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Purina ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food
$32.99 ($0.14/ounce)
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- Real turkey is the number 1 ingredient in this dog dry food
- Natural dry dog food with added vitamins, minerals and nutrients and with no artificial flavors or preservatives
- Premium high protein dry dog food with omega-6 fatty acids, vitamins and minerals to help support his healthy skin and coat
- Real meat Purina ONE dry dog food recipe with no artificial flavors or preservatives and zero fillers
- Dog Dry dog food formula crafted in Purina-owned, U.S. facilities
Description
Give your dog the nutrition he instinctually craves when you serve Purina ONE True Instinct With a Blend Of Real Turkey and Venison adult natural dog dry food with added vitamins, minerals and nutrients. This high protein dry dog food uses real turkey as the number 1 ingredient and includes real venison. Each serving of this Purina ONE dry dog food helps deliver 30 percent protein, which helps support your active dog’s strong muscles, including his healthy heart.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Purina ONE dry & wet dog food, dry & wet cat food, and puppy & kitten food expertly combines natural, high-quality ingredients to create nutrition that can lead to visible differences in your pet's health. From sensitive stomach dry dog food to moisture-rich wet cat food, we have over 50 unique formulas to fit your pet’s needs.
Feed your dog the way nature intended with Purina ONE True Instinct With a Blend Of Real Turkey and Venison dog dry food.
Purina ONE dry & wet dog food, dry & wet cat food, and puppy & kitten food expertly combines natural, high-quality ingredients to create nutrition that can lead to visible differences in your pet's health. From sensitive stomach dry dog food to moisture-rich wet cat food, we have over 50 unique formulas to fit your pet’s needs.
Pet Caution Statement: Not for puppies under 1 year of age
Intended Pet Type: Dog
Storage Instructions: Store in Dry Place
Used For: Oral Care, Bone Health, Sensitive Stomach, Digestive Health, Skin and Coat Health, Joint Health, Immune System Health, Weight Management
Dietary Needs: Naturally Flavored, High Protein
Features: No Artificial Fillers, No Artificial Preservatives, Meat as the First Ingredient, No Artificial Flavors, All Natural, No Animal By-Products, No Artificial Colors, Natural
Form: Diced, Dried, Kibble
State of Readiness: Ready to Eat
Package Quantity: 1
Pet Lifestage: Adult
Breed size: All Sizes, Small, Large
Pet food type: Dry
Net weight: 15 Pounds
Pets subtype: Dog Food
Country of Origin: United States
TCIN: 14910480
UPC: 017800154529
Item Number (DPCI): 083-06-0143
Origin: Assem USA w/foreign/dom. parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
turkey, chicken meal, soy flour, beef fat preserved with mixed-tocopherols, whole grain wheat, whole grain corn, corn protein meal, soy flakes, corn germ meal, glycerin, venison, natural flavor, oat meal, calcium carbonate, salt, mono and dicalcium phosphate, vitamins [vitamin e supplement, niacin (vitamin b-3), vitamin a supplement, calcium pantothenate (vitamin b-5), thiamine mononitrate (vitamin b-1), vitamin b-12 supplement, riboflavin supplement (vitamin b-2), pyridoxine hydrochloride (vitamin b-6), folic acid (vitamin b-9), vitamin d-3 supplement, menadione sodium bisulfite complex (vitamin k), biotin (vitamin b-7)], vegetable juice (color), potassium chloride, minerals [zinc sulfate, ferrous sulfate, manganese sulfate, copper sulfate, calcium iodate, sodium selenite], choline chloride. i417423.
Shipping details
Estimated ship dimensions: 23.1 inches length x 15.5 inches width x 5.5 inches height
Estimated ship weight: 15.3442 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.9 out of 5 stars with 883 ratings
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Guests are saying
This dog food has garnered positive feedback from guests, highlighting its appeal to pets with various tastes and dietary needs. Many guests report noticeable improvements in their dogs' energy levels, coat health, and overall happiness. The blend of real meat ingredients, including turkey and venison, is particularly appreciated, making it a favorite among picky eaters. Additionally, the absence of by-products and fillers adds to its appeal, ensuring a nutritious option for furry companions.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1670 reviews
dog likes it: 4.48 out of 5
easy to digest: 4.33 out of 5
nutrition: 4.42 out of 5
quality: 4.35 out of 5
value: 4.29 out of 5
85% would recommend
126 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026Verified purchase
worms in the dog food
This bag was full of worms. I called Purina, sent pictures and returned to Target. Be careful before you feed your fur babies this brand.
1 reply from Purina team - 3 days ago
We are deeply sorry to hear about your experience with ONE SmartBlend True Instinct Natural Real Turkey & Venison Flavor Dry Dog Food. Insect infestation isn’t common, and when it occurs, we understand it’s an upsetting situation. We maintain the highest quality standards because we follow strict procedures, sanitation rules, and manufacturing processes. We appreciate you letting us know that you’ve already spoken with our team and shared photos, and that the product has been returned to Target. So we can continue looking into this and make it right, we’re here to help. Please feel free to call us at 866‑787‑4621. We're available Monday through Saturday from 8 a.m. to 6 p.m. (CST). – The ONE Team
4 out of 5 stars
28 December, 2025
originally posted on purina.com
Go-to Crunchys
[This review was collected as part of a promotion.] This is our go-to Crunchys I’ve tryed other flavors but we always come back to this flavor price is just right and my pupz gobble it up. The only down side is sometimes it comes with to many bigger chunky morsels and other times all the morsels are all smalls if it could just be evenly poured into bag so it’s an evenly mixture of morsels Thank you Purina
5 out of 5 stars
28 December, 2025
originally posted on purina.com
True instinct natural ingredients
[This review was collected as part of a promotion.] My little dog loves Purina One True Institute with real turkey and venison. 30% protein, no poultry by product meal, artificial flavors or preservatives. Helps with healthy joints, healthy skin and radiant coat, strong teeth and healthy gums. Love this!
