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Pantene Abundant & Strong Treatment Serum - 2 fl oz
New at target
$19.99
In Stock
Eligible for registries and wish lists
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About this item
Highlights
- TARGETED ROOT SUPPORT strengthens scalp's hold on hair to reduce hair loss
- CLINICALLY PROVEN SYSTEM up to 6,000 more strands retained at the root in 8 weeks*, helping to restore confidence in your hair health; *based on 8 week clinical study using serum
- VISIBLE RESULTS 85% of users experienced less hair loss due to breakage in just 4 weeks with use of shampoo, conditioner, serum system based on a 6 week consumer perception study
- FORMULA WITH PRO-VITAMIN B5 COMPLEX + NIACINAMIDE nourishes the scalp and strengthens hair from root to tip, making it ideal for addressing dry, damaged, or thinning hair
- DAILY DROP TREATMENT lightweight, non-greasy root & scalp serum for daily use on wet or dry hair
- 3 STEPS TO MORE ABUNDANT HAIR use Abundant & Strong Shampoo, Conditioner, and Scalp & Root Serum daily for full-system benefits
Description
SUPPORT STARTS AT THE SCALP
Pantene Abundant & Strong Scalp & Root Anti-Hair Loss* Serum is a targeted daily treatment designed to help reduce hair loss* by strengthening your scalp's hold on hair at the root. Formulated with the Pro-Vitamin B5 Complex and Niacinamide, this clinically proven technology helps retain hair longer by reducing scalp oxidative stress - a key contributor to weakened roots.
Hair loss can feel overwhelming, but our daily regimen empowers you to take control. Clinically proven technology with Pro-Vitamin B5 Complex and Niacinamide**, the Pantene Abundant & Strong 3 Step Anti-Hair Loss* System strengthens the scalp's hold on hair at the root. With a shampoo, conditioner, and root & scalp serum, this system targets two major causes of hair loss: breakage and shedding.
Gentle Cleansing: The shampoo cleanses while reducing oxidative stress on the scalp, strengthening scalp's hold on hair roots.
Strengthening Conditioner: Reinforces each strand's structure, improving resistance to daily damage and promoting fuller-looking hair.
Targeted Scalp Support: The lightweight, non-greasy serum provides focused nourishment to the scalp, addressing the root causes of hair fall.
This system is effective for all hair types, making it a versatile solution to prevent hair fall and repair damaged hair.
VISIBLE RESULTS, REAL RELIEF
What to expect with daily system use:
1st use: Visibly thicker hair.
4 weeks: 85% less hair loss due to breakage.
8 weeks: 6,000 more strands were retained at the root.
HOW TO USE
Step 1: Massage shampoo into wet hair. Rinse thoroughly.
Step 2: Apply conditioner generously, leave on 1-3 minutes, then rinse.
Step 3: Use Serum daily on wet or dry hair. Part hair into 4-5 sections. Apply one full dropper per section on the scalp line. Massage through scalp & roots. Do not rinse. Dry and style as usual.
*Shampoo & Serum reduces scalp oxidative stress to hold hair longer. Conditioner reduces hair loss due to breakage. **shampoo & serum
Pantene Abundant & Strong Scalp & Root Anti-Hair Loss* Serum is a targeted daily treatment designed to help reduce hair loss* by strengthening your scalp's hold on hair at the root. Formulated with the Pro-Vitamin B5 Complex and Niacinamide, this clinically proven technology helps retain hair longer by reducing scalp oxidative stress - a key contributor to weakened roots.
Hair loss can feel overwhelming, but our daily regimen empowers you to take control. Clinically proven technology with Pro-Vitamin B5 Complex and Niacinamide**, the Pantene Abundant & Strong 3 Step Anti-Hair Loss* System strengthens the scalp's hold on hair at the root. With a shampoo, conditioner, and root & scalp serum, this system targets two major causes of hair loss: breakage and shedding.
