New ArrivalsHealth & WellnessValentine’s DayClothing, Shoes & AccessoriesHomeKitchen & DiningGroceryHousehold EssentialsFurnitureOutdoor Living & GardenBabyToysVideo GamesElectronicsMovies, Music & BooksBeautyPersonal CareGift IdeasParty SuppliesCharacter ShopSports & OutdoorsBackpacks & LuggageSchool & Office SuppliesPetsUlta Beauty at TargetTarget OpticalGift CardsBullseye’s PlaygroundDealsClearanceTarget New Arrivals Target Finds #TargetStyleStore EventsAsian-Owned Brands at TargetBlack-Owned or Founded Brands at TargetLatino-Owned Brands at TargetWomen-Owned Brands at TargetLGBTQIA+ ShopTop DealsTarget Circle DealsWeekly AdShop Order PickupShop Same Day DeliveryRegistryRedCardTarget CircleFind Stores
Target Circle™Target Circle™ CardTarget Circle 360™Registry & Wish ListWeekly AdFind Stores
Milk Makeup Watermelon Jelly Brightening Serum Stick with Peptides - 0.46oz - Ulta Beauty - 2 of 4Milk Makeup Watermelon Jelly Brightening Serum Stick with Peptides - 0.46oz - Ulta Beauty - 3 of 4Milk Makeup Watermelon Jelly Brightening Serum Stick with Peptides - 0.46oz - Ulta Beauty - 4 of 4
Milk Makeup Watermelon Jelly Brightening Serum Stick with Peptides - 0.46oz - Ulta Beauty - 1 of 4

Milk Makeup Watermelon Jelly Brightening Serum Stick with Peptides - 0.46oz - Ulta Beauty

$29.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • Benefits:
  • First-of-its-kind, next-gen jelly skincare technology
  • Clinically proven to help hydrate + brighten skin
  • Helps smooth the look of fine lines and skin texture
  • Formulated with gentle alternatives to harsh ingredients
  • Fragrance-free, non-irritating + non-comedogenic
  • Safe for sensitive and acne-prone skin types
  • Dermatologist tested
  • Travel-friendly + spill-proof
  • Key Ingredients:
  • 3% Matrixyl (plant-powered peptides) help reduce the look of fine lines and give skin a firmer appearance
  • Watermelon fruit extract hydrates skin and is rich in antioxidants and amino acids
  • Swiss garden cress sprout extract helps reduce the look of dark spots to even tone
  • Lentil extract helps moisturize skin and reduces the look of pores
  • Research Results
  • In a consumer perception study of 33 people after using the product immediately, in a 12-hour period, and a 28-day period: 100% said it’s non-irritating + gentle on skin
  • 96% said skin feels soft + smooth after 12 hours
  • 96% said skin has optimal hydration after 28 days
  • 93% said it restores firmness + helps diminish the look of dark spots after 28 days

Description

Milk Makeup Watermelon Jelly Glow Serum is a brightening + hydrating serum stick that's packed with peptides and has a refreshing, bouncy jelly texture.
Scent: Unscented
Trial/Mini/Travel Size: Yes
Health Facts: Vegan
Product Form: Stick
Beauty Purpose: Brightening, Skin Tone Improvement, Cooling, Pore Reduction
Recommended Skin Type: Combination, Oily, Normal, Dry
TCIN: 94671264
UPC: 840157413878
Item Number (DPCI): 342-02-8331
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aqua/water/eau, aloe barbadensis leaf juice, glycerin, 2.3-butanediol, propanediol, sorbitol, citrullus lanatus (watermelon) fruit extract, lepidium sativum sprout extract, lens esculenta (lentil) seed extract, chondrus crispus extract, hibiscus rosa-sinensis flower extract, opuntia vulgaris extract, tremella fuciformis polysaccharide, chlorella ferment, palmitoyl tripeptide-1, palmitoyl tetrapeptide-7, butylene glycol, hydroxyacetophenone, tocopherol, sodium hyaluronate, citrulline, carrageenan, 1,2-hexanediol, caprylyl glycol, ethylhexylglycerin, carbomer, xanthan gum, guar hydroxypropyltrimonium chloride, agarose. polysorbate 20, sodium lactate, sodium pca, erythritol, sodium hydroxide, propylene glycol, citric acid, sodium carbonate, sorbic acid, benzoic acid, potassium sorbate, sodium benzoate, phenoxyethanol, red 40 (ci 16035)' '

