Sponsored
Olay Super Serum Body Wash for Normal skin - 18.5 fl oz
$12.99 ($0.70/fluid ounce)
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- LUMINOUS SKIN: Reveal your best skin with 5+ ingredients
- 5 VISIBLE SKINCARE BENEFITS: Hydrates, Firms, Smooths, Brightens, Evens
- SUPER SERUM COMPLEX: Formulated with niacinamide, BHA, collagen peptide, vitamin C, vitamin E
- LONG-LASTING: Lock in hydration for 24 hours
- SKIN-FRIENDLY FORMULA: Dermatologist-tested and free of phthalates and silicones
Description
See the difference in your skin with Olay Super Serum Body Wash. With 5+ skincare ingredients, Olay Super Serum Body Wash for Normal Skin, provides 5 visible skincare benefits- it hydrates, firms, smooths, brightens and evens! Olay Super Serum Body Wash combines skin care ingredients, moisturizers, and advanced skin-delivery technology to give you visibly improved, luminous skin in 14 days.
This body wash is formulated with Olay Super Serum technology: Niacinamide, BHA, Collagen Peptide, Vitamin C, and Vitamin E. It's dermatologist-tested and free of phthalates and silicones.
Directions: Simply lather with a puff and rinse.
At Olay, we're serious about our commitments. Our Olay Skin Promise to you is zero skin retouching in all advertising. Olay is the first mass skin care brand in the U.S. to take this stance because we know real beauty is honestly beautiful. We also guarantee you'll love your Olay product. If you are not satisfied, we'll give you your money back via a prepaid card. Must submit within 60 days of purchase. Call toll-free 1-855-845-9797 or visit https://www.olay.com/guarantee.
This body wash is formulated with Olay Super Serum technology: Niacinamide, BHA, Collagen Peptide, Vitamin C, and Vitamin E. It's dermatologist-tested and free of phthalates and silicones.
Directions: Simply lather with a puff and rinse.
At Olay, we're serious about our commitments. Our Olay Skin Promise to you is zero skin retouching in all advertising. Olay is the first mass skin care brand in the U.S. to take this stance because we know real beauty is honestly beautiful. We also guarantee you'll love your Olay product. If you are not satisfied, we'll give you your money back via a prepaid card. Must submit within 60 days of purchase. Call toll-free 1-855-845-9797 or visit https://www.olay.com/guarantee.
Scent: Scented
Suggested Age: 13 Years and Up
Health Facts: Contains Niacinamide, Contains Vitamin C, Paraben-Free, Contains Collagen, Phthalate-Free, Contains Vitamin E
Product Form: Liquid
Package Quantity: 1
Beauty Purpose: Hydrating, Basic Cleansing
Recommended Skin Type: Dry, Mature, Normal, Combination, Very Dry
Net weight: 18.5 fl oz (US)
Features: Dermatologist Tested
TCIN: 92508511
UPC: 030772160350
Item Number (DPCI): 049-00-8677
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Allergens & Warnings:
AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE WELL WITH WATER. IF SKIN IRRITATION DEVELOPS, DISCONTINUE USE. KEEP OUT OF REACH OF CHILDRENShipping details
Estimated ship dimensions: 9.5 inches length x 2.9 inches width x 2.9 inches height
Estimated ship weight: 1.55 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this product vegan?
submitted by Lea T - 8 months ago
A: We do not use any ingredients that were derived from animals.
submitted byOlay - 8 months agoBrand expert
Q: Does this have a scent?
submitted by Sharon - 9 months ago
A: Yes, it has a blend of fresh floral, herbal notes that is wrapped in velvety sweet vanilla and soft woody elements.
submitted byOlay - 9 months agoBrand expert
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Guests are saying
The Olay Super Serum Body Wash for normal skin has garnered enthusiastic feedback from guests, highlighting its luxurious texture, delightful scent, and impressive moisturizing properties. Many guests appreciate how it leaves their skin feeling soft, smooth, and refreshed, making it a staple in their shower routine. The attractive packaging and effective lathering also contribute to its appeal, making it a highly recommended product for anyone seeking a nourishing body wash experience.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 1512 reviews
cleans effectively: 4.5 out of 5
quality: 4.38 out of 5
scent: 4.92 out of 5
value: 4.17 out of 5
66% would recommend
18 recommendations
5 out of 5 stars
2 January, 2026
originally posted on influenster.com
Great body wash
[This review was collected as part of a promotion.] This product smells great! It also helps with dry skin and skin texture for me. It leaves you coming out the shower already moisturized and hydrated
5 out of 5 stars
1 January, 2026
originally posted on influenster.com
It’s creamy and hydrating on the skin.
