Sponsored
MCoBeauty Hydrate & Glow Ultra-Dew Serum - 1.35fl oz
$11.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 3-in-1 formula
- Adds a glow to your skin
- Leaves a fresh watermelon scent
- Hydrates, smooths, and brightens
Description
MCoBeauty HYDRATE & GLOW ULTRA-DEW SERUM is a gel-serum formula to infuse your skincare and makeup routine with added dewiness and luminosity. It's made without shimmer or mica pigments - just skin-loving ingredients to help prompt a plump, hydrated, and glowing complexion. This multi-use formula works as an all-in-one serum, primer, and highlighter and includes Niacinamide, Hyaluronic Acid, and Watermelon Extract.
Scent: Watermelon
Health Facts: Vegan
Product Form: Gel, Liquid
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Skin Texture Improvement, Nourishing, Hydrating, Plumping
Recommended Skin Type: Dry, Normal
Net weight: 1.35 fl oz (US)
Features: Moisturizing
TCIN: 92704802
UPC: 9331880031428
Item Number (DPCI): 052-21-4265
Origin: Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua), propylene glycol, glycereth-26, glycerin, butylene glycol, cetyl ethylhexanoate, niacinamide, 1,2-hexanediol, caprylyl glycol, tromethamine, polyglyceryl-3 methylglucose distearate, carbomer, ethylhexylglycerin, sodium hyaluronate, acrylates/c10-30 alkyl acrylate crosspolymer, xanthan gum, parfum (fragrance), moringa oleifera seed oil, limonene, citrullus lanatus (watermelon) fruit extract (citrullus lanatus fruit extract), linalool, red no. 40 (ci 16035).' '
Allergens & Warnings:
External Use Only. We suggest patch testing first. Stop using if irritation occurs. If contact with eyes, rinse with water.Shipping details
Estimated ship dimensions: 2.17 inches length x 2.56 inches width x 5.3 inches height
Estimated ship weight: 0.386 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What are the key ingredients in this serum?
submitted by AI Shopping Assistant - 15 days ago
A: The serum contains Niacinamide, Hyaluronic Acid, and Watermelon Extract for hydration and glow.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: Is this serum suitable for all skin types?
submitted by AI Shopping Assistant - 15 days ago
A: Yes, the formula is designed to be gentle and effective for various skin types.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: Can this serum be used as a primer?
submitted by AI Shopping Assistant - 15 days ago
A: Yes, it works as an all-in-one serum, primer, and highlighter.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: How does this serum benefit the skin?
submitted by AI Shopping Assistant - 15 days ago
A: It hydrates, smooths, and brightens the skin for a plump, glowing complexion.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: What scent does the serum have?
submitted by AI Shopping Assistant - 15 days ago
A: The serum has a fresh watermelon scent that enhances the application experience.
submitted byAI Shopping Assistant - 15 days agoAi generated
Q: What is the % niacinamide in MCo watermelon drops?
submitted by Deb - 9 months ago
A: Our Hydrate & Glow Ultra-Dew Serum maintains a Niacinamide concentration that is effective for most in improving skin tone, reducing redness, and strengthening the skin barrier with minimal risk of irritation.
submitted byMCoBeauty US - 7 months agoBrand expert
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Guests are saying
This serum is a favorite among guests for its refreshing watermelon scent and ability to provide a dewy glow. Many appreciate its hydrating properties, making it an excellent base for makeup or a standalone product for a natural look. The formula is lightweight and absorbs quickly, leaving skin feeling soft and plump. While some guests noted a slight stickiness, the overall experience is positive, with many eager to repurchase.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 165 reviews
easy to apply: 4.46 out of 5
easy to remove: 4.25 out of 5
long lasting: 4.17 out of 5
quality: 4.25 out of 5
value: 4.17 out of 5
75% would recommend
12 recommendations
5 out of 5 stars
9 December, 2025
originally posted on us.mcobeauty.com
Glow be beautiful
Beautiful addition to any skincare routine. Smells great. Moisturizing but not oily.
5 out of 5 stars
8 December, 2025
originally posted on us.mcobeauty.com
Thick and lightly scented
Loved the thickness and watermelon scent. It made my skin feel hydrated.
