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Quaker Instant Maple and Brown Sugar Flavored Oatmeal - 27.3oz/18ct
$5.19 ($0.19/ounce)
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About this item
Highlights
- Includes 18 (1.51oz) packets of Quaker Instant Oatmeal, Maple & Brown Sugar flavor
- The goodness of Quaker Oats with the rich tastes of maple flavor and brown sugar, and no artificial preservatives.
- Good Source of Fiber- Quaker Oats provide a good source of fiber to support a healthy digestive system. See nutrition information for total fat per serving.
- Made with 100% Whole Grain Oats.
- Heart healthy whole grains: quaker oats are 100 percent whole grains; diets rich in whole grain foods and other plant foods and low in saturated fat and cholesterol may help reduce the risk of heart disease.
- No Artificial Preservatives, Flavors Or Added Colors
Description
Enjoy the goodness of 100% whole grains of Quaker® Instant Oatmeal. With at least 27 grams of whole grains, no artificial preservatives or flavors and 2-4 grams of fiber, there’s no better way to start your day than by waking up to this delicious breakfast choice.
*Diets rich in whole grain foods and other plant foods and low in cholesterol and saturated fat may help reduce the risk of heart disease.
*Diets rich in whole grain foods and other plant foods and low in cholesterol and saturated fat may help reduce the risk of heart disease.
Serving Size: 43.0 g
Serving Per Container: 18
Amount :
Calories: 160
% Daily Value*
Total Fat 2g3%
Saturated Fat 0.5g2%
Trans Fat 0g
Polyunsaturated Fat 0.5g
Monounsaturated Fat 1g
Cholesterol 0mg0%
Sodium 220mg10%
Total Carbohydrate 33g12%
Dietary Fiber 3g10%
Soluble Fiber 1g
Sugars 12g
Added Sugars 12g24%
Protein 4g
Vitamin D 0mcg0%
Calcium 20mg0%
Iron 1.1mg6%
Potassium 150mg2%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
whole grain oats, sugar, salt, natural flavors, potassium salt' '
Dietary Needs: 100 Percent Whole Grain, Kosher
Features: No Artificial Flavors, No Artificial Preservatives, Whole Grain
State of Readiness: Prepared, Heat and Serve
Package Quantity: 1
Preparation Method: Instant
Net weight: 27.3 Ounces
TCIN: 13331293
UPC: 030000271131
Item Number (DPCI): 231-14-0046
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.24 inches length x 4.93 inches width x 9.8 inches height
Estimated ship weight: 2 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Highly rated
$4.29($0.34/ounce)
Buy 2 for $8 select Quaker oatmeal
4.5 out of 5 stars with 4314 ratings
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Guests are saying
The oatmeal has garnered mixed feedback from guests, with many praising its convenience and flavor, especially when paired with fruits like bananas. However, several guests expressed disappointment over recent changes to the recipe, noting that the taste and texture have altered significantly. Despite these concerns, many still appreciate its quick preparation and nutritional benefits, making it a popular choice for breakfast or snacks.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.4 out of 5 stars with 621 reviews
quality: 3.5 out of 5
taste: 2.5 out of 5
value: 4 out of 5
33% would recommend
3 recommendations
1 out of 5 stars
9 December, 2025
originally posted on quakeroats.com

Change with Instant Maple and Brown Sugar Oatmeal
I'm 73 years old and I've been eating Quaker Oats since I was a kid, but this Maple & Brown Sugar is the worst I've ever had. First of all, the box is the same size as before, but there was only 6 bags in it. That's my fault for thinking there would be automatically 12 bags. The bags are larger, but if you don't use a larger bowl, you'll have a big mess. I put a plate over mine and put it in the microwave; works every time until now. The taste is horrible! You get more powered stuff than oats and whatever the powdered stuff is, it's not maple and brown sugar. One of your comments said it tasted like dirt; I agree! I threw half of mine out! You'll be losing millions of customers if you don't straighten this out soon because there are other alternatives.
1 out of 5 stars
8 December, 2025
originally posted on quakeroats.com

