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Comfort Devotion Convertible Underwire Bra, Full Coverage - 2 of 4Comfort Devotion Convertible Underwire Bra, Full Coverage - 3 of 4Comfort Devotion Convertible Underwire Bra, Full Coverage - 4 of 4
Comfort Devotion Convertible Underwire Bra, Full Coverage - 1 of 4

Maidenform Comfort Devotion Convertible Underwire Bra, Full Coverage Black/Body Beige Lining 34B Women's

$23.99 reg $50.00
Sale save $26.01 (52% off)
size34b
colorblack/body beige lining

Out of Stock

Free & easy returns

Free & easy returns

Return this item by mail or in store within 30 days for a full refund.
Sold & shipped by Hanes
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Fit & style

  • SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin.
  • GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it.
  • UNDERWIRE SUPPORT - Underwire lends support.
  • PERFECT FIT - Adjustable straps for a custom fit.
  • WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross.
  • BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off.
  • COMFORT DEVOTION - Part of the Comfort Devotion collection.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.

About this item

Fit & style

  • SO SOFT - Luxe suede-like fabric feels incredibly soft against your skin.
  • GET THE LIFT - Full-coverage, lightly lined cups bring uplift where you need it.
  • UNDERWIRE SUPPORT - Underwire lends support.
  • PERFECT FIT - Adjustable straps for a custom fit.
  • WEAR IT TWO WAYS - Convertible straps let you wear it two different ways: traditional or crisscross.
  • BACK CLOSURE - Features classic hook-and-eye closure for easy on-and-off.
  • COMFORT DEVOTION - Part of the Comfort Devotion collection.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.
TWO WAYS TO WEAR IT Convertible straps allow you to wear this women’s underwire bra two ways, traditional or crisscross, for wardrobe versatility. Crafted from a suede-like nylon blend, this comfortable bra provides the underwire support you want. Lightly lined, full-coverage SmartZone® cups bring uplift just where you need it. Finished with adjustable straps for a worry-free fit you’re sure to love.

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Fabric Name: Flat
Garment Style: Back Hook and Loop Fastener
Garment Details: Adjustable Strap
Bra cup construction details: Full Coverage Cups
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1001297910
UPC: 014671055993
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 10 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Additional product information and recommendations

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Guests are saying

This bra has garnered positive feedback for its comfort, fit, and support, making it a favorite among guests. Many appreciate its full coverage and soft material, which provide a flattering shape. However, some guests have noted inconsistencies in sizing and fit across different colors and styles. Overall, it is a reliable choice for those seeking a comfortable everyday bra that looks great under various outfits.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 1723 reviews
    75% would recommend
    4 recommendations
    5 out of 5 stars
    21 May, 2026
    originally posted on Maidenform
    Image

    My new go-to bra

    After needing to change my bra size, I decided to try the Comfort Devotion as I had some very comfortable Maidenform bras in the past. These are now my favorite in terms of fit and comfort. I haven't used the racerback feature yet, but I like knowing that I have the option. So far they have worked nicely under every top. I used to be glad for the evening when I could take my bra off, but I find these so unintrusive that I could wear them to bed if I wanted to. I now own nearly all of the colors and I am hoping that they make more. I am 5'3" and I wear a 34D.
    Jen A from PA
    Did you find this review helpful?
    3 out of 5 stars
    17 May, 2026
    originally posted on One Hanes Place
    Image

    New Lace Back Runs Very Small

    I’ve bought this brea for years and absolutely love the fit and comfort, but they’ve change the style a bit. The band now runs small, so small I’ll need to order the next band size up.
    Just Jayne
    Did you find this review helpful?
    2 out of 5 stars
    6 May, 2026
    originally posted on Maidenform
    Image

    Not full coverage

    Not full coverage, still have hunk of flesh at tips spilling out
    CLFs
    Did you find this review helpful?
    5 out of 5 stars
    30 April, 2026
    originally posted on Maidenform
    Image

    Comfort devotion

    This bra is soft and comfy while still giving me the support I need.
    Kim S
    Did you find this review helpful?
    4 out of 5 stars
    27 April, 2026
    originally posted on Maidenform
    Image

    Love the fit but basically disposable

    I loved the fit but it broke the very first time I wore it. It’s very shabbily made.
    Cindi62
    Did you find this review helpful?
    5 out of 5 stars
    25 April, 2026
    originally posted on Maidenform
    Image

    Your Search is Over

    My most comfortable bra yet!
    KBMF
    Did you find this review helpful?
    5 out of 5 stars
    24 April, 2026
    originally posted on Maidenform
    Image

    Great Bra!

