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Maybelline Define-A-Lash Lengthening Mascara - 801 Very Black - 0.22 fl oz
$8.99
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About this item
Highlights
- Zero-clumps, clean definition and sensuous length
- Shaped-to-the-lash flexible brush
- Washable formula
- Easy removal with soap and water
Description
The revolutionary wiper and brush deliver the perfect amount of formula to each lash for zero clumps. Ophthalmologist tested. Suitable for contact lens wearers.
Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Step 1. Apply mascara from your outer to inner lash. Step 2. Sweep brush slowly from root to tip. Step 3. Do not let mascara dry in between coats. Step 4. Easily remove mascara with Maybelline Expert Eyes 100% Oil-Free Eye Makeup Remover.
To safeguard purity, reserve this product for your personal use. Treat the applicator with the hygienic care you give your eyes. Never apply this product in a moving vehicle. Do not dilute with water, saliva, or any other substance. Cap tightly after use. If a change in odor or appearance occurs, discontinue use. Do not use this or any other cosmetic if your eye is injured, irritated, or infected. Consult a physician promptly.
Suggested Age: Adult Use Only
Color Palette: Dark Tones
Beauty Purpose: Volumizing, Lengthening
Net weight: .22 fl oz (US)
Features: Non-Clumping, Ophthalmologist Tested, Washable
TCIN: 12067411
UPC: 041554007503
Item Number (DPCI): 052-07-1502
Origin: Made in the USA or Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
aqua/water/eau, paraffin, cera alba/beeswax/cire dabeille, acacia senegal/acacia senegal gum, stearic acid, copernicia cerifera cera/carnauba wax/cire de carnauba, palmitic acid, triethanolamine, talc, ptfe, hydroxyethylcellulose, peg-40 stearate, aminomethyl propanediol, panthenol, methylparaben, rayon, sodium polymethacrylate, synthetic beeswax, propylparaben, myristic acid, phenyl trimethicone, hydroxypropyl chitosan, bht, 2-oleamido-1, 3-octadecanediol, simethicone, polyquartenium-10, acrylates/vp copolymer, silica. [+/- may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 75470/carmine, ci 77742/manganese violet, ci 77510/ferric ferrocyanide].
Shipping details
Estimated ship dimensions: 0.75 inches length x 2.67 inches width x 5.58 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This mascara has been a long-time favorite for many guests due to its ability to define, lengthen, and separate lashes without clumping or flaking. However, recent changes in the formula have led to complaints about clumping, a strong chemical smell, and eye irritation. Despite these issues, many guests still praise its performance and express a desire for the original formula to return.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.2 out of 5 stars with 462 reviews
easy to apply: 4.55 out of 5
easy to remove: 4.49 out of 5
long lasting: 4.21 out of 5
quality: 4.27 out of 5
value: 4.21 out of 5
70% would recommend
50 recommendations
5 out of 5 stars
Thumbs up graphic, would recommend
5 January, 2026
- Hair color: Brunette
- Skin tone: Light
- Eye color: Blue
Keep going back to it
Over the years, I have tried many different mascaras. I find myself always trying new ones thinking I’m going to find something better. But I always end up going back to this one. For me, this wand works the best. It’s easy to control and flexible. It’s easier for me to get every lash without getting any mascara on my skin…which is probably more my fault than the mascara, but still. I also find that this one flakes less than others. I don’t know why I even bother trying different mascara when I know this one works best for me. And that includes some prestige brands that are very high priced and this still works best for my lashes. I should mention that I’m not going for a super thick false eyelash look. I just want mine to look like they are actually there and to coat them nicely without it being all flakey and chunky and I seem to get those results with this mascara.
5 out of 5 stars
Thumbs up graphic, would recommend
24 December, 2025Verified purchase
(no review title)
This is my favorite mascara.
3 out of 5 stars
23 December, 2025
originally posted on maybelline.com
New Formula Clumps and Sticks
Posting in hopes Maybelline will reformulate. This has been my go-to for years as it defined my fine eyelashes without clumping. It seems like there has been a recent formula change because it does now clump on my lashes and sticks on them long after I thoroughly wash my face. I image that Maybelline reformulated to use healthier ingredients, but sadly the performance of the product has suffered.
1 out of 5 stars
5 November, 2025
originally posted on Maybelline.ca
Cost vs Quantity
The product quantity is so little that its not worth the cost compared to other brands. The colour tip you see is all you get for this product.
1 reply from BEC team - 2 months ago
We appreciate you sharing your feedback on our TattooStudio™ Tattoo Brow Up To 36HR Waterproof Brow Pencil. We are sorry to hear that it did not meet your expectations. We always welcome our customers feedback and suggestions, as they are a valuable tool to improve our services and products in any way that we can. Your comments have been shared with the appropriate department.