BRING BACK THE OLD AND GREAT!!! FORMULATION!!!
This new formula is tasteless compared to the old one. 😞 I usually don’t like to give bad reviews, and customarily only take the time to praise. But this relatively new formulation of your single-serve oatmeal is just really so very awful that I think it’s important that you are informed. 😞 In addition to taste, the vitamin fortification took an hit, too, apparently, in the newer formulation. How do I know? I have very sensitive gums. And I noticed that whenever I consumed the old version, the Quaker brand single-serve variety packs, the apples and cinnamon, or maple 🍁 and brown sugar, or cinnamon and spice flavors, my oral gum tissue improved! So the fortified by B-vitamins old version was doing something healthy and good!! 👍 I do understand your logic: simpler natural ingredients is the consumer trend. But sometimes, and this is one of those times, I believe, it’s best not to mess with a good thing. And you had a really good thing going with your old formula. And I can see by the other comments of former!! habitual consumers, I’m by far not the only one complaining. PLEASE!! 🙏 Consider bringing back the old, and obviously beloved, formula. I bought it ALL the time and considered it a healthy addition to my diet. Now, I don’t buy it AT ALL! (And I wonder about the other disappointed consumers. Have they also abandoned you?) Especially give the B-vitamins fortifications a reconsideration. I bet there were many, many young kids who greatly benefited from them - as well as learned that something as healthy as oatmeal could compete - and win! - for their breakfast attention and consumption. Thank you.
1 out of 5 stars
28 November, 2025
originally posted on quakeroats.com

Yuck
Disgustingly salty. You ruined a good thing. Will go elsewhere.
1 out of 5 stars
21 November, 2025
originally posted on quakeroats.com

Floury, mouth drying
I ate Quaker maple brown sugar instant oatmeal every single morning with berries for as far back as I can remember. Until you changed the recipe that is. Floury mouth drying taste, no matter how much water or milk I make it with. Then a friend suggested another store's brand maple brown sugar instant oatmeal and viola! It tastes exactly like yours used to, and it's less expensive!
1 out of 5 stars
2 November, 2025
originally posted on quakeroats.com

New Recipe Is Awful!!!
This used to be delicious, and the recipe change that they made a few years ago is terrible. It used to be flavorful and had good maple and brown sugar taste. Now it’s bland and has worse flavor than just plain oatmeal. Also the texture is way worse. Instead of smooth and creamy it’s tough and chewy. Disgusting. Go ahead and leave the same stock copy/paste reply you leave everyone else about “changing consumer tastes” - I think the deluge of 1 star reviews here speaks for itself. This was a mistake and clearly driven by profits alone. Quarterly line must go up, forever!
1 out of 5 stars
31 October, 2025
originally posted on quakeroats.com

It's awful now
I'm so sad you changed your recipe. I couldn't even finish one packet and then tossed the whole box. It tastes awful. Please bring back the original as an option.
1 out of 5 stars
23 October, 2025
originally posted on quakeroats.com

What happened?
I like Robert Kennedy Junior, but he ruined your quaker oatmeal. I pitched it out. Doesn’t taste the same. It’s awful. I won’t buy it again. Sorry.
1 out of 5 stars
21 October, 2025
originally posted on quakeroats.com

Ack! What was that
Yesterday, I would've given this a 5 star review as I usually have 3 packs with my tea every morning. Then I replenished my supply with an 18 pack from the market. When I made it this morning it was TERRIBLY salty. I thought maybe something was wrong with one of the packs or the water so I grabbed another pack and made a small sample to try. I can only compare my beloved maple and brown sugar oats to what I imagine is what a rusty anchor from the bottom of the sea tastes like. So salty and off putting, I am in shock. 42 years of this beloved instant sweetness that got me through my cold morning bus stops, rushed work mornings, homesick deployments, and now lazy retirement has betrayed me. I'm almost scared to buy another box, will it happen again. Fool me once, shame one you. I don't want to be the fool again.
2 out of 5 stars
13 October, 2025
originally posted on quakeroats.com

What on earth?
I ate this almost daily as a kid. A very long time ago, but not so long that I don't remember Exactly what it used to taste like... Idk what you guys did to it but it's simply awful. I couldn't even finish my bowl. It's oatmeal and sugar- how can you screw it up So Badly?
1 out of 5 stars
26 September, 2025
originally posted on quakeroats.com

Not brown sugar
Have loved this for the longest time but you had to change it up. Don’t call it brown sugar, when it has no sweetness to it. Wish I had not bought the bigger box.
2 out of 5 stars
15 September, 2025
originally posted on quakeroats.com

