Pilot to Profit - by Lisa Larter (Paperback)

Book Synopsis

Seatbelts fastened. Business dreams in the upright position. Entrepreneurs, prepare for takeoff.

Ready to generate sales, build brand buzz, and watch your cash flow soar? "Pilot to Profit" clears up the confusion of modern entrepreneurship---so you can build a smart, successful and sustainable business with sky-high returns.

Do I really need to be on Instagram, Facebook and Twitter? How do these other people command such high fees (and how can I?) How do I double my profits this year without doubling the work?

As you turn the pages, you'll uncover answers to the questions that have kept you stuck. And, proven strategies to help your business get found and turn connections into paying customers---whether you're an established enterprise or just

What can you expect? A stronger money mindset that no longer sabotages your ability to be paid what you're worth for the work you do. Expect your money-making "radar" to be on high alert. A clearly defined business model that maximizes what comes in, with less effort put out. Ease finding the right channels to grow your business so that you can reach more people. An understanding of how to create content that raises your credibility and puts you on the map. (Because without great content, your business might never be found.) Not only will you learn about turning out content that begs to be clicked on, but you'll gain powerful strategies for sharing that content through email and social media, so it gets devoured and grows your fan base. Lastly, you'll walk away understanding how to sell what you do, whom to sell it to, and precisely how to find and connect with those people. This book uncovers every step you need on your journey to building a successful, profitable business you love. With "Pilot to Profit," you're officially cleared for takeoff.

Review Quotes

"Lisa brilliantly lays out a structure to develop a business model that you'll love while also getting your message seen and heard by the right audience. She shares her proven methodology in this book to attract more leads and then shows you exactly how to convert them to clients. A must read!" -- Melonie Dodaro, CEO of Top Dog Social Media, Author of "The LinkedIn Code"

"Straight talk on the truth about business, money, and what it really takes to make it. That's what you get when you read Lisa Larter's book, "Pilot to Profit." -- Alexis Neely, Business Priestess & New Economy Personal Finance Expert

"Congratulations! You will be so glad you decided to buy this book. I have known Lisa Larter for many years and can attest she is someone 'walking her talk.' Lisa is easily one of the smartest and savvy women I know. Sometimes when I get stuck on a problem I think, 'What would Lisa Larter do?' Why do I do that? Because the woman is tenacious, uses metrics like no one's business, and always does what right for her clients. You will reap rewards a minimum of tenfold by buying this book. I cannot say enough good things about Lisa not only as a leader but in her ability to help you get to the next level." -- Joyce Bone, Honey Badger Extraordinaire

"This book is essentially a blueprint for small business owners who want to increase sales and profits in their business. Social media can be a huge distraction for business owners if they are not clear on exactly how to turn connections into customers. Lisa shows you how to use your content to build credibility, and then how to easily increase sales by being SWIIFT. Her SWIIFT model will change how you look at Social Media and Content Marketing." -- Linda Clemons, Sales and Body Language Expert

"As an entrepreneur, I often tell people that you go into business for one reason and one reason alone. You love what you do. However, it is easy to fall into the trap of being so busy working IN your business, you neglect to work ON your business. Lisa has strategically given steps not only to help you work ON your business, but how to work smarter, not harder through money tips, social media strategies, mindset techniques, and so many other top-notch strategies. Learn from the best. Lisa is a leader in anything business-related and in online strategies. Allow her experience to teach you how to continue to succeed and break through your ceiling. Now that indeed is smart!" -- Kathy Smart, North America's Gluten-Free Expert, Best Selling Author, TV Show Host, Dr. Oz Guest, Global News Community Health Contributor

"If you're ready for no-nonsense, street-wise, hard-hitting, how-to blueprint on building and running your business, Lisa Larter's got it for you right here, right now. Read this book. It will transform how you think, take action, and get real results in your business." -- Christine Kane, President & Founder, UPLEVEL YOU

"Unfortunately, as business owners today we face a huge challenge. The challenge of misinformation, half-truths, and downright lies when it comes to finding real information that helps our businesses grow. It's much like finding a needle in a haystack. . .and this is why most small businesses fail even before they get started. I've read many books, and most of them fall short of the complete picture of what it takes to start, run, operate, and make your business thrive. . .Starting, Running, Managing, Partnering, Mindset, Marketing, Measuring. Lisa has put together what I believe a complete picture, for not only start-ups, but also businesses that want to go to the next level. Finally, you've found the needle. Thanks, Lisa, for putting such a great book together. I can feel the truth in every word." -- Stephan Stavrakis, Positioning Strategist

"This book is a tremendous read for entrepreneurs and corporate executives alike. Having worked for Lisa a long time ago in my career, I can tell you her lessons have a lifelong e

About the Author

Lisa Larter, founder of lisalarter.com, is a Business Consultant, Social Media Strategist, and Speaker. She works with businesses to maximize their profits and scale beyond their dreams, using social media, relationship marketing, and dead-simple, eye-opening systems. She's helped increase the visibility and profits of a wide range of clients -- including retail groups, authors, realtors, brick-and-mortar businesses, shopping centers, online entrepreneurs, and, her favorite big-name advisee, Deepak Chopra.