Sponsored
Olay Limited Edition Elphaba's Serum Wicked Hydrating & Renewing Body Wash - Cashmere Woods & Lime Scent- 20 fl oz
New at target
$9.99 ($0.50/fluid ounce)
In Stock
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At a glance
Sponsored
About this item
Highlights
- LIMITED-EDITION MAGIC: Inspired by Elphaba, this serum body wash enchants skin with a luxe lather and visibly dewy hydration
- WICKEDLY INTENSE HYDRATION: The moisturizing body wash hydrates and nourishes dry, thirsty skin for a supple, radiant glow
- RICH INGREDIENTS: Powered by niacinamide, pro-glycerin, lipids, and hyaluronic acid to support skin's natural moisture barrier
- VISIBLE RESULTS: Deep hydration from day 1 and visible results in 14 days
- WICKEDLY WONDERFUL SCENT: This body wash delights the senses with a bold blend of cashmere woods and a twist of lime
- SKIN-FRIENDLY CLEANSER FORMULA: Clinically proven to work for all skin types and free of parabens, phthalates, and silicones
Description
Unleash your skin's power with a little help from Elphaba-inspired magic. Olay Wickedly Wonderful Serum Body Wash is a limited-edition moisturizing body wash crafted to deliver wickedly intense hydration for visibly supple, dewy skin-no spells required.
This serum body wash is powered by Olay's advanced serum complex-a blend of niacinamide, pro-glycerin, lipids, and hyaluronic acid-designed to boost your skin's moisturizing cycle and protect its natural moisture barrier. Thanks to Lamellar Technology, these ingredients are delivered deep into skin, starting to work their magic from day 1.
The result? Skin that retains moisture with visible results in just 14 days. And with a Wickedly Wonderful scent-featuring cashmere woods and a twist of lime-this cleanser makes every shower feel like a bold, empowering ritual.
Clinically proven, for all skin types, and free of parabens, phthalates, and silicones, this limited-edition body wash is hydration with a wicked twist.
At Olay, we're serious about our commitments. Our Olay Skin Promise to you is zero skin retouching in all advertising. Olay is the first mass skin care brand in the U.S. to take this stance because we know real beauty is honestly beautiful. We also guarantee you'll love your Olay product. If you are not satisfied, we'll give you your money back via a prepaid card. Must submit within 60 days of purchase. Call toll-free 1-855-845-9797 or visit https://www.olay.com/guarantee.
This serum body wash is powered by Olay's advanced serum complex-a blend of niacinamide, pro-glycerin, lipids, and hyaluronic acid-designed to boost your skin's moisturizing cycle and protect its natural moisture barrier. Thanks to Lamellar Technology, these ingredients are delivered deep into skin, starting to work their magic from day 1.
The result? Skin that retains moisture with visible results in just 14 days. And with a Wickedly Wonderful scent-featuring cashmere woods and a twist of lime-this cleanser makes every shower feel like a bold, empowering ritual.
Clinically proven, for all skin types, and free of parabens, phthalates, and silicones, this limited-edition body wash is hydration with a wicked twist.
At Olay, we're serious about our commitments. Our Olay Skin Promise to you is zero skin retouching in all advertising. Olay is the first mass skin care brand in the U.S. to take this stance because we know real beauty is honestly beautiful. We also guarantee you'll love your Olay product. If you are not satisfied, we'll give you your money back via a prepaid card. Must submit within 60 days of purchase. Call toll-free 1-855-845-9797 or visit https://www.olay.com/guarantee.
Scent: Floral
Suggested Age: All Ages
Product Form: Liquid
Beauty Purpose: Basic Cleansing
Recommended Skin Type: Normal
Net weight: 20 fl oz (US)
TCIN: 94948521
UPC: 030772225752
Item Number (DPCI): 049-00-0723
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2.6 inches length x 2.6 inches width x 6.66 inches height
Estimated ship weight: 1.532 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Wicked Limited Edition Essentials and Beauty
About the collection
Step into a world of magic with our exclusive Wicked-inspired collection! Immerse yourself in new irresistible, limited-time scents, inspired by the magic of Elphaba and Glinda. Where delicate florals intertwine with warm musk and a hints of vanilla. Indulge in the enchanting aromas that elevate your daily rituals, transforming ordinary moments into extraordinary experiences. Embrace the magic and let these spellbinding fragrances enchant your senses every day!
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4.8 out of 5 stars with 2741 reviews
cleans effectively: 5 out of 5
quality: 5 out of 5
scent: 5 out of 5
value: 5 out of 5
100% would recommend
4 recommendations
5 out of 5 stars
23 December, 2025
originally posted on influenster.com