Gentle Cleansing: The shampoo cleanses while reducing oxidative stress on the scalp, strengthening scalp's hold on hair roots.
Strengthening Conditioner: Reinforces each strand's structure, improving resistance to daily damage and promoting fuller-looking hair.
Targeted Scalp Support: The lightweight, non-greasy serum provides focused nourishment to the scalp, addressing the root causes of hair fall.
This system is effective for all hair types, making it a versatile solution to prevent hair fall and repair damaged hair.
VISIBLE RESULTS, REAL RELIEF
What to expect with daily system use:
1st use: Visibly thicker hair.
4 weeks: 85% less hair loss due to breakage.
8 weeks: 6,000 more strands were retained at the root.
HOW TO USE
Step 1: Massage shampoo into wet hair. Rinse thoroughly.
Step 2: Apply conditioner generously, leave on 1-3 minutes, then rinse.
Step 3: Use Serum daily on wet or dry hair. Part hair into 4-5 sections. Apply one full dropper per section on the scalp line. Massage through scalp & roots. Do not rinse. Dry and style as usual.
*Shampoo & Serum reduces scalp oxidative stress to hold hair longer. Conditioner reduces hair loss due to breakage. **shampoo & serum
Hair Type: Dry
Product Warning: Keep out of reach of children
Product Form: Serum
Recommended Use: Daily
Beauty Purpose: Damage Repair
Net weight: 2 fl oz (US)
TCIN: 94745654
UPC: 080878202706
Item Number (DPCI): 063-02-1946
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
FLAMMABLE. DO NOT USE NEAR FLAME OR WHILE SMOKING. AVOID CONTACT WITH EYES. USE ONLY AS DIRECTED. KEEP OUT OF REACH OF CHILDRENShipping details
Estimated ship dimensions: 5.59 inches length x 1.77 inches width x 1.93 inches height
Estimated ship weight: 0.441 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does it make the hair feel greasy?
submitted by ZR - 18 days ago
A: this product should not leave the hair greasy as long as the proper amount is used.
submitted byPantene - 10 days agoBrand expertA: No not at all! Even on my non wash days!
submitted byRyleeb - 8 days agoA: In my experience, so far no, even when I’ve used it on my dry hair
submitted byDoesnt matter - 8 days agoA: It did not make my hair feel greasy, but definitely added weight and made my freshly washed hair feel like it wasn’t squeaky clean. I would only use it at night. I am returning it due to the strong scent though.
submitted bySaltyfreyes - 7 days ago
Q: Is this serum water base or oil base?
submitted by Jazzy - 7 days ago
A: this is a water based serum
submitted byPantene - 6 days agoBrand expert
Q: Is this safe for color treated hair?
submitted by Doesnt matter - 8 days ago
A: Yes all of our hair care products are safe to use on color treated hair.
submitted byPantene - 6 days agoBrand expert
Q: How long will 1 bottle last?
submitted by SusanM - 14 days ago
A: How long the product last can vary depending on how much is dispensed each time. Be sure to read all instructions, including how much to use, to get the most out of your serum.
submitted byPantene - 10 days agoBrand expert
Q: What are the active ingredients in this serum?
submitted by ZR - 18 days ago
A: The best place to find the full list of ingredients in our products is by visiting smartlabel.org. You type in the name of the product and it will provide a full list of the ingredients.
submitted byPantene - 14 days agoBrand expert
Q: What results can I expect from using this serum?
submitted by AI Shopping Assistant - 18 days ago
A: Users may experience visibly thicker hair and reduced hair loss due to breakage within four weeks.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: What key ingredients are in this serum?
submitted by AI Shopping Assistant - 18 days ago
A: The serum contains Pro-Vitamin B5 Complex and Niacinamide, which nourish the scalp and strengthen hair.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: Can this serum be used on all hair types?
submitted by AI Shopping Assistant - 18 days ago
A: Yes, this serum is effective for all hair types, making it a versatile solution for hair loss.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: How often should I use this serum?
