Research Methods for MBA Students - by Emmanuel Mogaji

About the Book

This postgraduate textbook highlights how to business students can approach their dissertations and projects

Book Synopsis

This concise and accessible textbook is designed specifically for MBA and Master's students, recognising the challenges students face and providing a streamlined approach to completing a dissertation or company-based research project, within a tight deadline.

Research Methods for MBA is structured to mirror the key stages of the research journey. This book walks its readers through:
- topic selection
- formulating research questions
- conducting a focused literature review
- choosing appropriate methods
- collecting and analysing data
- presenting meaningful findings

This definitive textbook includes a 3-month completion framework serving as a guide and companion for postgraduate students to be kept alongside their research projects. it is full of learning features including clear learning outcomes, worked examples, key concepts and terms, exercise questions, and real-world examples with additional questions, to assist with real-world application from AstraZeneca, Bentley Motors, NHS, Holland & Barrett and Railway Operators. This textbook also comes with lecturer slides and a lecturer's manual with exercise answers, as online resources.

About the Author

Emmanuel Mogaji is an Associate Professor of Marketing and Head of Marketing, Operations and Digital Group at Keele Business School, Keele University UK. His teaching and research are on ABCDE of Marketing (Advertising, Branding, Communications, Digital and Ethics). He is a prolific author with over 140 Scopus indexed publications, 12 edited books and 5 textbooks. His work has been published in leading academic journals, and he regularly provides consultancy to organizations on transformative services marketing issues, and mentors MBA students.