L'Oreal Paris Féria Multi - Faceted Shimmering Permanent Hair Color - Smokey Silver
$12.99 ($2.06/fluid ounce)
ColorS1 Smokey Silver
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4.4 out of 5 stars with 496 ratings
$4.99 - $9.99
Buy 3, get 1 free on select beauty minis on select items
4.4 out of 5 stars with 468 ratings
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The hair dye product has received mixed feedback from guests, with many praising its vibrant colors and easy application process. However, several guests experienced unexpected results, such as color fading or not matching the box description. The product is noted for its pleasant scent and conditioning properties, making hair feel soft and healthy. Guests appreciate the variety of shades available, but some have expressed disappointment with color accuracy and longevity.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 5468 reviews
effectiveness: 2.89 out of 5
quality: 3.04 out of 5
value: 2.86 out of 5
46% would recommend
576 recommendations
3 out of 5 stars
15 January, 2026Verified purchase
(no review title)
Has a blue/slightly purple undertone to it. Doesn’t really stick the best unless you’re entire head is platinum blond, even a honey blond will look more blue than grey
5 out of 5 stars
13 January, 2026
originally posted on lorealparisusa.com
PLEASE DONT DISCONTINUE THIS COLOR
I have been dying my hair this exact color for 3 years and I cannot find it in stores anymore, please i beg
5 out of 5 stars
3 January, 2026
originally posted on lorealparisusa.com
Why is it discontinued
This has been my color. It’s discontinued and I have no other options. I’m so sad and Féria has lost a loyal customer.
5 out of 5 stars
19 November, 2025
originally posted on lorealparisusa.com
Love Feria Smokey Pink #P2
I started using Feria Smokey Pink about 8 years ago. I was 62 and was told it wasn't made to cover grey/white hair. But I've been very satisfied with this color. My hair is a true light smokey pink, totally suitable for someone my age.
1 out of 5 stars
14 November, 2025
originally posted on lorealparisusa.com
Don’t do this color
Gave me Hot Roots! I have an event tomorrow and don’t know what to do. Waste of money.
1 reply from LeCare team - 2 months ago
Hi Lala! Thank you for sharing your experience after using Feria, 60-Light Brown. We are committed to bringing our consumers products that meets their needs and expectations. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
13 November, 2025
originally posted on lorealparisusa.com
Great shine and multifaceted color
Love this hair color! It is not flat and keeps it's color. I wish the conditioner hadn't changed. Used to love to use this to perk up between colors. Now it is too "sticky" and makes my hair feel like it is plastic coated. However, I can't get the same shine and multifaceted color from any other box.
1 out of 5 stars
10 November, 2025
originally posted on lorealparisusa.com
Not happy
I have medium to light brown hair and bought this product today going to do dark brown roots and bright red ombre but this color did not change my medium brown hair color at all it did nothing for my hair not even a tent of red it was like I didn't color at all I'm very unsatisfied.
1 reply from LeCare team - 2 months ago
Hi Shann! We apologize that you were not satisfied with the results you achieved using Feria R57. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Unfortunately, color does not lift or lighten color and the pictured results are based on use with natural uncolored starting shades. In order to achieve the look you desire, you would first need to pre-lighten your ends removing any dark color. Then you may successfully apply a lighter and/or brighter shade. We hope this helps! If you need product suggestions or additional assistance with reaching your color goals please text or call us at 833-856-7325 Monday-Friday 9am-5:30pm EST. We are always happy to assist you!
1 out of 5 stars
30 October, 2025
originally posted on lorealparisusa.com
Doesn’t match box color
I used ruby rush, it looks golden red on the box leaning towards auburn. It came out burgundy with purple tones, I am very upset with the results.
1 reply from LeCare team - 2 months ago
Hi darcy! We are sorry to hear that Feria R68 Rich Auburn True Red did not give you the results you were expecting. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company. If you need further assistance, please call us at 1-800-631-7358, M-F, 9-5:30, ET and speak with a color consultant. Your case # is 43454175.
1 out of 5 stars
23 October, 2025
originally posted on lorealparisusa.com
Gives you hot roots
This hair color have me hot roots! I had to go to a salon for a color correction. Every other brand I have used from the store has never done this. Have to research researching online. It appears that this brand does this with all the colors I would never recommend. Do not waste your money.
1 reply from LeCare team - 3 months ago
Hi Liz47! Thank you for sharing your experience after using Feria, 60-Light Brown. Feedback is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
5 out of 5 stars
19 October, 2025
originally posted on lorealparisusa.com
Highlights and covers gray
If you want a pretty haircolor that has highlights, is not flat and covers gray, Feria is it. I much prefer it to Preference or Excellence.
2 out of 5 stars
16 October, 2025
originally posted on lorealparisusa.com
Doesn't lighten hair
My hair was natural color a dark brown. According to the box it was supposed to lighten my hair. It didn't. My hair is the same color. I followed the directions.
