Online Marketing - (Marketing Management) by Santino Spencer (Paperback)

Book Synopsis

Online Marketing - 3 Manuscripts in 1 Book, Including: Digital Marketing, Social Media Marketing and Marketing Analytics.

1)

DIGITAL MARKETING:

7 Easy Steps to Master PPC Advertising, Affiliate Marketing, Email Marketing & Online Retargeting.

YOU'LL LEARN:

Why digital marketing is the way of the future?What is a digital story and why your business needs to be telling one?Why digital strategy is, by far, the VERY BEST approach that will turn your business vision into reality.What are some of the most important KPIs that you should be tracking and monitoring for your campaigns?What is email marketing automation and why you should be using it right now (if you haven't already started)?How do you understand your audience and figure out what your messaging should be?How to set the right kind of budget for your business and ensure you're getting the most bang for your buck.
• And much more!

2)

SOCIAL MEDIA MARKETING:

7 Easy Steps to Master Social Media Advertising, Influencer Marketing & Platform Audience Growth.

YOU'LL LEARN:

Understanding what social media marketing isWhy your business needs itHow to conduct market research the right way to yield the best results for your businessHow to market on platforms like Facebook, Instagram, and YouTubeWhy selecting the right niche market mattersHow to build an unforgettable business presence on social media
• And much more!

3)

MARKETING ANALYTICS:

7 Easy Steps to Master Marketing Metrics, Data Analysis, Consumer Insights & Forecasting Modeling.

YOU'LL LEARN:

• How to determine stakeholders
• Ways to navigate data integration
• The importance of key performance indicators
• Ways of implementing analytics
• The importance of data governance
• The purpose of conducting financial analysis
• The role of IT
• How to measure success
• What to look for with Vendors
• And much more!