Sponsored
e.l.f. Power Grip Primer + 4% Niacinamide - 0.811 fl oz
$11.00
In Stock
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At a glance
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About this item
Highlights
- Gel primer formula grips makeup for long-lasting wear
- Infused with 4% niacinamide to help even out skin tone and brighten the look of dullness
- Gives skin a dewy, glowing finish
- Translucent-finish primer works on all skin tones
- 100% vegan, cruelty-free, and Leaping Bunny Certified
Description
The future of your skin is looking bright. e.l.f. Cosmetics’ Power Grip Primer + 4% Niacinamide gives you a glowing, even complexion while gripping your makeup. This gel-based face primer has the power to prep and prime your face for the perfect makeup application while smoothing skin and brightening the look of dullness. The formula goes on clear, making it the ideal makeup application base for all skin tones.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Why you’ll love it:
• Gel primer formula grips makeup for long-lasting wear
• Infused with 4% niacinamide to help even out skin tone and brighten
• Gives skin a dewy, glowing finish
• Translucent-finish primer works on all skin tones
Key Ingredients:
• Niacinamide (4%): Evens out skin tone and brightens the look of dullness
Great for: Oily, Normal, Dry, and Combination Skin Types
All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban, and hydroquinone.
Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
This product is made in a Fair-Trade Certified factory.
Suggested Age: 10 Years and Up
Health Facts: Noncomedogenic, Vegan
Color Finish: Natural
Color Palette: Translucent
Product Form: Cream
Skin Tone: All Skin Tones
Sustainability Claims: Cruelty-Free
Beauty Purpose: Priming
Recommended Skin Type: Normal
Net weight: .81 fl oz (US)
Features: Blendable
TCIN: 86754560
UPC: 609332815179
Item Number (DPCI): 052-16-9260
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), butylene glycol, glycerin, niacinamide, peg-150 distearate, polysorbate 80, tocopherol, hylocereus undatus fruit extract, sodium hyaluronate, peg-240/hdi copolymer bis-decyltetradeceth-20 ether, potassium laurate, 1.2-hexanediol, hydroxyacetophenone, disodium edta, pentylene glycol, phenoxyethanol, ethylhexylglycerin, caprylyl glycol [+/-]: red 40 (ci 16035), yellow 5 (ci 19140).
Shipping details
Estimated ship dimensions: 1.14 inches length x 1.52 inches width x 5.72 inches height
Estimated ship weight: 0.1 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this primer suitable for sensitive skin?
submitted by tinemorgan - 11 months ago
A: Ingredients are safe but individual results may vary. For especially sensitive skin we always suggest a patch test.
submitted bythe elfcareteam - 11 months agoA: This primer is great for all skin types but is not specifically for sensitive skin. If you have sensitivities, we always suggest a patch test.
submitted bythe elfcareteam - 11 months agoA: Hey, Great question! The e.l.f. Power Grip primer + 4% Niacinamide is suitable for Oily, Normal, Dry, and Combination Skin Types. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 11 months agoBrand expert
Q: Is this safe to use on eyelids for eye makeup?
submitted by Polly - 10 months ago
A: Probably not in May get in your eyes
submitted byFroggie bestie - 7 months agoA: Hey Polly, Great question! We recommend to prep with the e.l.f. Lock It Down Eyeshadow Primer on the eye lid area. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 10 months agoBrand expert
Q: Is this primer fragrance free?
submitted by Heather - 23 days ago
A: Hey Heather, Great question! Yes, the e.l.f. Power Grip Primer is fragrance free. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page. https://www.target.com/c/beauty/-/N-55r1x
submitted byTarget Beauty Consulting - 22 days agoBrand expert
Q: Does this product contain any harmful ingredients?
submitted by AI Shopping Assistant - 3 months ago
A: No, it is free from phthalates, parabens, and other harmful chemicals.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What skin types is this primer suitable for?
submitted by AI Shopping Assistant - 3 months ago
A: This primer is suitable for oily, normal, dry, and combination skin types.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this primer suitable for all skin tones?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, the translucent-finish primer works well on all skin tones.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What finish does this primer provide to the skin?
submitted by AI Shopping Assistant - 3 months ago
A: It gives the skin a dewy, glowing finish with a translucent appearance.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What is the main purpose of this primer?
submitted by AI Shopping Assistant - 3 months ago
A: The primer is designed to grip makeup for long-lasting wear while smoothing and brightening the skin.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: hello, is this a silicone based primer? I really need to know so I can match it with my concealer.
submitted by makeuplover - 7 months ago
A: Great question! No, the e.l.f. Power Grip Primer + 4% Niacinamide is not a silicone-based primer, it is a water-based primer. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
Q: Should I use primer first before putting on makeup???????
