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About this item
Highlights
- Lightweight, everyday baby lotion safely nurtures baby’s sensitive skin
- Target Exclusive Sweet Wildflower aroma is 100% plant-derived with no synthetic fragrances
- Dermatologist tested, pediatrician approved, hypoallergenic, and clinically tested for safety
- No sulfates, parabens, phthalates, mineral oil, petrolatum, synthetic fragrances
- Clean, nontoxic, EWG (Environmental Working Group) Verified™
Description
Gentle enough for even the most sensitive skin, Pipette’s Baby Lotion is a moisturizing superhero you can use every day from head to teeny toes. Pipette Baby Lotion restores the moisture balance of your baby’s skin with essential fatty acids, ceramides, and plant-derived squalane - a version of an ultra-hydrating molecule naturally found in babies’ protective and moisturizing skin layer at birth. The gentle aroma of green melon, wild lily, and orchid is 100% plant-derived and free of synthetic fragrances, so you know it’s safe for delicate baby skin.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
As with all Pipette products, this clean and nontoxic formula is tested by dermatologists, approved by pediatricians, and EWG Verified™ to meet the highest standards of safety.
Scent: Floral
Suggested Age: All Ages
Health Facts: Contains Ceramides, Vegan, Sodium Lauryl Sulfate-Free, Phthalate-Free, Sodium Laureth Sulfate-Free, Hypoallergenic, Mineral Oil-Free, Sulfate-Free
Product Form: Lotion
Sustainability Claims: Cruelty-Free, Plant-Based, Recyclable
Beauty Purpose: Moisturizing
Recommended Skin Type: Normal, Sensitive, Dry
Net weight: 5.7 fl oz (US)
Features: Pediatrician Tested, Dermatologist Tested
TCIN: 92958604
UPC: 850062527102
Item Number (DPCI): 007-08-0017
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, caprylic/capric triglyceride, glycerin, squalane, cetearyl olivate, sorbitan olivate, punica granatum sterols, ceramide np, sodium carbomer, potassium sorbate, ethylhexylglycerin, hydroxyacetophenone, phytic acid, propanediol, fragrance/parfum' '
Shipping details
Estimated ship dimensions: 6.89 inches length x 3.19 inches width x 2.01 inches height
Estimated ship weight: 0.419 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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$9.99($0.89/fluid ounce)
4.5 out of 5 stars with 127 ratings
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4.6 out of 5 stars with 120 ratings
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Guests are saying
This lotion has garnered positive feedback for its hydrating properties and gentle formulation, making it suitable for sensitive skin, including that of babies. Guests appreciate the lightweight texture and pleasant scents, particularly the sweet wildflower fragrance. Many have noted its effectiveness in alleviating dry skin and its clean, natural ingredients. However, some concerns were raised about packaging issues and recent formula changes that have affected the product's performance.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 524 reviews
5 out of 5 stars
25 December, 2025
originally posted on pipettebaby.com
Great baby lotion
This product smells great and it keeps the skin moisturized.
5 out of 5 stars
24 December, 2025
originally posted on pipettebaby.com
Love it
Love it! I check all baby products against Yuka and this one was rated excellent (no bad ingredients). Not greasy at all
5 out of 5 stars
23 December, 2025
originally posted on pipettebaby.com
Great lotion
My favorite lotion. I have extremely sensitive skin, and this lotion is the best of several I've tried.
1 out of 5 stars
10 December, 2025
originally posted on pipettebaby.com
New bottle made my sons skin red and inflamed.
I’ve been using this since my son was a newborn. Recently bought a new bottle and in the 2 times I’ve used the new bottle, my son’s skin becomes red and inflamed wherever I put the lotion. It goes away on its own after about an hour but I’m not sure what the deal is. Did you guys change the formula? I can’t use it anymore due to the reaction.
1 out of 5 stars
8 November, 2025
originally posted on pipettebaby.com
Being back the old formula !!!!!
I used to love this product. I was a die hard, long time user of this and several other products. I’ve been using on myself for at least 5 years now. I now have a 1 year old and wanted to continue using in her as well but the recent formula change is not good. The product is not nearly as good as it used to be and I will be switching brands.
5 out of 5 stars
4 November, 2025
originally posted on pipettebaby.com
You won’t be disappointed
Pipette is the best natural baby product on the market today. I purchased all of their products for my grandchildren. I keep an entire set here when they visit.
