National Cultures of the World - (Cross-Cultural Statistical Encyclopedia of the World) by Philip M Parker (Hardcover)

About the Book

This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.

Book Synopsis

This work is an examination of borderless markets where national boundaries are no longer the only relevant criteria in making international marketing, economic planning, and business decisions. Understanding political and nonpolitical borders is especially important for products and industries that are culture bound and those that require local adaptation. National culture is one critical factor that affects economic development, demographic behavior, and general business policies around the world. Over 75,000 statistics are provided for over 230 national groups covering a number of social, economic, and business variables. A significant review of literature is also included.

Review Quotes

?Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries.?-Choice

"Although the volumes are valuable as a set, each volume is also complete in itself... The set is very useful as a starting point for economists, social scientists, and those interested in cross-cultural studies. It is recommended for academic libraries."-Choice

About the Author

PHILIP PARKER is an Associate Professor at the European Institute of Business Administration (INSEAD) in Fontainebleau, France, where he teaches graduate courses in multivariate statistics, strategic marketing, and international marketing. He is the author of Climatic Effects on Individual, Social, and Economic Behavior (Greenwood, 1995).