Amazing
[This review was collected as part of a promotion.] The wicked smell is a great mix of cashmere and lime! Didn't expect to initially love this scent but when you are actually using it, the scent awakens and it gives me a sense of calm. The hyaluronic acid provides extra hydration which again New England winter skin. I'm so happy I got to test this and look forward to continued use!
5 out of 5 stars
23 December, 2025
originally posted on influenster.com

Love it!
[This review was collected as part of a promotion.] I really enjoying using Olay products a lot. This in particular I really enjoyed the smell of it and how it left my skin feeling really soft and refreshed
5 out of 5 stars
22 December, 2025
originally posted on influenster.com

Wickedly wonderful!
[This review was collected as part of a promotion.] Wickedly wonderful serum body wash rubs in and moisturizes like a serum, & washes off like bubbly soap! Elphaba’s edition has notes of cashmere woods & lime making this fragrance #elite
5 out of 5 stars
22 December, 2025
originally posted on influenster.com

Deeply hydrating body wash that cleanses gently an
[This review was collected as part of a promotion.] This Olay Intensely Hydrating Body Wash cleanses really well without stripping my skin. It lathers beautifully and feels creamy and luxurious in the shower. After rinsing, my skin feels soft, hydrated, and comfortable—never tight or dry. I love that the hyaluronic serum complex helps lock in moisture, and there’s no heavy residue left behind. It performs great for daily use, especially if you have dry or sensitive skin and want long-lasting hydration.
5 out of 5 stars
21 December, 2025
originally posted on influenster.com

Bold Scent + Hydrating Cleanse
[This review was collected as part of a promotion.] I’ve been using this body wash for a few weeks, and it’s become one of my favorites. It lathers nicely and leaves my skin feeling hydrated and soft — not dry or tight after rinsing. The scent is really fun and unique: a mix of cashmere woods with a zesty lime twist, which feels bold but not overpowering in the shower. It gives a little luxury vibe to my daily routine. The formula is packed with serum-like ingredients (niacinamide, pro‑glycerin, lipids, and hyaluronic acid) that help lock in moisture and keep skin looking dewy. Feels like a cozy treat every time I use it.
5 out of 5 stars
21 December, 2025
originally posted on influenster.com

Leaves skin soft, hydrated, and comfortable after
[This review was collected as part of a promotion.] This body wash feels very gentle and moisturizing on my skin. The texture is creamy, it lathers nicely, and rinses off easily without leaving any residue. After showering, my skin feels soft, smooth, and hydrated with no tight or dry feeling. The pump dispenser is very convenient and easy to use. Great option for daily use, especially if you have dry or sensitive skin. Definitely worth it.
5 out of 5 stars
21 December, 2025
originally posted on influenster.com

Elphaba Vibes 💚
[This review was collected as part of a promotion.] Love the warm woodsy and lime scent, definitely unique and unlike other Olay fragrances. It is white in color and very smooth, ‘lotion’ type of feel for a body wash. Hydrating and non-irritating. Thick but not so much so where it doesn’t come out of the pump nicely. My 7 year old Wicked lover claimed it as hers now 😉
5 out of 5 stars
20 December, 2025
originally posted on influenster.com

🥰
[This review was collected as part of a promotion.] I am obsessed with this Olay Wicked body wash! The scent is absolutely enchanting and bold, making my shower feel so luxurious. It has that classic Olay creamy lather that leaves my skin feeling hydrated and silky smooth all day. It smells amazing and the fragrance actually lasts. A perfect treat for your skin!
4 out of 5 stars
20 December, 2025
originally posted on influenster.com