    Comfortable bra. Fits nice. Has nice lace on the cups and back of strap. Washes well without twisting the underwire. There’s a clip in the right side strap that I don’t use so I put it between the material holding the ring.
    Chrissy 66
    Did you find this review helpful?
    3 out of 5 stars
    6 April, 2026
    originally posted on Maidenform
    Image

    Old one was far better

    I have so many this bras , this lace ones I don’t care much.
    KLGreiner
    Did you find this review helpful?
    5 out of 5 stars
    1 April, 2026
    originally posted on Maidenform
    Image

    100% satisfied

    Great bra. Fit perfect very happy with my purchase.
    SaraM
    Did you find this review helpful?
    5 out of 5 stars
    31 March, 2026
    originally posted on Maidenform
    Image

    Great fit and great look!

    I love this bra. Being an “older” woman, I love the way it shapes my chest. And it is comfortable!
    Lady Jane
    Did you find this review helpful?
    4 out of 5 stars
    Thumbs up graphic, would recommend
    30 March, 2026Verified purchase

    (no review title)

    priced a little high for what it really is, it's called full coverage cause there is lace at the top. but it does conver any spillage
    Kohos
    Did you find this review helpful?
    3 out of 5 stars
    12 March, 2026
    originally posted on Maidenform
    Image

    Itchy

    Itchy
    Melindy
    Did you find this review helpful?
    5 out of 5 stars
    7 March, 2026
    originally posted on Maidenform
    Image

    T-shirt bra

    Excelent, but I use to buy different colors in the past and now is impossible to find nothing for 42 DD, I have been using this model for 10 years and now sometimes I can only find beige and black. Please we need you to start doing same model with another colors, pleaseeeeeeee
    Margabango
    Did you find this review helpful?
    5 out of 5 stars
    4 March, 2026
    originally posted on Maidenform
    Image

    Maidenform Bras

    Love the bras! I've been wearing them for years.
    Did you find this review helpful?
    5 out of 5 stars
    2 March, 2026
    originally posted on Maidenform
    Image

    Best bra

    I found my first one at macys and it fit so well, I decided to find the website and ordered 4 more. I always thought I’d never find a bra I like but these bras changed everything for me
    Simplymj
    Did you find this review helpful?
    5 out of 5 stars
    1 March, 2026
    originally posted on Maidenform
    Image

    ❤️

    Very comfortable bra!
    Sherry625
    Did you find this review helpful?
    3 out of 5 stars
    26 February, 2026
    originally posted on Maidenform
    Image

    Inconsistent Fit

    Inconsistent Fit. Each bra fit differently. This black bra dug into my rib cage. I literally had to stretch the bra band to fix it. I ordered 3 different ones after I had bought one of these in a department store and loved. 2 of the 3 that I bought through the website dug into my skin and I had to stretch it out. It left fairly bad marks but I was at a place where I couldn't immediately take it off.
    SweetsG
    Did you find this review helpful?
    5 out of 5 stars
    23 February, 2026
    originally posted on Maidenform
    Image

    favorite bra

    As bras go it's the best I can find. my very favorite and the only kind I find reasonably comfortable. Good support, nice shape. I have been wearing / ordering them for years and I sure hope they do not stop making this model!!
    KWH1
    Did you find this review helpful?
    4 out of 5 stars
    20 February, 2026
    originally posted on Maidenform
    Image

    This bra could be more supportive.

    It was comfortable and looked good, and was easy to care for. But I found the amount of support it provided to be less than the other Maidenform bras of the same size that I've been wearing.
    MJ Aerofan
    Did you find this review helpful?
    5 out of 5 stars
    18 February, 2026
    originally posted on Maidenform
    Image

    Great bra and great price

    I really like it. I have full breasts so hard to get nice coverage, but still is very appealing on.
    Diana marie
    Did you find this review helpful?

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