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Maybelline Full 'N Soft Waterproof Mascara - 0.28 fl oz
$8.99
Color301 Very Black
In Stock
Eligible for registries and wish lists
At a glance
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About this item
Highlights
- Advanced thickening formula is enriched with Vitamin E to soften and nourish lashes
- Helps to prevent lash loss
- Washable formula
- Features Quick Dissolve System that allows for quick and easy mascara removal leaving silky-soft lashes
Description
Get full, thick silky-soft lashes with Maybelline New York’s Full ‘N Soft Washable Mascara! Enriched with Vitamin E, the advanced thickening formula creates full and healthy-looking lashes that are silky-soft. With its Quick Dissolve System, the thickening and washable mascara can be quickly and easily removed to help prevent lash loss. The nourishing and hypoallergenic mascara is ophthalmologist tested and suitable for contact lens wearers.
Step 1: Sweep the brush from root to tip of lashes. Step 2: Do not let mascara dry in between coats. Step 3: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1: Sweep the brush from root to tip of lashes. Step 2: Do not let mascara dry in between coats. Step 3: Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
Warning: To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: 10 Years and Up
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Thickening
Net weight: .28 fl oz (US)
Features: Vitamin-Infused, Long Lasting, Washable, Ophthalmologist Tested
TCIN: 14546203
UPC: 041554699159
Item Number (DPCI): 052-07-1556
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water, cera alba/beeswax, cyclopentasiloxane, glyceryl stearate, ppg-17/ipdi/dmpa copolymer, carnauba/carnuba wax, paraffin, nylon-12, polyethylene, butylene glycol, polymethyl methacrylate, stearic acid, vp/eicosene copolymer, triethanolamine, palmitic acid, pvp, silica, synthetic wax, panthenol, dimethiconol, hydrolyzed corn starch, isoceteth-20, hydroxyethylcellulose, diazolidinyl urea, methylparaben, disodium edta, simethicone, octylacrylamide/acrylates/butylaminoethyl methacrylate copolymer, tocopheryl acetate, bht, lecithin, isopropyl titanium triisostearate, butylparaben, disodium cocoamphodiacetate, 2-oleamido-1,3-octadecanediol, propylparaben, [+/- may contain: ci 77492, ci 77499, ci 77491/iron oxides, ci 77007/ultramarines, mica, ci 77891/titanium dioxide, ci 75470/carmine, ci 77288/chromium oxide greens, ci 77289/chromium hydroxide green, ci 77510/ferric ferrocyanide], f.i.l. d10575/2' '
Shipping details
Estimated ship dimensions: 0.76 inches length x 2.7 inches width x 5.56 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has been a long-time favorite for many guests, praised for its lightweight feel, natural look, and ability to avoid clumping and flaking. However, recent changes to the formula have led to concerns about dryness, unpleasant odors, and a decline in performance. Despite these issues, the brush design and ease of application continue to receive positive feedback. Guests express a strong desire for the return of the original formula and specific color options.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1194 reviews
easy to apply: 4.25 out of 5
easy to remove: 4.02 out of 5
long lasting: 3.98 out of 5
quality: 3.88 out of 5
value: 3.89 out of 5
67% would recommend
147 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
Waterproof without feeling stiff
Stays soft and doesnt run plus reasonably priced. Stays flexible and comes off easily with Garnier (blue cap) micellular water.
5 out of 5 stars
Thumbs up graphic, would recommend
9 December, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Brunette
- Eye color: Black
perfect
I love this one, I have been using it for years. its good for your eyelashes and adds great volume.
1 out of 5 stars
9 December, 2025
originally posted on maybelline.com
Beyond disappointed with the reformulation !
I’ve been using this mascara for years and it has been the best brush and formula. They reformulated it and my latest tube has dried out, clumped, and performed so poorly on my lashes after only a week of use. I am SO disappointed!!!! I’d rather pay more for the original formula than have to go back to the drawing board of finding a new mascara! Must everything fall victim to shrinkflation and reforumlation!!? I won’t be repurchasing.
1 out of 5 stars
15 November, 2025
originally posted on maybelline.com
No longer a good product
I have been using this brand of Mascara for 45 + years and I have to say this Mascara is now terrible, It has declining several years now and I will no longer purchase it. Bye Maybelline.
5 out of 5 stars
12 November, 2025Verified purchase
(no review title)
I’ve been using this since they came out with it!