[This review was collected as part of a promotion.] I like this body wash it feels comfortably gentle in the shower without stripping my skin. The texture is silky and a bit creamy, and it lathers nicely with a washcloth or loofah. Rinsing leaves my skin feeling soft and hydrated, not tight or dry. The packaging with the pump is simple and convenient to use. Overall, it’s a smooth, moisturizing body wash that cleans without drying out normal skin, leaving it comfortable and softly hydrated after each shower.
5 out of 5 stars
1 January, 2026
originally posted on influenster.com
Moisturizing.
[This review was collected as part of a promotion.] I found this to be very moisturizing on my skin and left me with a floral scent on my body which personally I was not a huge fan of, but if you like florals this is perfect for you. It’s not a gross floral, I can tolerate it and I actually do really love using this in combination with the lotion and body cream. I would repurchase this in the future if it was still around when I was a little older and more in need of it. My mother really enjoyed this set aswell.
5 out of 5 stars
31 December, 2025
originally posted on influenster.com
Great gentle effective body wash
[This review was collected as part of a promotion.] I’ve been using the Olay Super Serum Body Wash, and I love how it gently cleanses without stripping my skin while still feeling like a great value for what you get. The rich, creamy texture creates a nice lather that leaves my skin feeling fresh and deeply clean. It doesn’t dry me out like some body washes can, which makes it perfect for daily use. The scent is subtle and clean fresh without being overpowering, which I really appreciate. Overall, it feels like a luxurious yet affordable body wash that keeps my skin feeling soft, clean, and well cared for.
5 out of 5 stars
30 December, 2025
originally posted on influenster.com
Amazing!
[This review was collected as part of a promotion.] This is a great, basic body wash that does exactly what it says. It lathers up well and leaves your skin feeling clean without that tight or dry sensation. It’s a simple, reliable choice for everyday use if you want something that smells good and keeps your skin feeling soft.
5 out of 5 stars
Thumbs up graphic, would recommend
30 December, 2025
Amazing
I love the way it leaves my skin feeling . It’s definitely my go to now!
3 out of 5 stars
29 December, 2025Verified purchase
Unpleasant scent and low lather
I typically love Olay body washes and am a long time user of many types of fragrances. I finished a bottle of the limited edition strawberry fizz, which had a very subtle and sweet scent (not really strawberry or fruity, just softly sweet). I loved it, but of course couldn’t get another. Target suggested this to me, and my husband and I burst out laughing when we smelled it. It smells exactly like my grandma’s bathroom. I have powered through the bottle but will not be repurchasing. Additionally, these super serum formulas don’t lather unless you use a loofah—I prefer a wash cloth or my hands, and I can’t get it to lather. I’m sure that won’t matter to a lot of people but I do think it’s worth mentioning, because it makes it difficult to wash off my deodorant. I usually have to wash my armpits twice with this in order to get the deodorant residue off.
1 reply from Olay team - 4 days ago
We appreciate your feedback on our Olay Super Serum Body Wash for Normal Skin. We're glad you enjoyed our Strawberry Fizz body wash. However, it is upsetting to hear that you weren't satisfied with the fragrance of your recent purchase and that it didn't seem to lather properly. We try our hardest to create features we believe all of our consumers would enjoy. Still, we understand that everyone has their own preferences and we're glad you got in touch. We'll be sure to share your comments with the appropriate people on our team as we take all consumer feedback into account when making changes. Regarding the lack of lather, there are many factors that contribute to a body wash not providing enough suds. Some of these may include, water hardness, (which can be affected by weather conditions), cold water temperature, oil or grease on skin, formulation components, etc. If you haven’t already, you might try using a mesh shower puff/sponge. Body washes lather best when used with a puff. We'd like to assist you further. When you have the time, please give us a call at (800) 652-9261 or email us through our Contact Us Page.
4 out of 5 stars
29 December, 2025
originally posted on influenster.com
It’s good
[This review was collected as part of a promotion.] Loved this body wash! Left my skin soft and hydrated, not feeling tight. Good size and smells nice. I really liked it but I like others a bit more than this.
