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One Billion Customers - by James McGregor (Paperback)

Name: One Billion Customers - by James McGregor (Paperback)
Brand: Free Press
SKU: 1011114048
Price: 16.49 USD
Availability: InStock

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Details

Highlights

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems.
Author(s): James McGregor
352 Pages
Business + Money Management, International

Description

About the Book

From one of the most successful journalist/businessmen ever to do business inChina comes a blueprint for succeeding in the worlds fastest-growing consumermarket.

Book Synopsis

Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent pictures of China's emergence as a global economic power with a dog-eat-dog business climate that has turned bureaucrats into billionaires and left many foreign business executives with their pockets turned inside out.

Review Quotes

"McGregor illustrates the dangers and allure of the Chinese market." - The Washington Post

Specifications

Dimensions (Overall): 8.3 Inches (H) x 5.4 Inches (W) x 1.1 Inches (D)

Weight: .7 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 352

Genre: Business + Money Management

Sub-Genre: International

Publisher: Free Press

Theme: General

Format: Paperback

Author: James McGregor

Language: English

Street Date: September 4, 2007

TCIN: 1011114048

UPC: 9780743258418

Item Number (DPCI): 247-14-1875

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 1.1 inches length x 5.4 inches width x 8.3 inches height

Estimated ship weight: 0.7 pounds

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