submitted by AI Shopping Assistant - 18 days ago
A: It is recommended to use the serum daily on either wet or dry hair for optimal results.
submitted byAI Shopping Assistant - 18 days agoAi generated
Q: What is the main purpose of this serum?
submitted by AI Shopping Assistant - 18 days ago
A: The serum is designed to reduce hair loss by strengthening the scalp's hold on hair at the root.
submitted byAI Shopping Assistant - 18 days agoAi generated
Pantene Abundant and Strong Collection
About the collection
The Pantene Abundant & Strong Collection is a clinically proven system designed to help reduce hair loss due to breakage and support fuller-looking, more resilient hair over time. When used together, the shampoo, conditioner, and scalp & root serum work to strengthen hair at the root and improve overall hair retention—helping restore confidence in hair health.
In an 8-week clinical study using the serum, the system helped retain up to 6,000 more strands at the root, while 85% of users reported less hair loss due to breakage in just 4 weeks when using the full shampoo, conditioner, and serum regimen, based on a 6-week consumer perception study.
Powered by a Pro-Vitamin B5 Complex and niacinamide, the collection nourishes the scalp and strengthens hair from root to tip, making it ideal for hair that is dry, damaged, or thinning. The formulas help reinforce hair’s structure, improve resilience, and support healthier-looking hair with continued use.
For optimal results, follow the 3-step Abundant & Strong system daily—cleansing with the shampoo, conditioning to strengthen and smooth, and finishing with the scalp & root serum to support stronger, more abundant-looking hair.
In an 8-week clinical study using the serum, the system helped retain up to 6,000 more strands at the root, while 85% of users reported less hair loss due to breakage in just 4 weeks when using the full shampoo, conditioner, and serum regimen, based on a 6-week consumer perception study.
Powered by a Pro-Vitamin B5 Complex and niacinamide, the collection nourishes the scalp and strengthens hair from root to tip, making it ideal for hair that is dry, damaged, or thinning. The formulas help reinforce hair’s structure, improve resilience, and support healthier-looking hair with continued use.
For optimal results, follow the 3-step Abundant & Strong system daily—cleansing with the shampoo, conditioning to strengthen and smooth, and finishing with the scalp & root serum to support stronger, more abundant-looking hair.
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4.3 out of 5 stars with 384 reviews
quality: 2.8 out of 5
value: 2.4 out of 5
40% would recommend
5 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
31 December, 2025Verified purchase
Definitely less shedding
I've only been using this for 1 week and I definitely notice less shedding. I'm excited to see how my hair looks in a month or 2. I like that you can use this in dry hair and it doesn't make your hair look greasy. It also smells nice. The only downside I feel is that if you use it everyday it won't last that long for the $20 price point
1 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025Verified purchase
Not a good scalp serum
Fragrance too strong for scalp also contains yellow 5 and red 33 for what reason?
1 reply from Pantene team - 5 days ago
Thank you for your feedback on Pantene Abundant & Strong Treatment Serum. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. We want you to know we put a lot of effort into research and testing to create features we think you’ll love, but we understand that everyone has different preferences. Thank you for sharing your feedback. We’ll make sure to pass your comments along to our team for future improvements. We truly appreciate your input. Please feel free to call us at (800) 945-7768 or email us through our Contact Us page for further assistance.
2 out of 5 stars
Thumbs down graphic, would not recommend
31 December, 2025
Hmm...
I couldn't wait to get my hands on this. I was told you could use this serum nightly, even if the next day isn't a wash day, without your hair feeling dirty or greasy. I'm not sure about that though. It kind of feels like I do need a wash the morning after and I certainly don't want to wash my hair daily. The scent is pretty strong also. I'm disappointed.
