Sponsored
Milani Keep It Full Maxxx Balmshell Lip Plumping Balm - 0.15 fl oz
$10.99
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At a glance
Sponsored
About this item
Highlights
- Ultra-nourishing formula for a perfectly plump pout
- Lip MAXXXimizing oversized doe-foot applicator
- Intense cooling and tingling sensation
- Instant pout, maximum hydration
- Colorless formula with a soft shine finish
- 100% cruelty-free
Description
Forget the fillers. Intense pout maximization meets serious hydration in this next-level plumping formula. This high-comfort, cushiony balm is loaded with cooling and tingling lip-loving ingredients that instantly give you full, pillowy lips. Moisture rich mango butter, Vitamin E & a blend of oils nourishes while Hyaluronic Filling Spheres and plumping peptides work to deliver an amplified pout with a soft shine finish. The signature oversized doe-foot applicator applies the perfect amount of formula to achieve naturally plump looking lips in just one swipe.
Suggested Age: 13 Years and Up
Color Palette: Light Tones
Product Form: Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Brightening, Moisturizing
Recommended Skin Type: Normal, Oily, Mature, Combination, Dry
Net weight: .15 fl oz (US)
TCIN: 87261485
UPC: 717489424165
Item Number (DPCI): 052-00-0168
Origin: Made in the USA and Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
hydrogenated poly(c6-14 olefin), ethylene/propylene/styrene copolymer, pentaerythrityl tetraisostearate, persea gratissima (avocado) oil, menthone glycerin acetal, simmondsia chinensis (jojoba) seed oil, ethylhexyl palmitate, palmitoyl tripeptide-38, camellia japonica seed oil, tocopheryl acetate, capsicum frutescens resin, palmitoyl tripeptide-1, sodium hyaluronate, helianthus annuus (sunflower) seed oil, portulaca pilosa extract,,cetearyl ethylhexanoate, tribehenin, sorbitan isostearate, lactic acid, collagen, mangifera indica (mango) seed butter, flavor/aroma, linalool, limonene, sucrose cocoate, alcohol, water/aqua /eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, butylene/ethylene/styrene copolymer, glyceryl oleate, silica dimethyl silylate, butylene glycol, caprylyl glycol, hexylene glycol, phenoxyethanol, barium sulfate, rosin/ colophonium/colophane, red 7 lake (ci 15850)
Shipping details
Estimated ship dimensions: 4.7 inches length x 0.7 inches width x 0.6 inches height
Estimated ship weight: 0.0882 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.3 out of 5 stars with 342 reviews
3 out of 5 stars
25 December, 2025
originally posted on Milani
Sparkles and Shines
[This review was collected as part of a promotion.] Very shiny gloss, good to put over lipstick but not enough color on its own
4 out of 5 stars
12 December, 2025
originally posted on Milani
Cute
Beautiful colors. Does sting a bit as expected haha. Wish it had a bit more of an effect though.
5 out of 5 stars
23 November, 2025
originally posted on Milani
Love it
[This review was collected as part of a promotion.] I shouldn’t even to rate it I love this product. You will too.
5 out of 5 stars
13 November, 2025
originally posted on Milani
Lip plumping balm
[This review was collected as part of a promotion.] This makes my lip burn but I still like it and wear it.
5 out of 5 stars
26 September, 2025
originally posted on Milani
Get it NOWWWW!!!!
I love this brand. I love how it makes your lips soft and moisturized.
1 out of 5 stars
6 September, 2025
originally posted on Milani
Doesn’t work
I felt a soft tingle but unfortunately no plumping effect.
1 out of 5 stars
5 September, 2025
originally posted on Milani
Burnt to a crisp
I am traumatized from this product, my lips are my favorite part of my body, I feel Like when I use A product that I’m a buildborad for the company but this product has causes me harm after one use
5 out of 5 stars
29 August, 2025
originally posted on Milani
Not sticky and very pretty!
[This review was collected as part of a promotion.] The color I received was much darker but still really pretty. Very soft on lips but minimal plump effect
5 out of 5 stars
19 August, 2025
originally posted on Milani
Sparkle and Shine
Love it! Wear it daily & it’s not sticky and does a lot of tingling.
5 out of 5 stars
15 August, 2025
originally posted on influenster.com
You’re in Luck
[This review was collected as part of a promotion.] The cutest, and most vibrant lip gloss on the market. Leaving you looking like the baddie you are with plumped lips galore. It’s aroma will leave you and maybe another wanting more. It’s sleek packaging accesorizes any night out, all while using the healthiest and most effective ingredients for you.
4 out of 5 stars
13 August, 2025
originally posted on influenster.com
Plump, tasty, and smooth
[This review was collected as part of a promotion.] While I like the flavor and texture of this li balm, it doesn’t last a long time. I had to reapply after an hour. I will say that the tingling sensation is not as bad as other products I have used. It goes on smooth.
4 out of 5 stars
11 August, 2025
originally posted on influenster.com
Good product
[This review was collected as part of a promotion.] Such a good product only drawback Is it plumping so it does burn a little but it is very effective and looks very good. The packaging is also super cute!
4 out of 5 stars
31 July, 2025
originally posted on influenster.com
Good News and Bad News
[This review was collected as part of a promotion.] This is a nice balm. It has staying power since it’s a bit thicker than a gloss. The good news is that the shade (luminoso) is lovely and there is definitely a noticeable difference in the volume of my lips when I use this. The bad news? It hurts! But my mom always told me “beauty is pain.”
3 out of 5 stars
30 July, 2025
originally posted on Milani
Nice but bottle not full
It doesn’t last long. I bought it last sat nd today wed, I cn see in through the bottle
4 out of 5 stars
28 July, 2025
originally posted on influenster.com
Nice
[This review was collected as part of a promotion.] I wouldn’t exactly say that it’s plumping much. But it does have the tingle on the lips when you use it. And looks great when applied. Great colour as well.
5 out of 5 stars
27 July, 2025
originally posted on influenster.com
Beautiful color
[This review was collected as part of a promotion.] Beautiful color but I don’t think it gives my lips the plumping effect. It has a good lasting effect, and helps to keep my lips moisturized but not plumped.
3 out of 5 stars
25 July, 2025
originally posted on influenster.com
Stings but no plump
[This review was collected as part of a promotion.] I was hoping for plumper lips but all I got was a burning sensation with absolutely no visible difference. The formula stings more than it plumps. The upside to this is that it is beautiful on the lips.
3 out of 5 stars
25 July, 2025
originally posted on influenster.com
Not the best
[This review was collected as part of a promotion.] It is a very wierd shade for brown skin tones. It does not look good and is not very plumping to be honest. I would not recommend for darker skin tones
5 out of 5 stars
25 July, 2025
originally posted on influenster.com
Plumping
[This review was collected as part of a promotion.] I received this product in exchange for my honest review. This lip gloss is everything. When I say plumping I mean plumping, it gives that tingly sensation on your lips so you know it’s working. It goes on smooth and is not sticky. The color is gorgeous and perfect for everyday wear. It’s the perfect size, I hate buying small lip glosses that run out fast. I would definitely be purchasing this lip gloss in other colors.
5 out of 5 stars
25 July, 2025
originally posted on influenster.com
Very plumping
[This review was collected as part of a promotion.] Milani Cosmetics' Keep It Full Maxxx Balmshell Lip Plumping Balm was a pleasant surprise! It definitely plumped the lips and gave me a juicier pout. I can't say much about the scent because my nose is plugged at the moment with a cold, but I am very happy with the results. I found it didn't hurt as much as previous lip plumpers, so that's a plus, however ymmv!