Sponsored
Samsung S90F 77" 4K OLED Smart TV
$3,499.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- NQ4 AI Gen3 Processor uses AI to delivers incredible 4K picture and dynamic sound for everything you watch
- 4K AI Upscaling Pro upscales content to impressive 4K, improving your viewing experience
- OLED HDR+ provides deeper expanded contrast and powerful brights reveal nuanced details with self-illuminating pixels
- AI Motion Enhancer Pro Sharpens and smooths out the motion of fast moving balls and text to so you don't miss a play
- Object Tracking Sound Lite and Dolby Atmos create virtual 3D surround sound that moves with the action on-screen
Description
Samsungs fastest 4K processor powers Samsung Vision AI to upscale your favorite content and put you at the center of the action. Powerful OLED HDR+ contrast and Pantone Validated color let you appreciate every detail. Dynamic motion enhancement technology delivers ultra-smooth action for crisp visuals at blazing-fast speeds whether you're streaming or gaming.
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Features
•NQ4 AI Gen3 Processor
•4K AI Upscaling Pro
•OLED HDR+
•Motion Xcelerator 144Hz
•AI Motion Enhancer Pro
NQ4 AI Gen3 ProcessorPowered by 128 neural networks to deliver AI-enhanced picture and optimized sound resulting in an exceptional 4K experience for streaming gaming live sports and more.
4K AI Upscaling ProSee impressive details on screen. Our AI processor upscales everything you watch to 4K using 128 AI neural networks and ensures incredibly sharp and smooth picture quality.1
OLED HDR+Experience powerful brightness and deeper contrast revealing nuanced detail in each scene. The NQ4 AI Gen3 processor analyzes each scene and boost brightness to illuminate even the smallest details.
Motion Xcelerator 144HzExperience smooth visuals and elite speeds for VRR gaming at up to 4K 144Hz.
AI Motion Enhancer ProThe AI processor smooths the motion of fast-moving balls and text reducing blur and flickering so you don't lose sight of the action.
Auto HDR RemasteringIntelligently transforms SDR content to HDR-like quality with brighter highlights more vibrant colors and clearer details for dazzling picture.
Object Tracking Sound Lite and Dolby AtmosFeel like you're in the middle of the action with sound that follows objects on screen. With virtual a top channel sound comes from around and above you for room-filling multidimensional sound.
Active Voice Amplifier Pro and Adaptive Sound ProCatch every word and enjoy vivid balanced audio. Our AI processor identifies sounds optimizes audio and amplifies dialogue based on your room's acoustics and what you're watching.
Endless Free Content / One UI TizenStream 2700+ free channels including 400+ premium Samsung TV Plus channels on a smart TV platform that you can personalize. Access your favorite apps and games with just a few clicks.
AI Customization ModeAutomatically detects the type of content you're watching and intelligently optimizes the picture settings perfectly tailored to your tastes.
Disclaimers
•Utilizes AI-Based formulas to upscale to 4K resolution. Resulting picture may vary based on source content.
•Compared to OLED HDR. 42 48 are OLED HDR.
•4K 144Hz is only available with PC connected games that support such specifications (PC graphic card required). Performance may vary.
