Revlon Color Effects Platinum Blonde Hair Lightening Bleach Kit Up to 7 Levels Lift Hair Color - 060 Platinum - 4.95 fl oz
$8.99 ($1.82/fluid ounce)
Out of Stock
Eligible for registries and wish lists
At a glance
About this item
Additional product information and recommendations
Related Categories
Frequently bought together
Bestseller
$10.99 - $11.99
$5 Target GiftCard with 4 select personal care
4.6 out of 5 stars with 1341 ratings
Guests are saying
This hair dye product has garnered a mix of enthusiastic and cautious feedback from guests. Many appreciate its vibrant color results and ease of use, especially for at-home applications. The inclusion of protective oil treatment is a highlight, as it helps maintain hair health during the dyeing process. However, some guests noted that the product may not be sufficient for those with thick or long hair, and results can vary based on hair type and previous treatments. Overall, it offers a convenient option for those looking to experiment with color.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 1328 reviews
5 out of 5 stars
15 November, 2025
originally posted on revlon.com
Blows my mind how good this is
This is the 2nd time I purchased this kit. The 1st time I only did my curtian bangs and was shocked at how it didnt stink, burn my eyes, and smell like a container of straight bleach. The 2nd time ( today) I did my entire head. I had a very dark blue and purple semi- perm colors and they were BRIGHT but I applied the whole box and waited the time max and I am left with just a minute bit of Avery very pale pink. Im so happy with this products. I only wish I took before and after pics. Im going to be using this product for a long time. I really need to use 2 boxes but my hair is NOT broken or damaged at all. My only problem is I cant get it in any of our stores where I live. I can only get it online and even the same seller keeps changing the prices on me. I really just had to tell you thank you and please continue to produce this color.
5 out of 5 stars
10 September, 2025
originally posted on influenster.com

It’s the best
A wonderful product, odorless, with the desired result, and the best price and quality. It will arrive to you in excellent, beautiful packaging
5 out of 5 stars
31 July, 2025
originally posted on influenster.com

I dyed my hair with Revlon blond, but I would real
I dyed my hair Revlon blonde, but I would really like to try platinum. I have a lot of gray hair and blonde is not a good color, but I think platinum would look great.
5 out of 5 stars
10 December, 2024
originally posted on revlon.com
(no review title)
❤️❤️❤️ I love this color. I have been using this for 8 years now
5 out of 5 stars
1 December, 2024
originally posted on revlon.com
Lo mejor q e usado
Me encanta su color cobertura brilla demasiado lindo
1 out of 5 stars
18 September, 2024
originally posted on revlon.com
Mysterious step 3 . . . Protective oil
STEP #3 Protective oil treatment is included in a small bottle. Directions include NO MENTION of Step 3 and when exactly to apply. This apparently is essential or it would not be included. I put it on after Step 2, the logical thing to do. Now I wait to see if it has turned yellow, been 'protected', or it falls off.
5 out of 5 stars
12 September, 2024
originally posted on revlon.com
Best on the market!!!
This works FANTASTIC!!! In fact, this is the second time I've used it. The first was to go the lavender put that color just made my hair brown with streaks as you'll see in my before photo. This has worked perfectly both times. I will never go to a salon again.
3 out of 5 stars
21 May, 2024
originally posted on revlon.com
Exploding bottle
The remaing due was left in the plastic bottle with the lid on. 15 hours later the bottle exploded. Dye every where. The lid took out a light bulb in the bathroom
5 out of 5 stars
22 September, 2023
originally posted on influenster.com

Revlon Platinum
[This review was collected as part of a promotion.] I like how to box is design it makes me want to give it a try. It was my first time trying this hair dye brand and it was worth to try
5 out of 5 stars
22 September, 2023
originally posted on influenster.com

Great!
[This review was collected as part of a promotion.] Box dye.. although I usually shy away from it, Revlon makes safe and easy to use ones. I do really like this product and leaves a nice color on the hair
4 out of 5 stars
22 September, 2023
originally posted on influenster.com