1 reply from Pantene team - 3 days ago
Thank you for your feedback on Pantene Abundant & Strong Treatment Serum. We are sorry to hear you were dissatisfied with your recent purchase. This is not the experience we want you to have and we appreciate your bringing it to our attention. Rest assured, we will share your comments on this with the rest of our team. Regarding the scent, we put a lot of effort into research and testing to create features we think you’ll love, but we understand that everyone has different preferences. Thank you for sharing your feedback. We’ll make sure to pass your comments along to our team for future improvements. We truly appreciate your input! Please feel free to call us at (800) 945-7768 or email us through our Contact Us page for further assistance.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 December, 2025Verified purchase
Scent is far too strong
Wow, this serum has the strongest scent of any haircare product I’ve ever tried. As a fragrance collector, I really enjoy a scented product, but this is crazy. I had to rewash my hair and take a Tylenol.
1 reply from Pantene team - 5 days ago
Thank you for your feedback on Pantene Abundant & Strong Treatment Serum. We are sorry to hear if you experienced any discomfort. Your report is unexpected and we are sharing your comments with our Health & Safety Team. We want you to know all of our products are thoroughly evaluated and proven to be safe and effective when used as directed. Yet, we still recognize that some consumers may have personal sensitivities which make them unable to tolerate a particular ingredient or formulation. If you haven’t already done so, we recommend that you discontinue using the product. We want you to know we put a lot of effort into research and testing to create features we think you’ll love, but we understand that everyone has different preferences. Thank you for sharing your feedback. We’ll make sure to pass your comments along to our team for future improvements. We truly appreciate your input! Our team would like to learn more about your experience. Please feel free to call us at (800) 945-7768 or email us through our Contact Us page.
5 out of 5 stars
Thumbs up graphic, would recommend
28 December, 2025
(no review title)
I looked high and low for this stuff, finally got it from TikTok. I’ve been using it probably 2 weeks, and while I don’t notice a huge difference in my growth yet, the fallout is significantly less than it was!
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Smells amazing and easy to use
[This review was collected as part of a promotion.] Was easy to use just separate your hair into sections and apply serum with dropper. Smells amazing and left my hair looking fuller. Use consistent for best results.
3 out of 5 stars
20 December, 2025
originally posted on influenster.com
Didn't see any results
[This review was collected as part of a promotion.] This serum smells good. The menthol makes your scalp tingle after first applied. I didn't notice any hair growth or positive change as a result of using it.
3 out of 5 stars
20 December, 2025
originally posted on influenster.com
Not clear on use
[This review was collected as part of a promotion.] I'm not entirely sure this serum did anything. The glass bottle is nice. It's a nice size. But there were no instructions, so it wasn't clear how much was supposed to be used.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Yes yes yes
[This review was collected as part of a promotion.] I really loved this scalp and root serum. The packaging is beautiful, very convenient, and easy to use — applying the product feels effortless. The scent is delicate and subtle, yet fresh and uplifting, which makes the experience very pleasant. The serum feels lightweight and refreshing on the scalp, with a slight cooling sensation after application. It doesn’t weigh the hair down or make it greasy, and it absorbs nicely. I also like that it’s a leave-in product, so there’s no need to rinse it out. With regular use, I noticed less breakage and my hair feels stronger overall. I’ve also started to see some new baby hairs, which was exciting. My hair styles beautifully after using it and feels healthier. Overall, this serum exceeded my expectations, and I truly enjoyed using it.
3 out of 5 stars
20 December, 2025
originally posted on influenster.com
Could be better
[This review was collected as part of a promotion.] This serum is ok but I feel like it irritated my scalp. The serum dropper was plastic and I felt like it scratched my scalp at application. The outside packaging is nice and glass, but the dropper is not the best
1 reply from Customer Care team - 13 days ago
Thank you for reaching out about our Pantene Pro-V Abundant and Strong Daily Scalp and Root Serum. We are sorry to hear that your scalp became irritated. That's definitely not the kind of experience we expect for our consumers and we're glad you brought this to us. We'll be sure to have this addressed with our Health and Safety team. Safety is our highest priority and we have made it our duty to test all of our products thoroughly, ensuring they are safe when used as directed. However, we understand that some consumers can have personal sensitivities and so aren't able to tolerate specific ingredients or formulations. We do recommend you discontinue from using the product if you haven't already done so. When you have the time, please write to us through our Contact Us page so we may better assist you.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
I’m seeing new growth!