Fun scent!
[This review was collected as part of a promotion.] I like the easy packaging of this product, super easy to use. My husband says it smells like smarties haha. It doesn't lather a ton but is more of a smooth body wash.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com

The formula is enriched with moisturizing ingredie
[This review was collected as part of a promotion.] Olay Wickedly Wonderful Hyaluronic Serum Complex Body Wash is an excellent choice for daily use. It has a clean, fresh scent that feels light and refreshing, not overpowering. creamy lather that feels luxurious on the skin and spreads easily, even with a small amount. The formula is enriched with moisturizing ingredients that support the skin barrier and prevent dryness, making this body wash perfect for maintaining healthy, nourished skin. It cleanses the skin gently yet effectively, leaving it feeling fresh and deeply hydrated. The hyaluronic serum complex helps lock in moisture, making the skin feel soft, smooth, and comfortable even after showering.
5 out of 5 stars
20 December, 2025
originally posted on influenster.com

Smell Is Amazing
[This review was collected as part of a promotion.] This product smells amazing while using it and after. It’s not too sticky and lather is nice. Unfortunately the pump didn’t work. But otherwise I would buy. I received this product in exchange for my honest feedback.
4 out of 5 stars
20 December, 2025
originally posted on influenster.com

Nice scent, skin softening
[This review was collected as part of a promotion.] Overall wonderful body wash. It’s a thin silky formula that hydrated and softened my skin. The aroma is pleasant, not a violently obtrusive citrus scent. The warmth of cashmere woods and lime blend well together and last on the skin for hours. I only mark 4 star because I wouldn’t use this to cleanse the bits and pits but daily use for the rest of the body is not a problem.
4 out of 5 stars
20 December, 2025
originally posted on influenster.com

Would rebuy
[This review was collected as part of a promotion.] Love the texture and it rinsed off super easily and I didn’t feel any residue afterwards on my skin let me feeling refreshed and softer than expected. Would rebuy
5 out of 5 stars
18 December, 2025
originally posted on influenster.com

Perfect
[This review was collected as part of a promotion.] It smells so good. Not overpowering or not subtle to where it wears off quickly. Not only do I love it my kids do as well. It’s moisturizing too. Highly recommend if you’re a wicked fan. The packaging fits exactly for elphaba.
4 out of 5 stars
18 December, 2025
originally posted on influenster.com

Would recommend
[This review was collected as part of a promotion.] The body wash is moisturizing and makes me feel very clean after using but I will say I don't love the smell. The amount of product you get is amazing, the bottle has lasted me a while now and I would definitely recommend it
5 out of 5 stars
17 December, 2025
originally posted on influenster.com

I loved this and will be buying it again
[This review was collected as part of a promotion.] The texture is really amazing. Doesn’t leave any residue. I loved the scent. The soap didn’t cause any irritations. It didn’t dry out my skin. It moisturized it really well.
5 out of 5 stars
16 December, 2025
originally posted on influenster.com

Bodywash
[This review was collected as part of a promotion.] Love the design of the packaging and the scent last long in my skin it leaves it smooth not greasy or sticky like other body washes love that it has hyaluronic acid
4 out of 5 stars
14 December, 2025
originally posted on influenster.com

Super cute bottle, pump works great
[This review was collected as part of a promotion.] Like all Olay body washes, this leaves my skin soft, moisturized, and it feels good to use it in the shower. It is a fantastic body wash. But I am not a huge fan of the scent. I was hoping the like would make the scent more enjoyable but instead it adds a weird twist to it that I’m not as into. But I think it may resonate more with a younger audience.
5 out of 5 stars
Thumbs up graphic, would recommend
12 December, 2025
10/10
This scent is beyond unique. This holiday season, I've been enjoying using this product. The hyaluronic acid was one of the main components that truly drew my attention. Atter the first usage, I immediately saw a difference in my skin. My skin feels really well-cared for. I’m loving the glow shining within! I received this product for free in exchange for my honest review.
5 out of 5 stars
12 December, 2025
originally posted on olay.com
10/10
This scent is beyond unique. The hyaluronic acid was one of the main components that truly drew my attention. After the first usage, I immediately saw a difference in my skin. I received this product for free in exchange for my honest review.