5 out of 5 stars
8 November, 2025
originally posted on maybelline.com
Please bring back the brown black
Please bring back the brown black!!! I am a redhead and this is my favorite mascara
5 out of 5 stars
9 October, 2025
originally posted on maybelline.com
Favorite!
This has always been my favorite! I’ve tried others but always return to this so now it’s the only one I will buy! BUT…. PLEASE PLEASE PLEASE Bring back waterproof brown!
5 out of 5 stars
9 October, 2025
originally posted on maybelline.com
Missing the waterproof brownish black color....
Please bring back the waterproof full 'n soft brownish black color!!! I have used this for years and the brownish black seems to no longer be available. The black is just too harsh for those of us with lighter colored hair and features. So disappointed that I will most likely have to go look for another style or brand of mascara to get the brownish black color. I really like the soft feel of the full 'n soft mascara. So bummed!!!
5 out of 5 stars
20 September, 2025
originally posted on maybelline.com
Bring it back!!!!!!!
Bring this back! The brush and the formula are perfect! Have never been able to find another mascara like it.
5 out of 5 stars
6 September, 2025
originally posted on maybelline.com
Beautiful mascara
Beautiful mascara. I have been using it for years. Gives a very soft look to my lashes.
1 out of 5 stars
Thumbs down graphic, would not recommend
28 August, 2025Verified purchase
Sticky
Makes my eyelashes stick together
1 reply from Maybelline Consumer Care team - 4 months ago
Hi there! We appreciate you taking the time to reach out about our Full N' Soft Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
5 out of 5 stars
27 August, 2025
originally posted on maybelline.com
Great mascara... so it was discontinued
It is so sad ( and difficult to understand why) this mascara has been discontinued. It was truly one of the best I've ever used. Im searching for a replacement now but so far I'm not impressed with what I have read.
4 out of 5 stars
27 August, 2025
originally posted on maybelline.com
One of the best mascaras
I've been using this Maybelline Full & Soft mascara for over 20 years, and it’s been a staple in my makeup routine. It always defined my lashes beautifully, makes them naturally long, never thick or clumpy, and left them feeling soft and natural. I regularly get compliments on my lashes, and I’ve always credited this mascara. The brush is one of the best out there, it’s easy to use and gives great control during application. That said, I’ve been a bit disappointed lately. The formula seems drier than it used to be, and it doesn’t apply as smoothly or last as long. I’m not sure if something changed, but it’s not quite the same product I’ve loved for so many years. I really hope Maybelline brings back the original formula or addresses this, because it’s been one of the best mascaras I’ve ever used. I really hope this is just a temporary issue, because I’d love to keep using this mascara for many more years to come.x
5 out of 5 stars
Thumbs up graphic, would recommend
21 August, 2025Verified purchase
Best!
Very natural finish, the only one I've use for years.
1 out of 5 stars
Thumbs down graphic, would not recommend
5 August, 2025Verified purchase
- Skin tone: Light
- Hair color: Blonde
- Skin concern: Uneven skin tone, Cellulite, Aging, Sensitivity
- Skin type: Dry
Lash loss!!!!
No matter what kind of make up remover whether it’s waterproof make up remover or oil takes this off, and when you do finally get it to budge you also lose a good amount of lashes.
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there, SJO! We appreciate you taking the time to reach out about our Full N' Soft Mascara. Consumer feedback is very important to us and allows us to improve all our products. We will be sure to pass all your feedback along to the appropriate team. We hope you will continue using more of our products soon with full satisfaction with the results!
1 out of 5 stars
Thumbs down graphic, would not recommend
26 July, 2025Verified purchase
- Skin type: Combination
- Skin tone: Light
Barely any mascara
I have used this mascara before and really liked. The tube I purchased recently seems like there is something wrong with it. Barely any mascara on the brush.
1 out of 5 stars
Thumbs down graphic, would not recommend
19 July, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Hair color: Black
- Eye color: Brown
Eyes burn after applying this
Caused eye irritation
5 out of 5 stars
16 July, 2025
originally posted on maybelline.com
The best mascara!
I’ve been using this for about 20 years and it is still the best! No matter what else I try, I always come back to full-n-soft. It doesn’t damage my eyelashes, and it makes them look natural, and feel natural. I hope they don’t discontinue it.
5 out of 5 stars
Thumbs up graphic, would recommend
19 June, 2025
Good stuff
Best mascara around!
4 out of 5 stars
Thumbs up graphic, would recommend
8 May, 2025Verified purchase
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Redness
- Hair color: Blonde
- Eye color: Hazel
Solid
Decent waterproof mascara that builds length but adds minimal thickness.