•S90F 77" 4K OLED Smart TV (2025)
•Remote
•Power Cord
•Manual
Specifications
•Display Panel
•Display Type: OLED
•Resolution: 4K UHD (3840 x 2160)
•Refresh Rate: 120Hz (up to 144Hz)
•Lighting Technology: Self-illuminating pixels
•Anti-Reflection: Yes
•Viewing Angle: Ultra Viewing Angle
•HDR: OLED HDR+ (83"55") OLED HDR (48"42")
•HDR10+: Yes (Adaptive/Gaming)
•EyeComfort Mode: Yes
•Picture Processing
•Processor: NQ4 AI Gen3 Processor
•Upscaling: 4K AI Upscaling Pro
•Contrast Enhancer: Real Depth Enhancer
•Motion Handling: Motion Xcelerator 144Hz
•Motion Enhancer: AI Motion Enhancer Pro<
Dimensions (Overall): 38.9 inches (H) x 67.7 inches (W) x 1.8 inches (D)
Weight: 76.7 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Wi-Fi
VESA Mounting Standard: 400x300
Native screen refresh rate: 120 Hz
Smart platform: Samsung Smart TV
Voice assistant built-in: No Voice Assistant Built-In
Backlight type: OLED (No Backlight)
Screen Mirroring Technology: Smart View
High Dynamic Range (HDR): HDR10
Stand Depth: 12.3 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 14.1 inches
Product Height with Stand: 41.7 inches
Product Width with Stand: 67.7 inches
Screen Size: 77 inches
Battery: 2 AAA Alkaline, Required, Not Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1003254626
UPC: 887276946054
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 45 inches length x 7 inches width x 74 inches height
Estimated ship weight: 103.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii, American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Frequently bought together
$379.99 - $499.99
Select items on sale
4.6 out of 5 stars with 974 ratings
Guests also viewed
Discover more options
$1,596.99
reg $1,599.99 Sale
4.7 out of 5 stars with 42 ratings
$1,196.99
reg $1,299.99 Sale
4.7 out of 5 stars with 246 ratings
$4,998.00
reg $4,999.99 Sale
4.6 out of 5 stars with 518 ratings
Related Categories
Guests are saying
The Samsung S90F OLED TV impresses with its stunning picture quality, vibrant colors, and exceptional sound, making it a perfect choice for both gaming and streaming. Guests appreciate its user-friendly interface and smart features, including AI calibration and seamless integration with other devices. While some have noted challenges with wall mounting and remote usability, the overall experience is overwhelmingly positive, highlighting its value as a centerpiece for home entertainment.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 352 reviews
3 out of 5 stars
1 January, 2026
originally posted on Samsung US
Strong Hardware, Missed the Premium Mark
[This review was collected as part of a promotion.] The OLED panel quality itself is excellent — contrast, brightness, and image clarity are exactly what you would expect at this level. From a pure hardware standpoint, the TV performs very well. Where the experience fell short was everything around the product. For a premium OLED, the ownership experience felt surprisingly transactional. There was little guidance, setup optimization, or sense that this was a high-end purchase rather than just another item shipped out. The TV is good, but the overall experience did not feel aligned with Samsung’s premium positioning. With stronger post-purchase support and customer engagement, this could easily be a five-star product.
1 reply from Samsung Specialist team - 4 days ago
Branch3z, We appreciate you sharing your experience. To help you get the most from your TV and remote functions, you can download the full e-Manual and more by visiting Samsung’s website then navigating to: Support > Manual & Software > TVs & Home Theater. From there, you can search for and select your S90F TV model to view or download the available guides. The e-Manual & Remote Control Guide are also conveniently built into your TV: Settings > Support > Tips and User Guides. For additional guidance, your TV also includes Accessibility features designed to assist with navigation and remote use. • Learn Menu Screen provides audio guidance for on-screen menus by announcing the name and function of each item as you scroll – without making any changes. This is especially helpful for users who are visually impaired or new to Smart TV menus. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn Menu Screen. To exit, press the Return key twice. • Learn TV Remote helps users become familiar with the layout and function of each button on the Samsung remote. Pressing a button (other than Power) will prompt the TV to announce its name and purpose, again without affecting TV operation. Enable via: Settings > All Settings > General & Privacy > Accessibility > Learn TV Remote. To exit, press the Return key twice. If you’d like more assistance with these features, please reach Samsung Support at 1-800-SAMSUNG, available 8AM – 12AM EST, 7 days a week. LiveChat agents are also available through the ‘Support’ link on our website. ~ Samsung Specialist
4 out of 5 stars
31 December, 2025
originally posted on Samsung Canada
Fantastic features
I bought this on black Friday. Very happy with it so far picture is really good, the sound that comes out is pretty good for a TV with no sound bar or anything. The operation of the TV is really easy to use.
5 out of 5 stars
31 December, 2025
originally posted on Samsung US
Wont work with Google
Nice TV, easy to setup lots of good stuff preloaded but doesn't work with Google. Box says works with it but it is not there.