5 out of 5 stars
27 December, 2025
originally posted on purina.com
Purina one true instinct with turkey and
[This review was collected as part of a promotion.] I was leary to try a new food, but I had recently switched from a different brand to Purina dry food and decided to go wild. My dog had become complacent around the food bowl and was bored with the food I was feeding him, leaving the bowl full more often than not. However, the first bowl I fed him of this wild blend food he hasn't left a bite in the bowl since. He likes the turkey and venison best, but for variety, we will buy the wild salmon blend as well every once in a while.
5 out of 5 stars
27 December, 2025
originally posted on purina.com
The best
[This review was collected as part of a promotion.] This food is the best dry food by far my dog is extremely picky and this has never been an issue with her
5 out of 5 stars
27 December, 2025
originally posted on purina.com
Turkey and venison blend
[This review was collected as part of a promotion.] My dog loves this food we have tried other brands but he will not eat them like he does this one. We also have tried the fish blend but he didn’t like it as much as the turkey.
5 out of 5 stars
27 December, 2025
originally posted on purina.com
Puppy approved
[This review was collected as part of a promotion.] Canvas is not a puppy anymore but he loves his dog food. He has issues with his coat this is the only dog food that doesn't seem too irritate his skin.
5 out of 5 stars
27 December, 2025
originally posted on purina.com
My dog loves this!
[This review was collected as part of a promotion.] My dog loves the Purina One True Instinct mixed with his Purina One Vi rant Maturity! He loves all the mixtures they use in the True instinct line.
5 out of 5 stars
27 December, 2025
originally posted on purina.com
I haven’t researched it
[This review was collected as part of a promotion.] My Kera seems to like it she ate 3 bowls and seems to really enjoy it I will be getting here this for now on I love the fact it has no corn
5 out of 5 stars
26 December, 2025
originally posted on purina.com
Yummy
[This review was collected as part of a promotion.] My dog loves this stuff. It's high in protein and healthy. Yummy for the tummy to. Love it.
5 out of 5 stars
23 December, 2025
originally posted on purina.com
Great product
[This review was collected as part of a promotion.] This food is great for dogs with food allergies. My dogs do not scratch anymore or have dry skin and go ble this right up.
5 out of 5 stars
23 December, 2025
originally posted on purina.com
Good taste
[This review was collected as part of a promotion.] Picky dogs love it. Tasty bits of meat. Does not have a nasty strong aroma.
5 out of 5 stars
23 December, 2025
originally posted on purina.com
The girls love it
[This review was collected as part of a promotion.] Our girls are picky and love this kind and brand. The price wasn’t bad either
5 out of 5 stars
22 December, 2025
originally posted on purina.com
Great dog food
[This review was collected as part of a promotion.] I have three dogs one has very bad allergies and dry skin and another one who has developed dry skin so I switched both of them too this food about a week ago I’ve already noticed a do in there skin and coat
5 out of 5 stars
22 December, 2025
originally posted on purina.com
Great for my picky eater
[This review was collected as part of a promotion.] We’ve been feeding Purina for at least 10 years with several different dogs. My picky boy seemed to be bored with the Lamb and rice formula, so I decided to switch it up a bit. He started leaving the L
5 out of 5 stars
22 December, 2025
originally posted on purina.com
My dog loves this food
[This review was collected as part of a promotion.] It seems to be more nutritious for her and she gets full quickly. She loves the soft pieces
5 out of 5 stars
21 December, 2025Verified purchase
(no review title)
We have been feeding our dogs this brand for the past 7 years and it has been great
5 out of 5 stars
21 December, 2025
originally posted on purina.com
Works great for my fur family
[This review was collected as part of a promotion.] It is one of the only foods my girl will eat. It sticks to her very well too. She’s finally at a healthy weight and doesn’t have the red dyes that she can’t have. She loves it!
5 out of 5 stars
20 December, 2025
originally posted on purina.com
Purina dog food
[This review was collected as part of a promotion.] My dogs and I love purina dog food. I also feed my cats pirina cat food and they love it. It is a great animal food product
4 out of 5 stars
20 December, 2025
originally posted on purina.com
Dogs love it
[This review was collected as part of a promotion.] We have three very picky dogs the only dry dog food they will eat is this one we love it our dogs have shiny coats great teeth we would recommend this food to anyone
1 reply from The ONE Team team - 21 days ago
Thank you for taking the time to share your feedback with us. Please know that your input is greatly valued and appreciated, as it helps us continue to improve our products and services. If you have any further questions or concerns, we invite you to contact us through the following link: https://www.purina.com/contact-us. - The ONE Team