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Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 2 of 4Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 3 of 4Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 4 of 4
Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty - 1 of 4

Milk Makeup Travel Size Hydro Grip Hydrating Makeup Primer with Hyaluronic Acid + Niacinamide - 0.67 fl oz - Ulta Beauty

$20.00

In Stock

Eligible for registries and wish lists

At a glance

About this item

Highlights

  • First-of-its-kind grippy gel primer
  • Clinically proven to grip makeup up to 12 hours
  • Hydrates skin for a dewy finish
  • Prevents makeup from fading and patchiness
  • Helps makeup go on smooth and last all day
  • Goes on clear, so it works for all skin types + skin tones
  • Formulated with 7 skincare superstars
  • Non-comedogenic, so it won't clog pores
  • Silicone-free, so there's no heavy or greasy feel
  • 96% natural

Description

Milk Makeup's 13x award-winning Hydro Grip Primer is a 12-hour gel makeup primer that hydrates with hyaluronic acid and niacinamide for a dewy finish.

Key Ingredients

Blue agave extract grips makeup up to 12 hours to prevent melting, fading, and caking
Hyaluronic acid and niacinamide (vitamin B3) boost hydration to visibly smooth uneven texture
Aloe water + hemp seed extract provide an additional boost of hydration to lock in moisture

Formulated Without

Parabens
Silicone
Oil
Fragrance
Gluten
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Translucent
Product Form: Gel
Skin Tone: All Skin Tones
Beauty Purpose: Priming
Recommended Skin Type: Combination, Very Dry, Oily, Normal, Dry, Mature
Net weight: 10 Milliliters
TCIN: 94671266
UPC: 814333024981
Item Number (DPCI): 342-02-6969
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.

Ingredients:

aloe barbadensis leaf water, water/aqua/eau, glycerin, alcohol denat ., peg-150 distearate, polyglyceryl-10 eicosanedioate/tetradecanedioate, diglycerin, cannabis sativa (hemp) seed extract, opuntia ficus-indica flower extract, prunus avium (sweet cherry) flower extract, agave tequilana leaf extract, sodium hyaluronate, niacinamide, sorbitol, pullulan, inositol, betaine, carbomer, maltose, xylitol, sodium hydroxide, pvp, propylene glycol, panthenol, vegetable amino acids, sodium phytate, citric acid, alcohol, benzoic acid, sodium benzoate, dehydroacetic acid, benzyl alcohol, potassium sorbate, phenoxyethanol' '

Shipping details

Estimated ship dimensions: 1.06 inches length x 1.06 inches width x 3.22 inches height
Estimated ship weight: 0.33 ounces

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This primer has garnered mixed feedback from guests, with many praising its ability to extend makeup wear and provide a hydrating feel. Guests appreciate its blurring effect and smooth application, making it a staple in their makeup routine. However, some have experienced issues with scent and makeup separation. Overall, it seems to work well for those with oily skin, while others with sensitive skin may need to be cautious.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.7 out of 5 stars with 305 reviews
    66% would recommend
    3 recommendations
    5 out of 5 stars
    Thumbs up graphic, would recommend
    9 January, 2026
    • Skin concern: Aging, Dark circles
    • Skin type: Combination
    • Hair color: Brunette
    • Eye color: Hazel
    • Skin tone: Light

    Makeup stays in place exceptionally

    I bought this primer mostly for my under eye area as that is my biggest insecurity. I have been using my typical hyaluronic acid all the things, then I apply aquaphor overnight and then immediately after shower I put a small dab of this primer under my eyes, wait and then go in with color corrector and concealer. I think the primer is great, but it’s especially beneficial with the peach color corrector. (Also, I say that the makeup stays in place exceptionally because with the primer my makeup looks the same all day and I haven’t noticed creasing or dryness as a result 🙏)
    Kristin
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    BEST PRIMER EVER

    Super hydrating, honestly made my makeup last SO much longer without melting off or smudging. 10/10
    Kaitlin
    Did you find this review helpful?
    4 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    i love this

    I really love this product. It's so so so hydrating and i really love this brand. This product leave my skin so soft and the texture of it is beautiful. I recommend it to every people that want a very nice product. STOP BUY OTHER BRAND, BUY MILK COSMETICS! ❤️❤️❤️
    G. L.
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    Love this stuff

    This primer really helped my makeup stay in place, I don't usually use primer that often but this stuff makes it easy to use and is lightweight!! Also helps my skin look glowy
    Minna
    Did you find this review helpful?
    4 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    Loved it

    It's so lightweight and makes make up look so good on the skin and last longer
    Ana
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    Love!!

    I love this primer!! It keeps my makeup in tact and in place all day long. Its gentle formula is great for long wears without irritation. Definitely recommend!
    Xtina
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    BEST PRIMER EVER

    I am so grateful to have tried this primer because I will never use another one again! Seriously- just get it. You won't regret using the Milk Makeup Hydro Grip Primer. Will be buying again and again!! 🤍
    Mckenna
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy it again and again

    I'd say this is why they came up with the term "holy grail" !! My skin takes a beating as a new mom and this keeps me looking decent.
    Theresa
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    lasts forever!!

    i love this! def recommend!
    Josephine
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    LOVE THIS PRIMER

    I love the Milk Makeup Hydro Grip Primer! It's super hydrating and actually grips my makeup so everything stays in place all day. My foundation goes on smoother and doesn't separate or slide especially amazing for long days.
    Jordis
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    SO SO GOOF

    Helps my makeup stay on for so long
    Emmy
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy thing again Ana again

    Love this for my dry skin
    Alzorra
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    best primer ever

    this primer is hands down my favorite, i cant express this enough!!
    cram
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    I absolutely love this product

    I would repurchase this again and again. It works with all skin types!
    Brooklyn
    Did you find this review helpful?
    5 out of 5 stars
    8 January, 2026
    originally posted on http://www.ulta.com
    Image

    Primer

    Will help your makeup stay on longer! I absolutely love this primer!
    Cheychey
    Did you find this review helpful?
    4 out of 5 stars
    7 January, 2026
    originally posted on http://www.ulta.com
    Image

    Grippy

    This stuff works! Just make sure you test to see whic products will apply nicely to it!
    Vkk
    Did you find this review helpful?
    4 out of 5 stars
    7 January, 2026
    originally posted on http://www.ulta.com
    Image

    Definitely a good primer!!

    It definitely does it gets job. It's grips your makeup and makes it last longing.
    Dana
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on http://www.ulta.com
    Image

    Must Have

    Ive tried most primers and when i say this primer is perfect for that flawless finish when done with my makeup.
    Crose
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on http://www.ulta.com
    Image

    I would buy this product again

    Product made my face feel so hydrated while wearing makeup.
    Nikeaira
    Did you find this review helpful?
    5 out of 5 stars
    7 January, 2026
    originally posted on http://www.ulta.com
    Image

    I would purchase a million times over

    Best primer in the game by far. My makeup stays on for hours!
    paige
    Did you find this review helpful?

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