5 out of 5 stars
31 December, 2025
originally posted on Samsung Canada
6 Months With the Samsung S90F 65”
After using my S90F 65” TV for 6 months, I can say it is a wonderful display of colours during day and night. The TV has almost no input lag. The sound is pitch perfect and its amplify mode will blow you away. The connectivity in all modes is very quick. The AI features for picture, sound and power are too good. Because of the processor, accessing of inbuilt applications is flawless and when game mode is enabled, it feels more efficient and faster. The optimization that happens every time when you switch off power immediately after usage is a little annoying, but you will get used to it. Another thing I really like is the design, it looks premium and thin, and the bezel almost disappears once you start watching. Viewing angles are great too, so even from the side it still looks clean and colourful. Brightness is strong for my room and reflections are handled nicely, so daytime viewing doesn’t feel washed out. The remote is simple and comfortable, and day-to-day controls feel fast, though sometimes the settings menu can feel a bit too deep when you want to quickly change one small thing. For gaming, the smoothness is on another level - VRR/ALLM works perfectly, motion stays sharp, and the picture stays punchy even in fast scenes. One small downside is the smart screen can feel a bit “busy” with recommendations, but once you set your favourite apps and inputs, it becomes a very easy TV to live with. Overall, it feels like a complete package - amazing picture, surprisingly strong sound, and a super responsive experience.
5 out of 5 stars
31 December, 2025
originally posted on Samsung US
Love this tv
[This review was collected as part of a promotion.] The brightness,the tech, i love the bluetooth. I connect the bluetooth with my headphone
5 out of 5 stars
31 December, 2025
originally posted on Samsung Canada
Great feature!
We bought our tv several months ago and are throughly enjoying it!
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Beautiful picture - loving it!
We bought our new Samsung TV in November and we love the amazing resolution and terrific sound!
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
(no review title)
it is an beautiful tv with lots of features, and very easy to set up
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Connectivity is awesome and picture is flawless in
I bought this a month ago and we are so happy with it
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Impressive Viewing Experience
The Samsung S90F 77" TV delivers an impressive viewing experience with stunning picture quality and a sleek design. The anti-reflection feature works exceptionally well, keeping the screen clear and vibrant even in bright rooms. Colors are rich, motion is smooth, and the large screen feels truly immersive. Easy-to-use smart features and fast performance make this TV a great choice for movies, sports, and everyday viewing. Overall, a fantastic premium TV that’s well worth it.
5 out of 5 stars
30 December, 2025
originally posted on Samsung US
Great picture with wide viewing angle
[This review was collected as part of a promotion.] Very nice picture. Very wide viewing angle with good picture from side.
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
First time buyer - Love it
First-time buyer of a Samsung 4K TV and I absolutely love it. I’m very impressed with the crisp resolution and the beautiful display. Highly recommend it to anyone who’s considering one.
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Amazing picture
Awesome picture,still discovering the many different features
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Great features still trying to learn
We had a Samsung tv previously it lasted 22 years. The new one I great, awesome picture quality still learning about it.We also bought Samsung soundbar which sound is awesome as well. No complaints!
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Great TV
Nice upgrade for a TV. Replaced an older model Plasma TV and this is a clear bright display
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Stunning TV in my life
The S90F delivers stunning visuals—deep blacks and rich, vibrant colors make movies and shows pop. As a gamer, the 144 Hz refresh and VRR support are fantastic; gaming feels fluid and responsive. Setup was smooth, though the glossy panel is prone to reflections that can detract from contrast in brighter rooms. I did notice the TV is exquisitely thin, which looks sleek—but also makes it a bit delicate when adjusting. The SolarCell remote is a thoughtful touch, though voice control isn't its strongest suit. Overall, I’d recommend the S90F for anyone seeking near-flagship picture quality, strong gaming features, and smart performance—without paying flagship prices. Just make sure you’re picking a QD‑OLED size and ideally watch in a moderately dim environment.
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Great features
Beautiful TV, with great picture and sharp clear colour on all channels.
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
All features are awesome!
I bought this as a gift to my wife. And she really loves it. She’s now enjoying all her show on Netflix and you tube. The problem is she just sit there for a longest time and forgot to ti cook our food.
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
Amazing display
Great TV with amazing service and price point. I will recommend
5 out of 5 stars
30 December, 2025
originally posted on Samsung Canada
(no review title)
After a thorough investigation I choose this TV above all competition for price quality ease of set up and user friendly support