New Approaches to Creating a Culture of Innovation - (New Business Culture) by Fons Trompenaars & Peter Woolliams (Paperback)

About the Book

Recent studies have shown that innovation is seen as key to achieving organic growth and building brand value within a company. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies for companies of all sizes.

Book Synopsis

In an era marked by the dominance of a few corporate giants, and the ease of replicating ideas at minimal costs, the imperative for organisations of all sizes to continually innovate has become paramount. Faced with this reality, CEOs increasingly perceive innovation as the key to fostering organic growth and enhancing brand equity. Rather than confining innovation to product or process development, business leaders are pivoting towards innovative business model differentiation as a cornerstone of success.

New Approaches to Creating a Culture of Innovation offers fascinating insights into how companies can embrace innovation and make it work for them at both a personal and company level. Drawing on extensive market research, business gurus Fons Trompenaars and Peter Woolliams outline effective innovation strategies that can be implemented at scale.

This original work will appeal to specialists in all areas of management and leadership, HR professionals giving support to the development of individuals and teams, leaders involved in changing their corporate culture, employees wanting to exert their creativity, and business studies students at both undergraduate and MBA levels. Purchase of this book includes exclusive access to app-based content, enabling readers to explore the application of specific concepts in further detail.

About the Author

Fons Trompenaars, PhD is director of Trompenaars Hampden-Turner Consulting, an innovative centre of excellence on intercultural management. He is the world's foremost authority on cross-cultural management and is author of many books and related articles. He is CEO of THT Consulting and Culture Factory and visiting professor at The Free University of Amsterdam.

Peter Woolliams, PhD is professor emeritus of international management at Anglia Ruskin, Cambridge (UK) and is partner in THT Consulting and its technical subsidiary Culture Factory. He has collaborated and published jointly with Fons over some 25 years. He has worked with Fons to develop a whole series of diagnostic apps and profiling tools and cultural databases which has led to the creation of the intellectual property of THT Consulting.