submitted by Froggie bestie - 7 months ago
A: Hey, Great question! Applying a primer before your makeup not only enhances the overall look but also helps it last longer. Don't skip this essential step! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 7 months agoBrand expert
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$7.00
Buy 3, get 1 free on select beauty minis
4.7 out of 5 stars with 5655 ratings
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Guests are saying
This primer is highly praised for its ability to provide lasting hydration and a natural glow, making it a favorite among guests with various skin types. Its quick-drying formula allows for easy makeup application, while the sticky texture ensures makeup stays in place for hours. The added benefit of niacinamide helps improve skin texture over time, making it a versatile choice for those seeking both skincare and makeup benefits. However, some guests noted concerns about its stickiness and potential for breakouts.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.7 out of 5 stars with 5531 reviews
easy to apply: 4.39 out of 5
easy to remove: 4.42 out of 5
long lasting: 4.26 out of 5
quality: 4.11 out of 5
value: 4.25 out of 5
72% would recommend
129 recommendations
5 out of 5 stars
23 December, 2025Verified purchase
- Skin type: Normal
(no review title)
Good product
4 out of 5 stars
21 December, 2025
originally posted on elfcosmetics.com
Greatt product!!
Swapped my primer and actually love this one as well, either one are great for cheap primers
5 out of 5 stars
19 December, 2025Verified purchase
- Skin tone: Medium
- Eye color: Black
- Hair color: Black
- Skin concern: Uneven skin tone, Dark circles, Sun damage, Sensitivity
- Skin type: Combination
(no review title)
Love this product! Hold my make up stay longer and it’s not irritating my skin. I recommend this product.
5 out of 5 stars
17 December, 2025
originally posted on elfcosmetics.com
Best primer
Decided to switch it up and try this primer and I am so happy I did this stuff is amazing
5 out of 5 stars
15 December, 2025
originally posted on elfcosmetics.com
Smooth Grip with Skin-Loving Care
Power Grip Primer + 4% Niacinamide grips makeup all day while smoothing texture and helping control oil. It feels lightweight, boosts skin clarity over time, and creates a flawless, long-lasting base.
5 out of 5 stars
15 December, 2025
originally posted on elfcosmetics.com
Great
My fav primer it’s so sticky and makes ur makeup grip to ur face
5 out of 5 stars
14 December, 2025
originally posted on elfcosmetics.com
Yes more
This is the best forming the go. Just the perfect amount of color
5 out of 5 stars
13 December, 2025
originally posted on elfcosmetics.com
My favorite Primer
This is my favorite primer. It better then higher end primers which is amazing price wise. It makes my makeup last longer.
5 out of 5 stars
13 December, 2025
originally posted on elfcosmetics.com
Amazing primer!!
Elf brand primers are my go to everytime and I have several!
4 out of 5 stars
11 December, 2025
originally posted on elfcosmetics.com
Great primer
I have oily skin and works great. Order frequently.
5 out of 5 stars
10 December, 2025
originally posted on elfcosmetics.com
Great primer
I have used both primers and they are both good. This one has the added bonus of Niacinamide which is good for my skin.
3 out of 5 stars
Thumbs up graphic, would recommend
7 December, 2025Verified purchase
- Skin type: Oily
Not for oily skin!
This does not work well with oily skin. If you have oily skin, look elsewhere. It’s very thick and made me super shiny, so that mixed with my oily skin and my makeup kind of just melted off all day. I gave this a 3 because although it didn’t work for me and wouldn’t work for people with oily skin, it would be great for someone with dry or combo skin! It’s also pretty good quality for the price if your skin is right for it.
4 out of 5 stars
1 December, 2025
originally posted on elfcosmetics.com
elf power grip primer pink
rlly cute packaging,does the job but i js prefer the blue one
5 out of 5 stars
30 November, 2025
originally posted on elfcosmetics.com
Great
Received a mini of this as a gift, so far so good, no complaints.
5 out of 5 stars
30 November, 2025
originally posted on elfcosmetics.com
Primer
Love this primer it’s amazing and love the gripping effect
4 out of 5 stars
29 November, 2025
originally posted on elfcosmetics.com
Primer
This product is good for making your makeup last longer and doesn’t leave me breaking out! :)
5 out of 5 stars
28 November, 2025
originally posted on elfcosmetics.com
Love
This works perfectly for my skin and my makeup didn’t move an inch. Will forever be my go to
5 out of 5 stars
26 November, 2025
originally posted on elfcosmetics.com
Longwear!
This primer works extremely well on my skin, it lasts long, doesn’t break me out, and does the job! It’s great for day to day wear :)
5 out of 5 stars
25 November, 2025
originally posted on elfcosmetics.com
Love this
Perfect primer! This is now my second purchase. Smooths my skin and evens the skin tone. Really like this one!!
4 out of 5 stars
25 November, 2025
originally posted on elfcosmetics.com
Great primer
Is sticky to put on, but dries fine and doesn’t feel too heavy. Works well