Shrinkflation
Your shrinkflation is out of control. You are putting so little oatmeal in the packets that the cooking directions are no longer accurate. The 2/3 of a cup fill line on the packets isn't even accurate anymore. I just used a measuring cup to validate this. It actually only holds 1/2 of liquid up to the line. And when you add only 1/2 cup, the oatmeal still doesn't thicken up after more than 2 minutes of microwaving, indicating there is very little actual oatmeal in the packets.
5 out of 5 stars
1 September, 2025
originally posted on quakeroats.com

I think I'm the only one who can taste the differe
What can I say, So they improved the recipe to make it healthier and well it taste worst, but isn't that the trade off, health food usually is bland and weird texture, that's why I choose junk food, but you can't have it both ways so I will adjust to the new taste and texture it's not horrible just different I am glad it's healthier. Nice to see a company try to improve.
1 out of 5 stars
28 August, 2025
originally posted on quakeroats.com

Horrible
Why didn’t the Canadian recipe change? Seems only USA proucts go through recipe changes.
1 out of 5 stars
24 August, 2025
originally posted on quakeroats.com

Yuck
This had been my breakfast meal for years but no more. After increasing the microwave cook time it still seems undercooked and is like eating flavorless, indigestible wet cardboard. The sweetner is awful and sticks to the inside of the packet requiring manual removal. I guess I'll add Quaker Oats to the growing list of companies trying to fix things that weren't broken.
1 out of 5 stars
14 August, 2025
originally posted on quakeroats.com

Give us an option for the original recipe
The flavor sucks. Why screw up a good thing? Bring back the original recipe.
1 reply from Quaker team - 5 months ago
Hi Rob – We’d like to help & let our quality team know. Please call us at 1-800-367-6287 (M-F 9 AM to 4:30 PM CT) or send an email (https://contact.pepsico.com/quaker). Thanks!
1 out of 5 stars
8 August, 2025
originally posted on quakeroats.com

TERRIBLE
TERRIBLE! Too sweet. What are the ingredients/chemical composition of ADDED SUGARS? Is Sugar Alcohol an ingredient of regular maple brown sugar? DISAPOINTED. The new formula does NOT even deserved 1 star - I would have rated it ZERO. I was a loyal customer of the product 50 years & I will never purchase it again.
3 out of 5 stars
17 July, 2025
originally posted on quakeroats.com

Cannot believe they added Stevia. Gross.
I have eaten maple brown sugar (SUGAR) oatmeal for a long time, mostly every day. I bought another box while out of town a few weeks ago and noticed the aftertaste was weird. I had been having headaches almost every day and decided to look at the box today. I guess I didn't notice that it said Quaker Instant Oatmeal "Fiber & Protein" on the box. This has Stevia in it. Stevia gives me headaches and has a terrible aftertaste. I'll have to hand it to you, Quaker, I didn't notice too much of an aftertaste for a few days, but today it was truly noticed. Now, my headaches are totally understood. Why in the world would you do this? I guess I will check all of the boxes/items I pick up from now on. Use real sugar then headaches and aftertaste won't be a problem.
1 out of 5 stars
14 July, 2025
originally posted on quakeroats.com

Long Time Fan
I've been eating Maples and brown sugar for over 40 years. Did you recently change the recipe? It tastes like crap now .... so disappointed. Go back to the old formula please!
5 out of 5 stars
4 June, 2025
originally posted on quakeroats.com

It's still great...!!!
I'm so disappointed in the negative comments from the folks that have been eating Quaker since the 70's!!!! This hasn't changed...YOU HAVE!!! (Please don't try the Cap'n Crunch you old farts!!!) Just had a dbl bowl of Maple/Brown Sugar. I'm so satisfied...happy actually! Continued Success (apologies for the attack...I'm just kidding...stay healthy above everything)
1 out of 5 stars
8 May, 2025
originally posted on quakeroats.com

Lingering smell
This stuff tasted good but I smelled like maple syrup the rest of the day. It's like it excreted from my skin and urine. Idk what they put in this ..that they DONT list on the label but this was very concerning having the smell on me all day. Even my boyfriend when he kissed me 8hrs later said u smell likes syrup. And when I went pee I could smell it.