5 out of 5 stars
8 December, 2025
originally posted on us.mcobeauty.com
You could see yourself in the GLOW on my face :-)
My face is LOVING this! My skin is GLOWING and that is not a play on words! It gives such a beautiful shine to my skin.
5 out of 5 stars
4 December, 2025
originally posted on us.mcobeauty.com
Obsessed
Are you kidding me? I’m obsessed. I can to get enough.
5 out of 5 stars
4 December, 2025
originally posted on us.mcobeauty.com
such a good dupe!
this is such a good little hydrating serum / primer. i have dry skin and i reached for this every single day to keep it feeling nourished and looking dewy.
4 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025Verified purchase
(no review title)
I would rate this 5 stars for the consistency and 2 stars for the smell. The consistency is like 80-90% similar to the Glow dew drops that it's obviously trying to emulate, only slightly more watery. The smell is somewhat of a rose chemical smell while the Glow has a subtle yummy watermelon scent. While the scent of the product is terrible, it may be worth trying to overlook considering how similar the consistency is at a fraction of the price.
5 out of 5 stars
3 December, 2025
originally posted on us.mcobeauty.com
Luxe for less
This serum is soo hydrating and soothing to the skin. The smell is delish but not overpowering which i prefer in my skincare.
5 out of 5 stars
3 December, 2025
originally posted on mcobeauty.com
recommend
leaves skin feeling hydrated, great to put under makeup
5 out of 5 stars
2 December, 2025
originally posted on mcobeauty.com
amazing
looks, feels and smells amazing! absolutely love on its own and under make up
4 out of 5 stars
1 December, 2025
originally posted on mcobeauty.com
Great
Doesn't feel heavy. Does appear dewy as advertised. It also went well under my makeup. No need to use much for a good affect.
3 out of 5 stars
24 November, 2025
originally posted on mcobeauty.com
Ultra dew serum
Light weight, leaves your skin shiny, again smells like chemicals
5 out of 5 stars
Thumbs up graphic, would recommend
23 November, 2025Verified purchase
Perfect Dupe!
My daughter bought the Glow Recipe Serum and after a few weeks it was either lost or left behind. I grabbed this instead and I cannot see a difference in my daughter’s skin. I gave each a try just once or twice but the textures of the products were similar enough and the results on my skin were also.
5 out of 5 stars
Thumbs up graphic, would recommend
8 October, 2025Verified purchase
Love it
Goes on so smoothly and gives a nice glow.
5 out of 5 stars
16 August, 2025
originally posted on mcobeauty.com
These drops make my skin so glowy
The drops go on so nicely under makeup and lay a good base for foundation. They give me a nice dewy look.
5 out of 5 stars
Thumbs up graphic, would recommend
14 August, 2025
Better than elf thirst burst
This is a GREAT alternative to the Elf thirst burst drops, if you too are looking to switch away from that brand. The texture is similar - a gel serum - and it’s seriously just as hydrating and glass-skin producing. It’s also cheaper than elf. Go forth and glow!
5 out of 5 stars
10 August, 2025
originally posted on us.mcobeauty.com
Love this!
Love this! It is so refreshing on the skin. It smells amazing. It leaves my skin so soft.
5 out of 5 stars
2 August, 2025
originally posted on us.mcobeauty.com
Great
Love the smell. Feels great on my skin! Little goes a long ways
5 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Sweet serum
I love the sweet but light smell. It's not heavy so perfect for summer.
5 out of 5 stars
16 July, 2025
originally posted on mcobeauty.com
Hydrate and Glow Ultra Dew Serum is fabulous
Does exactly what it's supposed to. Feels lovely on the skin.
4 out of 5 stars
7 July, 2025
originally posted on mcobeauty.com
Alright
I have pale, acne-prone, sensitive skin. This did not irritate my skin, but it did dry down sticky. I did not like to use this before bed, or else my hair/pillow would stick. I can't compare this to it's "dupe" but I think the formula is good albeit underwhelming. Left a subtle glow and was easy to apply. The packaging is really nice. Just wish it wasn't so sticky so I could test it for longer.