1 reply from LeCare team - 3 months ago
Hi Anniemay. Thank you for reaching out to L'Oreal regarding the Feria Hair Color, shade # B61. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43258280. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
15 October, 2025
originally posted on lorealparisusa.com
garbage
waste of time and money, I have used other products in the past with great results. I recently cut my hair and let all the past dyed hair grow out. i used a dark red on my light hair and the result was an orange. Very disappointed. I look ridiculous.
1 reply from LeCare team - 3 months ago
Hi mamabear. Thank you for reaching out to L'Oreal regarding the Feria Hair Color. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43259751. Please have the product with you when you call. Looking forward to hearing from you!
1 out of 5 stars
4 October, 2025
originally posted on lorealparisusa.com
Turned my hair ORANGE
The color on the box #63 sparkling amber looks like a great golden brown with amber highlights. The look I totally wanted. It did not turn out like that. My hair is ORANGE! Don’t buy unless you want ORANGE hair. ☹️
1 reply from LeCare team - 3 months ago
Hi Crappy orange hair. Thank you for reaching out to L'Oreal regarding the Feria Haircolor. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-631-7358, M-F, 9am-5:30pm, ET and provide us with your case #43100081. Please have the product with you when you call. Looking forward to hearing from you!\n\n\n
1 out of 5 stars
Thumbs down graphic, would not recommend
4 October, 2025
Why are you blue
Had bleach blonde hair ready to go for this, been wanting it forever……blue…..why are you blue….like DARK BLUE, before and after. I’m glad I got a back up brown color 🤷♀️
1 reply from L'OrealParisProductExpert team - 3 months ago
Hi Im Blue. We are so that your L'Oreal Paris Feria Multi Faceted Shimmering Hair Color in Smokey Silver didn't turn out the way you expected. We would like to assist you please contact us directly at 800-631-7348 M-F 9am to 5:30pm EST and provide the advisor taking your call with case #43092481. We look forward to hearing from you.
1 out of 5 stars
25 September, 2025
originally posted on lorealparisusa.com
Don't waist your money or time
So bought this product twice and both times I waisted my money! The 1st attempt followed directions and end result was in a few spots on my hair you could see a hint of pink but was gone after 1st shampoo. I had just hilighted my hair a few days previous so I chopped it up to that's why it didn't take. So I wait about 16 days as recommended and tried again exact same results. I should have read the product reviews before purchase. That's was their same complaint.
1 reply from LeCare team - 4 months ago
Hi Bratt117 We are sorry to hear that Feria, P2-Rosy Blush/Smokey Pink washed out after one shampoo. Feedback from our customers is valuable to us when making decisions about our products. Your feedback is appreciated and will be shared with others in our company.
1 out of 5 stars
21 September, 2025
originally posted on lorealparisusa.com
Did not work at all
This color did nothing for me and my hair no hair color change nothing so disappointing 😐my hair is light brown so I would thing the red would develop but it did nothing I waisted my money for nothing
1 reply from LeCare team - 4 months ago
Hi Wen86! We are sorry to hear that Feria was not effective. We know how disappointing it can be to look forward to a new application of color only to find that your results are not what you expected. Please reach out and speak with one of our expert colorist at the 800 number on the box. Please provide case number 42911070 when you call. It would be helpful to have the product box with you at the time of your call.
2 out of 5 stars
11 September, 2025
originally posted on lorealparisusa.com
Not really worth it…
I got chocolate cherry and it lasted maybe a week, I could tell a lot of my color came out in one shower about a week after dying it, but the color was pretty
1 reply from LeCare team - 4 months ago
Hi Hannah, We are sorry to hear about your Hair Color fading. Each shampoo session can strip away a small amount of dye. Using color-safe products, limiting heat exposure can protect your color. We suggest trying our EverPure sulfate free shampoo, and conditioner, for color treated hair. Thanks for your interest in L'Oréal!
1 out of 5 stars
8 September, 2025
originally posted on lorealparisusa.com
Do NOT use this hair dye
Bought the Cool Amethyst looking for a change. BUT got nothing but bad results. The only change to my hair was that this dye turned my roots orange, the rest of my hair is still the same brown that I started with. The due literally came out completely after letting it sit for the time listed on the instructions. DO NOT USE THIS HAIR DYE!
2 out of 5 stars
5 September, 2025
originally posted on lorealparisusa.com
Way darker than expected
C74 Copper turned my dark blond hair brick red. The color is much darker than on the box, with mid/deep brown undertones. Not at all the bright ginger I expected. I would probably be very happy with how saturated the color is, If it was actually the color I wanted.
1 reply from LeCare team - 4 months ago
Hi there abby! We apologize that you did not achieve the results you wanted from Feria,C74-Intense Medium Copper. Feedback from our customers is important to us when making decisions about our products and services. We appreciate your feedback and will be sharing it with others in our company.
5 out of 5 stars
25 August, 2025
originally posted on lorealparisusa.com
My fav
I have used this brand since it first came out (yes that long). When I first started using Feria they were the only ones that had enough solution to do all my hair without buying two bottles. This color V28 is me. I have tried others and I have mixed my own, but they always fade to red even with the "no red" additive.