5 out of 5 stars
19 September, 2025
originally posted on pipettebaby.com
Piping pure softness
Started using this 3 months ago. I am a sensitive senior. Absolutely love the wildflower.. my skin runs dry. Absorption is amazing. My skin is truly young after I use this!!! Healing keen and supreme.. do not change a thing!!!
4 out of 5 stars
12 September, 2025
originally posted on pipettebaby.com
Love the lotion itself
Love the lotion itself, but the tube it came in (or at the least the one we got) seems to have had an issue. While squeezing some of the product out to use, the top of the tube busted open in a small area. So now whenever we squeeze the tube to get some of the product out, it comes out both the top and bottom which is a little annoying.
5 out of 5 stars
1 August, 2025
originally posted on pipettebaby.com
Best clean lotion
I love this ewg rated lotion for my toddlers. We have been using it since they were a baby!
5 out of 5 stars
19 July, 2025
originally posted on pipettebaby.com
My go-to!
Love this baby lotion so much — so hydrating and gentle on my one year olds skin, great for everyday use. Has the sweetest subtle scent that we both love.
2 out of 5 stars
13 July, 2025
originally posted on pipettebaby.com
Rose Geranium
So I’ve been all about pipette since my child was born and she’s now 15 months. Luckily I stocked up on the rose geranium lotion before they decided to get rid of the scent and replace it with a new one. Now, I was looking forward to trying the new scent but everything I see lets me know not to bother. It’s reformulated and I am not too sure about purchasing anything pipette anymore. Once I run out of the rose geranium lotion, the fragrance free shampoo, etc. I’ll more than likely switch to mustela. So sad that they got rid of the rose geranium scent and reformulated.
1 out of 5 stars
10 July, 2025
originally posted on pipettebaby.com
Terrible reformulation
I had been using Pipette Eczema lotion until the company was bought out and it hasn’t been available for over a year. So I switched to this lotion and it worked fine up until recently when they changed the formula. It doesn’t help my dry skin at all and does not nourish or hydrate whatsoever. It has all the same ingredients as the old formula, but the ingredients are in a different order now which means they cut costs to offer an inferior product for more money than it used to be.
1 out of 5 stars
26 June, 2025
originally posted on pipettebaby.com
You Ruined My Favorite Lotion 😩
I repurchased the Vanilla + Ylang Ylang lotion thinking it was the same one I’ve loved for years — but the formula has changed, and I’m so disappointed. It’s thinner, the scent is off, and it doesn’t feel as nourishing. The original had orange peel extract and a richer, cozier scent. The new version has cedarwood oil, new preservatives, and a completely different feel. I compared it side-by-side with my old bottle. It’s just not the same. THIS WAS MY HOLY GRAIL. PLEASE BRING BACK THE ORIGINAL FORMULA!
1 out of 5 stars
26 June, 2025
originally posted on pipettebaby.com
Allergic reaction!!!
My 3-month-old son had an allergic reaction to this lotion. Immediately after using it, his belly was bright red and itchy.
5 out of 5 stars
22 May, 2025
originally posted on pipettebaby.com
Perfect
Great product, happy with it ! mix it with my moisturizer cream (Baby Lotion from Pipette) to facilitate the spread :)
5 out of 5 stars
22 May, 2025
originally posted on pipettebaby.com
Excellent texture and scent
Wonderful texture and scent! Great for sensitive skin, very hydrating and calming!
5 out of 5 stars
19 May, 2025
originally posted on pipettebaby.com
wow.
I'm crying right now. Crave is the only thing I can use on my skin, besides this. My body has been craving a more natural version and being allergic to almost everything under the moon(including Shea butter [can't use the eczema lotion]) but this works. A million times, thank you 💗
5 out of 5 stars
1 May, 2025
originally posted on pipettebaby.com
Clean Products!
My baby was suffering from really dry skin and at the pediatrician all they recommend is Aquaphor and Cerave, which they both did not help him AT ALL. I bought him this lotion because i’ve seen the products they use on it are very clean and it has helped him so much. I love it!!
5 out of 5 stars
8 April, 2025
originally posted on pipettebaby.com
New favorite scent
I’ve been using this lotion on my baby for over a month now and the smell is my favorite out of all the pipette products we’ve tried. It’s subtle but still leaves her smelling nice.
5 out of 5 stars
2 April, 2025
originally posted on pipettebaby.com
Smells incredible!
Obsessed with this lotion! It's so hydrating and smells amazing! I love it and my baby does too.