarzkopf.com
Excellent product
I've been using this product for years and I absolutely love it! Great color that lasts, and shiny healthy hair for long after using!
5 out of 5 stars
24 March, 2025
originally posted on schwarzkopf.com
Best color ever
Have been using this color for years and don't plan to stop anytime soon this is my signature color
5 out of 5 stars
Thumbs up graphic, would recommend
20 March, 2025Verified purchase
Love
Love the intensity! And the vibrancy, this is my go-to shade of red.
5 out of 5 stars
14 March, 2025
originally posted on schwarzkopf.com
love it!
i took it during the pandemic new year and i loved it! its black but with the lights it was dark purple i love it and could not find it again unti now!
5 out of 5 stars
Thumbs up graphic, would recommend
11 January, 2025Verified purchase
Rich, Soft, and Long-Lasting Tips!
Excellent hair color! I highly recommend it for its richness and softness. For the first wash, I suggest using only the conditioner, and for the second wash, use your color-protecting shampoo. Highly recommended!
5 out of 5 stars
Thumbs up graphic, would recommend
14 November, 2024Verified purchase
Charcoal Fuchsia is my favorite color
I loved the color! Got a lot of compliments on it.
5 out of 5 stars
Thumbs up graphic, would recommend
6 November, 2024Verified purchase
Best color
Of all the different brands i’ve used, This is my favorite hair dye. It stays on the longest and the color is so deep. It also leaves hair soft and bouncy.
1 out of 5 stars
11 October, 2024
originally posted on schwarzkopf.com
Not a black color, it's red.
Wanted a black color to compliment my red hair (red on top, black underneath). Saw this and thought it would work perfectly. Nope. Instead I got two different shades of red and no black. Ugh.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2024Verified purchase
Worst color
Worst color, colored my scalp all red, hardly any color in my hair. By the time all the scalp color came out, hair color disappeared too. What a nightmare.
5 out of 5 stars
7 May, 2024
originally posted on schwarzkopf.com
(no review title)
I purchased this color 2 months ago I have chocolate brown hair so like others I figured oh it will give me a hint of color boy was I WRONG and so glad that I was it's fabulous I have even had a mom and young daughter stop me and tell me they love the color I'm so happy I decided to get it (Btw I'm 50 and Fabulous)
3 out of 5 stars
18 April, 2024
Blue Black Hair
I loved the beautiful blue black color and got compliments and I was so obsessed the first week but unfortunately it faded quickly for me even after using two boxes and washing my hair less frequently maybe for other people it doesn’t fade as quickly but for my hair it did
2 out of 5 stars
21 February, 2024
originally posted on schwarzkopf.com
It bleeds
The color is great, but it doesn’t last. The dye is still bleeding color a week after the dye job. I’ve washed my hair once and use cold water, but it still keeps bleeding
5 out of 5 stars
12 February, 2024
originally posted on schwarzkopf.com
Beautiful color, my hair looks so good
Love this color very beautiful color will buy again. My hair looks beautiful
5 out of 5 stars
23 December, 2023
originally posted on schwarzkopf.com
Amazing color
This is my favorite color ever! Cover my gray and it stays vibrant for weeks. I always get so many compliments on this color.
5 out of 5 stars
Thumbs up graphic, would recommend
6 December, 2023Verified purchase
Fabulous Product.. beautiful color
Loved that you had the brand and color in stock
5 out of 5 stars
Thumbs up graphic, would recommend
3 October, 2023Verified purchase
Amazing!
Long lasting, smell is very minimal, beautiful color