Its ok
[This review was collected as part of a promotion.] So this product is definitely good I decided to risk and its ok . My hair is not damaged and looks normally after using it
5 out of 5 stars
22 September, 2023
originally posted on influenster.com

Good if your hair is already light colored
[This review was collected as part of a promotion.] I have dark hair, almost black. I used the product to try and make little highlights to add to the ones I already have. For my hair color, it didn’t do a great job since it doesn’t bleach it through. My hair ended up orange and not yellow, which can happen if the bleach isn’t strong enough. I’m sure it would work better for someone who has light colored hair though.
2 out of 5 stars
22 September, 2023
originally posted on influenster.com

Not strong enough
[This review was collected as part of a promotion.] Not at all impressed. There’s very little product to do much of anything, and you’ll definitely need a few applications as well as toner. I’d get salon quality products instead.
5 out of 5 stars
22 September, 2023
originally posted on influenster.com

Love it!
[This review was collected as part of a promotion.] I have a cousin who is consistently dying her hair. She is a single mother of 2, and she was super thankful for this hair dye! She keeps her hair short, so this was just enough for her hair!!
3 out of 5 stars
22 September, 2023
originally posted on influenster.com

Not able to use!
[This review was collected as part of a promotion.] Once again, I previously lightened my hair so I don’t want to use the platinum on my freshly lightened hair. I do plan on waiting two weeks so I can try out the other box color I received with this though!
1 out of 5 stars
2 September, 2023
originally posted on revlon.com
Terrible my change I don’t like My hair is black
No I do not recommend this product the box only have 1,2,3, no shampoo no conditioner after color that not have quality control my color is blonde now is black awful
1 out of 5 stars
24 May, 2023
originally posted on revlon.com
Absolutely Horrible!!
Didn’t even throughly bleach my hair so it came out super spotty. Then it bleached my shirt HOURS after washing (I had my hair in a pony tail and put it down for a brief moment. So my shirt was bleached through contact with my wet, washed hair)
5 out of 5 stars
9 March, 2023
originally posted on influenster.com

about like any other bleach
[This review was collected as part of a promotion.] it’s definitely a bleach . it works just as a box bleach should. i can’t really say much other than that 😅 The conditioner smells good though
5 out of 5 stars
9 March, 2023
originally posted on influenster.com

Very cute hair dye
[This review was collected as part of a promotion.] I’ve always wanted platinum hair and I’m thankful I got a box of it to try and achieve the color I want. It’ll be a process but at least I can get started.
4 out of 5 stars
9 March, 2023
originally posted on influenster.com

Good for Price
[This review was collected as part of a promotion.] I was so excited to try out this product I received from influnster! Warning this is about to be a very long, detailed review. So, the box comes with everything you need to bleach your hair besides a bowl and brush (which is just a personal preference of mine). It even had some protective oil to mix in with the bleach. Because I have already chemically treated hair ( bleach blonde then to auburn) I knew the results on the box were not going to be what I got at all. Hair has many different tones in it and will lift red, orange, and yellow depending on pre existing colors and your natural color. I started out on my mids to ends off my hair where most of the color had been. The reason I did this was because my virgin roots would have lifted MUCH faster than the rest of my hair if I did it all at one time. I let the ends process and realized I ran out of bleach!! As you can see I have shoulder length hair so this was a surprise to me. I rinsed my hair and blow dried it enough to go out of the house since it’s cold outside. I had to run to the nearest Walmart and grab another box of Revlon bleach. I did my roots the next day and something I noticed about this box bleach is it dries out easy (which means it stops lifting and you’ll get patchy hair which is my current problem at the moment). I did see the developer was a 30 volume which is higher so please beware if you have previously color treated or chemically treated hair. My hair has a few patchy spots where I DEFINITELY need a touch up because the bleach dried out. My hair is Yellow which is what I was expecting. I’ll be toning it soon to try to combat it being so yellow and patchy. Overall: I give it a 4/5. It definitely was okay and I do applaud them for adding the developer type and volume on them (most boxes don’t hence peoples hair falling out). However, I just wish it didn’t dry out!!! Would I use it again: if nothing was available then yes