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Overtone Royal Plum Daily Conditioner- Semi-Permanent Purple Hair Color All Hair Types- Vegan, Cruelty-Free, Ammonia-Free 4.5 oz Color-Depositing
$10.39 was $12.99
New lower price save $2.60 (20% reduction)
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About this item
Highlights
- Keeps your hair color fresh and vibrant between dye days
- Deposits semi-permanent purple color in just 3–5 minutes
- Works on all hair types and textures – curl-friendly & easy to use
- Color-safe and scalp-friendly – no ammonia, sulfates, parabens, or phthalates
- Infused with coconut oil, jojoba oil & shea butter for softness and shine
- 17 good-for-you benefits, zero harsh chemicals
- Use daily to prevent fade-out and boost radiance
- Vegan, cruelty-free, and packaged in 30% PCR and FSC-certified materials
Description
Where healthy hair and real color meet.
Refresh your signature purple with Overtone’s Royal Plum Color Depositing Daily Conditioner — a clean, color-loving conditioner designed to maintain vibrancy and hair health between dye days. Formerly known as Purple for Brown Hair, this semi-permanent vibrant purple hair color deposits bold, purple-toned color in just 3–5 minutes, without the need for bleach or harsh chemicals.
Made with the same nourishing blend of 13 natural active ingredients found in our bestselling Coloring Masks, this daily conditioner delivers lightweight hydration and shine, thanks to coconut oil, avocado oil, jojoba oil, shea butter, and more. Peppermint and rosemary oils soothe and balance the scalp, turning every wash into a self-care moment.
Use it daily or as often as needed to revive faded deep purple hair, enhance shine, and prevent color fade-out. Ideal for brown, dark blonde, and pre-lightened hair, this vegan, cruelty-free formula contains 17 good-for-you benefits and zero bad ones — no ammonia, peroxide, sulfates, parabens, or phthalates.
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
It’s color care you can feel good about — from formula to finish.
Color results may vary and last up to 7 days
Refresh your signature purple with Overtone’s Royal Plum Color Depositing Daily Conditioner — a clean, color-loving conditioner designed to maintain vibrancy and hair health between dye days. Formerly known as Purple for Brown Hair, this semi-permanent vibrant purple hair color deposits bold, purple-toned color in just 3–5 minutes, without the need for bleach or harsh chemicals.
Made with the same nourishing blend of 13 natural active ingredients found in our bestselling Coloring Masks, this daily conditioner delivers lightweight hydration and shine, thanks to coconut oil, avocado oil, jojoba oil, shea butter, and more. Peppermint and rosemary oils soothe and balance the scalp, turning every wash into a self-care moment.
Use it daily or as often as needed to revive faded deep purple hair, enhance shine, and prevent color fade-out. Ideal for brown, dark blonde, and pre-lightened hair, this vegan, cruelty-free formula contains 17 good-for-you benefits and zero bad ones — no ammonia, peroxide, sulfates, parabens, or phthalates.
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
It’s color care you can feel good about — from formula to finish.
Color results may vary and last up to 7 days
Hair Type: All Hair Types
Number of Pieces: 1
Product Form: Cream
Includes: Nozzle
Beauty Purpose: Hair Coloring, Basic Conditioning
Processing Time: 5 Minutes
Net weight: 4.5 fl oz (US)
Features: Semi-Permanent
TCIN: 92450843
UPC: 810079291175
Item Number (DPCI): 063-01-6134
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrospermum parkii (shea) butter, cocos nucifera (coconut) oil, simmondsia chinensis (jojoba) seed oil, limnanthes alba (meadowfoam) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic red 51, basic violet 2, hc blue 15' '
Allergens & Warnings:
PATCH TEST ADVICE: Before fully committing, test it out! Apply a small amount to a clean, dry patch of skin, like the nape of your neck or elbow. Let it dry and wait for at least 60 minutes. If any irritation occurs, refrain from further use. Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.Shipping details
Estimated ship dimensions: 2.125 inches length x 2.125 inches width x 7.6 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This product is a favorite among guests for its ability to maintain vibrant hair color while keeping hair healthy and soft. Many appreciate the ease of use, as it can be applied like a regular conditioner, allowing for experimentation with different shades without commitment. Guests love the variety of colors available and the fact that it doesn't cause damage, making it a go-to for refreshing color between salon visits.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 986 reviews
0% would recommend
2 recommendations
5 out of 5 stars
Thumbs down graphic, would not recommend
22 November, 2025
(no review title)
use it as intended!! the one star review used this as hair dye, not as its intended use which is a conditioner to MAINTAIN your hair dye. this works fantastic for me.
