Ready for Everything - by Howard Yu (Hardcover)

Book Synopsis

From the leader of the Future Readiness Center comes your data-driven guide to getting ahead--and staying ahead--in an ever-shifting, fast-moving world.

Why do some companies prosper in both good times and bad, seemingly ready for everything, while others shatter at the first tremor of change? What are the levers that great leaders pull to prepare their organizations to be future-ready in a world of uncertainty?

To find out, Professor Howard Yu and his colleagues at IMD's Future Readiness Center developed a proprietary Future Readiness Indicator that uses hard data to assess a company's ability to prepare for long-term trends. Now, in Ready for Everything, Yu translates those insights into a practical guide that will help leaders prepare their own organizations for an uncertain world.

According to Yu, staying ahead means learning what's next, pioneering new approaches in the areas you know best, and believing in the compounding effects of continuous small improvements to drive sizeable long-term advantage.

Through detailed case studies, Yu shows that in fast-changing industries incumbents, even century-old companies, can hold a powerful edge--but only if they keep evolving quickly. He explains what future-ready leaders do to set their firms apart. And he lays out a new framework with tools you can put to work immediately to help your organization become ready for everything.

About the Author

Howard Yu is the LEGO Professor of Management and Innovation at IMD, where he leads its Future Readiness Center. Yu's expertise is in guiding global companies through strategic reinvention. Clients include ABB, Booking.com, Bosch, LEGO, Novo Nordisk, Electrolux, Heineken, Maersk, and many others. In 2023 his work with the LEGO Group was recognized with an EFMD Gold Award for organizational development and a Brandon Hall Group Gold Award for advancing learning strategies and competencies development. In August 2024 LinkedIn awarded him with a Top Voice Blue Badge. His first book, Leap: How to Thrive in a World Where Everything Can Be Copied, was named a strategy+business Best Business Book and has been translated into seven languages.