[This review was collected as part of a promotion.] Pantene’s scalp serum is a surprisingly lightweight formula mostly water-based with just a touch of oiliness, but nothing that leaves your hair greasy or weighed down. It does make the roots feel damp when first applied, yet it dries quickly and your hair returns almost completely to its original texture. The scent is incredible, clean, and salon-fresh, which makes daily use feel more like a treat than a routine. I’ve even noticed new baby hairs showing up along my part line, which makes me hopeful about long-term results. The applicator is simple to control and dispenses just the right amount of product to cover the scalp. overall, I loved it and fully plan to keep using it!
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Smells Amazing!!
[This review was collected as part of a promotion.] Wow, This stuff smells amazing. I am impressed. It made my hair feel so soft and healthy. I will definitely be using this from now on. Not sure if it helps with thinning hair, will have to use a little longer.
4 out of 5 stars
20 December, 2025
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] This is easy to apply with the applicator it women's with. It smells very good! After using this for a while I did notice less shedding of hair. I like how this doesn't leave my hair looking greasy.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Stronger roots, zero greasy feel
[This review was collected as part of a promotion.] I really like this scalp and root serum, especially because it comes with a dropper, it makes application so easy and precise. It doesn’t leave my hair greasy at all, which is a huge plus for a scalp product. It absorbs within a few minutes after applying, and the texture isn’t overly oily, so it feels lightweight and comfortable on the scalp. I’ve also noticed that it’s helped a bit with hair shedding over time.
1 out of 5 stars
20 December, 2025
originally posted on influenster.com
Horrible
[This review was collected as part of a promotion.] This product line destroyed my hair. It completely dried it out, caused severe breakage and damage and I would never use the product again. It didn't even stop fall out it just made it worse.
4 out of 5 stars
20 December, 2025
originally posted on influenster.com
Spot serum
[This review was collected as part of a promotion.] This was interesting to incorporate into my routine, since I don’t normally apply spot treatments. It was easy though, and didn’t make my clean hair feel greasier. Overall with the three step system I’ve been noticing less fallout, but I’m not sure if it’s this product specifically. It was easy to use though, and I would keep using the trio just for the guarantee of less fallout.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Worth the $ & time
[This review was collected as part of a promotion.] This has helped my hair grow so much longer. I am in love with I used to have really bad breakage but it has slowed down a ton!!! I also usually have bad itchy dandruff but that has also slowed down. I love this stuff!! With the $ and time!! My hair has never been softer or fuller!! 10/10 for me!
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Maybe?
[This review was collected as part of a promotion.] This particular part of the bundle I don’t really have an opinion of? I don’t notice a difference whether I do or don’t use it. Smells nice for sure. Not oily. Super nice consistency. Easy to work through hair. Super light. Doesn’t weigh my hair down at all. Just not really sure what difference it is or isn’t making.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com
Great after shower serum!
[This review was collected as part of a promotion.] Love this! Used it collectively with the shampoo and conditioner from this collection. Applied after every shower for 6 weeks and have seen a major decrease in hair loss. Will continue to use and re-buy. Not oily and absorbs nicely into the scalp. Dries right up as it soaks into the scalp!
5 out of 5 stars
19 December, 2025
originally posted on influenster.com
Increased volume and length!
[This review was collected as part of a promotion.] This product in conjunction with the whole system has really made a difference in my hair. It has stimulated some new growth and my hair is less brittle. My hair has grown and gotten thicker since I started the regimen. The dropper is easy to use, the product absorbs well and does not leave hair greasy or oily. There is a light scent that is pleasant. It is packaged in a sturdy glass bottle with sleek branding. I genuinely loved this product and will purchase again!!