1 out of 5 stars
25 October, 2025
originally posted on https://overtone.co/
Did not dye my hair!
I followed the instructions to dye my dark blonde/medium blonde hair. My hair is barely purple. I do not recommend this product.
5 out of 5 stars
24 October, 2025
originally posted on https://overtone.co/
Cherry
Revitalizes color between salon visits
5 out of 5 stars
21 October, 2025
originally posted on https://overtone.co/
Best product ever
Ive been using overtone for years and love it! It keeps my red vibrant
5 out of 5 stars
18 October, 2025
originally posted on https://overtone.co/
Red Era
Love how easy it us to just add a pop of color to my hair- no staining my hands or shower. The conditioner makes my hair so soft. I consider doing my hair my " me" time using overtone. I know I can depend on the quality for a good price to keep consistent with my beauty routine. Highly recommend.
2 out of 5 stars
14 October, 2025
originally posted on https://overtone.co/
Dyed my hair purple
I love overtone daily conditioners. I don't even use their color depositing conditioners because I've found that their daily conditioners still color my highlights with consistent use, and it's easier for me to use do it in the shower than apply something and let it sit. However, this color disappointed. Instead of getting the gorgeous cherry chestnut color, the red color washes down the drain and leaves behind only purple. Not sure if this happened to anyone else but I used the entire bottle and never got a cherry color. For reference, my hair is straight and medium thickness. My roots are dark brown so don't show the color but my highlights do pick up color.
5 out of 5 stars
29 September, 2025
originally posted on https://overtone.co/
Love this color
I've been using the pink for brown hair duo for years, and I was skepticle about the new formula but after using it I love it. The color is just as vibrant but the consistency of the conditioner makes it much easier to deposit throughout my hair. I also appreciate the new bottle design. It uses much less plastic and is much easier to use.
5 out of 5 stars
27 September, 2025
originally posted on https://overtone.co/
Golden brown mask
Excellent products!
5 out of 5 stars
25 September, 2025
originally posted on https://overtone.co/
Great color refresher
Left my hair silky smooth and refreshed my color in the shower in just a few minutes!
4 out of 5 stars
17 September, 2025
originally posted on https://overtone.co/
Espresso daily conditioner
Seems to help add a little more color between masque use. Smells good !
5 out of 5 stars
12 September, 2025
originally posted on https://overtone.co/
Pink or purpls
I love the color and gets loads of compliments but everyone thinks it's purple!? Whatever!
5 out of 5 stars
11 September, 2025
originally posted on https://overtone.co/
bring back the extreme pink leave in color
i woud love the extreme pink vibrant i have pink hair and want to keep it ith the 8oz
5 out of 5 stars
8 September, 2025
originally posted on https://overtone.co/
Best ever!
Love that it holds color well and smells amazing!
5 out of 5 stars
7 September, 2025
originally posted on https://overtone.co/
Love this shade
I love using the vibrant purple when my color starts to turn bluish. It always looks amazing, and smells great.
5 out of 5 stars
6 September, 2025
originally posted on https://overtone.co/
So purple
Very cute very purple really lasts
3 out of 5 stars
28 August, 2025
originally posted on https://overtone.co/
Did they change the formula?
When this was blue for brown hair, I loved it (came in a bigger bottle too). It feels different now, doesn't color as well, doesn't make my hair shiny, doesn't even have the same nice smell. It also stains my tub much more than the old version while not working nearly as well on my hair. I used to rave about this product and now I just want an explanation of what happened.
1 out of 5 stars
17 August, 2025
originally posted on https://overtone.co/
I don't think they make this anymore
I don't think they make this anymore. I've tried to reorder it for months, but it is always sold out. They must have had problems with it.
5 out of 5 stars
15 August, 2025
originally posted on https://overtone.co/
Nourishing and beautiful
I'm a stylist and have been bleaching my hair for years and finally needed to return to my natural. Using the strawberry blonde has helped my dryer ends and keeps refreshing my color and I haven't had to recolor the blond with dye since I'm using the conditioner. My hair feels significantly better and I am thrilled. Big big fan.
5 out of 5 stars
12 August, 2025
originally posted on https://overtone.co/
Cherry Chestnut Daily Conditioner
Keeps color vibrant. Keeps color from fading and conditions in one easy step. I would definitely recommend this for deep rich shades.
5 out of 5 stars
5 August, 2025
originally posted on https://overtone.co/
Now I'll get the bigger size!
As a cancer patient my hair grew back very steel colored and gray and I'm still too young to have gray hair so I got sample colors along with the other products I'm using blue right now I love it I feel like a young person again