Shipping details

Estimated ship dimensions: 2.92 inches length x 1.62 inches width x 1.73 inches height
Estimated ship weight: 0.132 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Frequently bought together

Bubble Skincare Over Night Hydrating Sleep Mask - 1.7 fl oz

$16.99($9.99/fluid ounce)
$5 Target GiftCard with 4 select beauty products
Bubble Skincare Over Night Hydrating Sleep Mask - 1.7 fl oz
4.8 out of 5 stars with 795 ratings

Guests also viewed

Discover more options

Related Categories

4.5 out of 5 stars with 99 reviews
50% would recommend
2 recommendations
2 out of 5 stars
30 November, 2025
originally posted on http://www.ulta.com
Image

Really wanted to love this

but I just can't. Breaks apart without it being raised very high. costly product when paired with the Cooling Water Jelly Ice which does the same thing. wasted my money on this product and definitely won't be buying it again.
Katie D
Did you find this review helpful?
2 out of 5 stars
31 October, 2025
originally posted on http://www.ulta.com
Image

Crumbles and breaks

Sounds really fun at first-- it's cooling to the touch, smells good, and glides easily enough on the face. But after a few uses, small parts of the jelly begin to crumble off of the product en masse. And after even *more* uses, the base of the jelly separated from the bottom and broke off. Love the idea. Awful execution.
Erica
Did you find this review helpful?
1 out of 5 stars
30 October, 2025
originally posted on http://www.ulta.com
Image

Aesthetic buy

This product was definitely an aesthetic and not worth the money. I does nothing and breaks the second I put it on my face.
Idk
Did you find this review helpful?
4 out of 5 stars
30 October, 2025
originally posted on http://www.ulta.com
Image

Aesthetic buy

This product was definitely an aesthetic and not worth the money. I does nothing and breaks the second I put it on my face.
Idk
Did you find this review helpful?
5 out of 5 stars
15 October, 2025
originally posted on http://www.ulta.com
Image

Love this formula!

This is my third milk jelly stick and I love it just as much! It's so easy and fun to apply and really does help brighten the skin. Also the packaging is so convenient. I do my skincare and makeup on my commute so this is super easy to travel with and apply. Gifted by milk
Asif
Did you find this review helpful?
5 out of 5 stars
11 October, 2025
originally posted on http://www.ulta.com
Image

skin glowww

it's super cute and cooling! i like to use it for skincare or before my makeup and priming! Love it and makes my skin look nice glowy and hydrated. Gifted by milkmakeup but i would definitely buy it!! 9/10
janelly
Did you find this review helpful?
5 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com
Image

So pretty

I Loved using this to get that light pink cheeks look like I'm really flushed and coming from a work out. It's not too sticky. Spreads easily and just a swipe on both cheeks is all I needed. Since I don't like a lot of layers of makeup this was perfect. Gifted by milk makeup.
Sammy
Did you find this review helpful?
5 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com
Image

Must have!

I actually really like this serum stick. It feels super refreshing and gives my skin a nice glow right away. It doesn't clog my pores or make me oily, just smooth and hydrated. Perfect for quick mornings or touch-ups during the day.
Anastasiia
Did you find this review helpful?
5 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com
Image

Amazing

The Watermelon Jelly Glow Brightening Serum Stick feels amazing on the skin! I love the smooth, cooling jelly texture and how easily it glides on. My skin looks brighter and feels hydrated after each use. I use it morning and night. It is super refreshing, especially when kept in the fridge! I was gifted by milk makeup
joanne
Did you find this review helpful?
5 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com
Image

Best serum glow

Gifted by milkmakeup. This jelly like consistency of this brightened is insane! I feel like I have the most subtle yet majestic glow ever. This formula is so unique and works so well in my beauty routine. I absolutely adore it and it's the first thing I'm reaching for!
Dania
Did you find this review helpful?
3 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com
Image

Poor reaction :(

I was kind of excited to try out this serum stick, but I don't know why didn't agree with my skin. First I did a test spot on my hand and my hand ended up red and a little itchy, then against my better judgement I used it on my face anyway. My face broke out in red patches on the more sensitive spots of my face, like around my mouth. It did subside after a while, and it didn't really itch on my face but I didn't really want to try it again after that. Hopefully it's just me, and other people are having better luck with this product. I've never had a Milk product do that before. Gifted by milk
C
Did you find this review helpful?
2 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com
Image