4 out of 5 stars
25 December, 2025
originally posted on influenster.com
A gentle, moisturizing body wash that elevates you
[This review was collected as part of a promotion.] This body wash feels more like skincare than a typical cleanser. The texture is silky, it lathers well, and my skin feels noticeably softer and smoother after showering. It has a light, clean scent that feels fresh without being overpowering, and it doesn’t leave my skin feeling tight or stripped. I love how hydrated my skin feels even before applying lotion, which makes it a great everyday option. The only reason I’m giving it four stars instead of five is that the results are more subtle than dramatic. Overall, it’s a great choice if you want a gentle, moisturizing body wash that elevates your daily routine.
5 out of 5 stars
22 December, 2025
originally posted on influenster.com
Approved and love
[This review was collected as part of a promotion.] Okay this product SMELLS good and feels amazing on the skin. It left my skin feeling soft and no residue left behind. It suds up really nice. It didn’t irritate my skin and I have sensitive skin.
5 out of 5 stars
17 December, 2025
originally posted on influenster.com
Amazing body wash!
[This review was collected as part of a promotion.] I’ve been using this body wash for a couple of weeks now, and it honestly feels more like skincare than a regular body wash. The texture is smooth and slightly creamy, and it lathers well without leaving my skin feeling stripped. After showering, my skin feels noticeably softer and more hydrated, especially on dry areas like my elbows and legs. The scent is light and clean, not overpowering, which I appreciate. It’s a bit pricier than basic body washes, but for how comfortable and moisturized my skin feels, it’s been worth it for me.
4 out of 5 stars
16 December, 2025
originally posted on influenster.com
Cleans Without Drying Out My Skin
[This review was collected as part of a promotion.] I’ve been using the Olay Super Serum Body Wash for a few weeks now, and I’m really liking it so far. It cleans my skin well without leaving it dry, and the bottle is easy to handle and looks nice in the shower, plus the pump nozzle makes it super convenient to use. The scent is amazing, too. My only tiny gripe is that I wish it had a richer lather, but that’s pretty minor. Overall, it’s a great body wash and I’ve genuinely enjoyed using it.
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
amazing
[This review was collected as part of a promotion.] this super serum body wash is amazing on my skin. it leaves me feeling clean and moisturized. i love how easily it rinses off and how soapy it gets.
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
I feel rich
[This review was collected as part of a promotion.] The scent is great. The texture is great easy to rinse out. I do feel like my hair was cleaner and again. I just love the packaging. It is so pretty. It looks luxurious and it feels great too.
5 out of 5 stars
13 December, 2025
originally posted on influenster.com
live it
[This review was collected as part of a promotion.] I have been using this one and I loved it. It really does clean my skin so I could smell good and feel Super Duper clean. I love the benefits of gifts. Well having a very good smell. I really recommend this. I am actually on my second bottle.
5 out of 5 stars
5 December, 2025
originally posted on influenster.com
Smells so good and smooth skin
[This review was collected as part of a promotion.] This body wash from Olay smells amazing. I really like that it comes with a pump which makes it very convenient. It lathers nicely on the bath sponge. My skin feels so soft after I get out of the shower. The scent lingers all day. I love it. Great body wash!
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
HOLY GRAIL!!!
This is truly the most amazing and luxurious feeling body wash that I've ever used. The smell is absolutely divine! OLAY, please give us a matching body lotion & body spray. I am a product junkie and I'm someone who has spend big money on high end products. This is still the best body wash I have ever used. I will continue to repurchase until the end of time.
5 out of 5 stars
Thumbs up graphic, would recommend
3 December, 2025Verified purchase
Highly recommend
This is awesome on the skin and smells great too!
4 out of 5 stars
2 December, 2025
originally posted on influenster.com
Olayyyyyy
[This review was collected as part of a promotion.] I love olay soap!! This one smells so good and it makes my skin super soft. Definitely has became one of my favorites. I would recommend if you want to feel silky and smooth.
5 out of 5 stars
1 December, 2025
originally posted on influenster.com
Great scent
[This review was collected as part of a promotion.] Love the scent of this body wash. Leaves my skin feeling smooth and smelling great. Great packaging. Has good lather! I recommend this to anyone looking for a new body wash!