5 out of 5 stars
12 September, 2025
originally posted on Maybelline.ca
Will stay through anything
This mascara has lasted me through seizures and hospital stays without so much as a smudge. Never in my life have I seen a mascara that holds so well. Its anti-smudge, and will hold shape for hours all the while still looking like you just applied it 5 minutes ago. Would absolutely recommend and will continue using this product
5 out of 5 stars
15 August, 2025
originally posted on Maybelline.ca
Bring lash stiletto back!
Why are the reviews on this page mixed up with another mascara? Maybelline lash stiletto was the only mascara I used for YEARS and now I can't find it anywhere?! The brush is unlike any other on the market. Bring it back, please!
5 out of 5 stars
12 August, 2025
originally posted on maybelline.com
Gorgeous
I bought this on a whim, as someone who always goes for lengthening mascaras over volume. I was not expecting it to be this good. I get compliments every few days about how pretty my eyes look. It can also curl your lashes, especially if you use a primer beforehand. It can also make a nice cat or fox eye look. I will keep rebuying, my favorite!
5 out of 5 stars
28 July, 2025
originally posted on Maybelline.ca
Mascara
I live in bc Canada and can’t find this mascara anywhere. Used it for years it’s the best ever. Please tell me wear I can get it in Kelowna bc
5 out of 5 stars
18 July, 2025Verified purchase
- Skin type: Normal
- Skin tone: Light
- Hair color: Brunette
- Eye color: Brown
- Skin concern: Dark circles, Puffiness, Cellulite
the best
best mascara out there … be a gatekeeper w this one!!
3 out of 5 stars
Thumbs up graphic, would recommend
17 July, 2025Verified purchase
Favorite mascara
I wish the ingredients were better, but it is still my favorite mascara and has been for years.
1 reply from Maybelline Consumer Care team - 6 months ago
Hello Happy! Thank you for sharing your long-standing loyalty to our Define-A-Lash Lengthening Mascara! We are so pleased to hear that it has been your favorite for years and consistently delivers the results you love. We truly appreciate your honest feedback regarding the ingredients. We are always striving to innovate and provide the best possible products for our consumers.
1 out of 5 stars
10 July, 2025
originally posted on Maybelline.ca
Thumbs down
If I can give a zero I would, not precise, doesn’t stay sharp lon
1 reply from BEC team - 6 months ago
We are so sorry to hear that our Volum Express - The Colossal® Cat Eyes Washable Mascara did not give you the results you expected! This is never something we want to hear about one of our products and we will be passing this information along to the appropriate department. Consumer feedback is very important to us as it is the only way that we can improve, thank you so much for taking the time to reach out.
5 out of 5 stars
28 April, 2025
originally posted on Maybelline.ca
The best, longest lashes and no clumps
Lash stiletto is *chefs kiss* I don't know why some places stopped carrying this, it's literally the only drugstore mascara worth purchasingor
5 out of 5 stars
25 March, 2025
originally posted on Maybelline.ca
The BEST
Been using this for years, it's my go-to! I don't have super long eyelashes but this makes them nice and long and not clumpy at all. Also love how long and sand the brushes but that it has fibers instead of plastic bristles. Highly highly recommend
5 out of 5 stars
18 March, 2025
originally posted on Maybelline.ca
Creates sky high lashes!!
The only mascara I will ever use. I have used it for 15years and swear by it.
5 out of 5 stars
12 February, 2025
originally posted on Maybelline.ca
I really like this mascay
I have used this mascara for years and it’s amazing I have been unable to find it in the stores so I’m so excited to see it here.
5 out of 5 stars
9 February, 2025
originally posted on maybelline.com
Best mascara! Please don’t D/C !!
Been using this mascara for over 15 years! When I try different ones they are never like this one. Always smooth application with no clumps ! Lashes lengthened instantly.
5 out of 5 stars
27 January, 2025
originally posted on Maybelline.ca
Doesn't smudge!
This is my all time favorite mascara. Lasts all day and doesn't smudge.
5 out of 5 stars
21 January, 2025Verified purchase
- Hair color: Grey
- Skin concern: Sun damage, Aging
- Eye color: Blue
- Skin tone: Light
- Skin type: Normal
Good mascara
Lengthens and darkens without clumps. Easy to get a sleek, professional look without fuss.
5 out of 5 stars
13 January, 2025
originally posted on Maybelline.ca
Best brow product on the market
The only brow product to check all my boxes. Long wearing, easy to apply and gorgeous perfect brows ín a flash ! I pray this product is never discontinued as there is truly nothing else that works for me and this is a lifetime just have for me!
5 out of 5 stars
Thumbs up graphic, would recommend
19 November, 2024Verified purchase
- Skin tone: Light
- Skin type: Combination
- Skin concern: Aging, Dark circles, Uneven skin tone, Puffiness, Cellulite
- Hair color: Blonde
- Eye color: Blue
Love the mascara
I have been using this mascara for years and love the length it gives.