Not a fan

I love the concept of this but I didn't really enjoy using it. Applying with the stick seems fine in theory but you can't control how much you're using & pieces break off easily. It feels nice on the skin but it left my skin feeling sticky after using it. Overall I would much prefer a regular pump style serum. *kindly gifted by milk makeup
Stefanie
Did you find this review helpful?
5 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com
Image

Fun and easy to

This product is so fun and easy to use the stick application process is so easy it just glides right on it's cooling and it feels so good on the skin. I like that this is easy to take on the go with me wherever I need it. Gifted by milk makeup
Kristin
Did you find this review helpful?
5 out of 5 stars
10 October, 2025
originally posted on http://www.ulta.com
Image

Natural glow

This is a beautiful jelly serum stick ! Love the glow it gives Instantly! This is the first time I am using a serum stick and its so convenient to use this! I am using it after face wash and before applying moisturizer or makeup, it is very lightweight and it gives a natural glow ! Definitely recommend, gifted by milk makeup
Sayd
Did you find this review helpful?
4 out of 5 stars
9 October, 2025
originally posted on http://www.ulta.com
Image

Good!

I received this product complimentary from Milk Makeup in exchange for my honest review. I've been using this for a little over a week now, and generally enjoy it! It does leave my skin feeling hydrated, and I like the application. Easy to take with me on the go. The only thing I don't "love" is that there's a bit of an artificial scent (which I can be sensitive to).
Sarah
Did you find this review helpful?
5 out of 5 stars
9 October, 2025
originally posted on http://www.ulta.com
Image

Great serum

Complimentary from milkmakeup. I love the fact that this is a jelly serum. It is cooling when applying and if you put it in the fridge it provides a more cooling sensation. It didn't irritate my skin at all and it leaves the eye area super hydrated. I definitely recommend.
Iliana
Did you find this review helpful?
4 out of 5 stars
9 October, 2025
originally posted on http://www.ulta.com
Image

Good as a primer

I haven't used it enough to say whether it really does its job or not, but that cooling sensation during application feels very satisfying. What I don't like is the stickiness it leaves behind. So now I've started using it as a primer under foundation, and I actually like it that way. Complimentary from Milk Makeup
Yuliya
Did you find this review helpful?
5 out of 5 stars
9 October, 2025
originally posted on http://www.ulta.com
Image

Love it!

I've been using the Watermelon Jelly Glow Brightening Serum Stick, and it's such a refreshing treat for my skin! It glides on effortlessly, giving an instant cooling and dewy glow that makes my complexion look fresh and hydrated. I love how convenient it is for quick touch-ups or travel — no mess, no fuss, just glow. The light watermelon scent is super pleasant, and it layers beautifully under or over makeup. Complimentary from milkmakeup.
Viki
Did you find this review helpful?
5 out of 5 stars
9 October, 2025
originally posted on http://www.ulta.com
Image

Such a great product!

This is such a great product for brightening my tired skin! I have definitely noticed such a difference in the clarity of my skin since I've been using it. I also love the no mess applicator! Gifted by Milk Makeup.
PL
Did you find this review helpful?
4 out of 5 stars
9 October, 2025
originally posted on http://www.ulta.com
Image

nice!

first time trying this and wasn't sure what to expect! the consistency is very jelly like which makes it feel very cool and hydrating to the skin. excited to see long term effects! gifted by milkmakeup
erin
Did you find this review helpful?

Get top deals, latest trends, and more.

Privacy policy

Footer

About Us

About TargetCareersNews & BlogTarget BrandsBullseye ShopSustainability & GovernancePress CenterAdvertise with UsInvestorsAffiliates & PartnersSuppliersTargetPlus

Help

Target HelpReturnsTrack OrdersRecallsContact UsFeedbackAccessibilitySecurity & FraudTeam Member ServicesLegal & Privacy

Stores

Find a StoreClinicPharmacyTarget OpticalMore In-Store Services

Services

Target Circle™Target Circle™ CardTarget Circle 360™Target AppRegistrySame Day DeliveryOrder PickupDrive UpFree 2-Day ShippingShipping & DeliveryMore Services
PinterestFacebookInstagramXYoutubeTiktokTermsCA Supply ChainPrivacy PolicyCA Privacy RightsYour Privacy ChoicesInterest Based AdsHealth Privacy Policy