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Naked Consumer - by Erik Larson (Paperback)

Name: Naked Consumer - by Erik Larson (Paperback)
Brand: Penguin Publishing Group
SKU: 91268145
Price: 15.89 USD
Availability: InStock

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Details

Highlights

After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
About the Author: Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies.
288 Pages
Business + Money Management, Marketing

Description

About the Book

Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

Book Synopsis

After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.

About the Author

Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.

Specifications

Dimensions (Overall): 7.7 Inches (H) x 5.1 Inches (W) x .7 Inches (D)

Weight: .5 Pounds

Suggested Age: 22 Years and Up

Number of Pages: 288

Genre: Business + Money Management

Sub-Genre: Marketing

Publisher: Penguin Publishing Group

Theme: Research

Format: Paperback

Author: Erik Larson

Language: English

Street Date: February 1, 1994

TCIN: 91268145

UPC: 9780140233032

Item Number (DPCI): 247-00-0023

Origin: Made in the USA or Imported

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Shipping details

Estimated ship dimensions: 0.7 inches length x 5.1 inches width x 7.7 inches height

Estimated ship weight: 0.5 pounds

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