KVD Beauty Mini Tattoo Liner Waterproof Liquid Eyeliner - Mad Max Brown - 0.06oz - Ulta Beauty
$15.00
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The recent formula change of this eyeliner has left many guests disappointed, as it no longer delivers the same quality and performance that made it a favorite for years. While some appreciate its ease of use and portability, the new version has been criticized for drying out quickly, smudging, and lacking the bold pigmentation that users loved. Guests are seeking alternatives as they mourn the loss of the original formula's reliability.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
2.8 out of 5 stars with 599 reviews
0% would recommend
4 recommendations
4 out of 5 stars
2 January, 2026
originally posted on http://www.ulta.com

It stays!
Ive heard mixed reviews, overall i like it so far! My eyeliner always bleeds into my eyeshadow but i havent had this issue and it stays on really well, no accidentally wiping it off.
1 out of 5 stars
16 December, 2025
originally posted on http://www.ulta.com

Would not recommend
Ive besn using this product for a few months now and I've consistently been having the same issue that I have never experienced with other felt tipped eyeliners. It always will rub off onto my upper eyelid and ruin my eyeshadow. Neve had this issue with cheap drug store products. Disappointed with the price and quality
1 out of 5 stars
7 December, 2025Verified purchase
- Skin tone: Dark
- Skin type: Normal
- Skin concern: Dark circles
- Hair color: Black
- Eye color: Black
(no review title)
It‘s not as good as I imagined; it still smudges.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 December, 2025Verified purchase
Defected item received
Order 2 Mad Max Brown eyeliners, received 2 Mad Max Brown eyeliners but one of them is actually in Black even the eyeliner says Mad Max Brown.
5 out of 5 stars
1 December, 2025
originally posted on http://www.ulta.com

TREAT YOURSELF
I used to get KVD eyeliner for years, switched to WetnWild breakup proof liner because of the pricepoint, and now I'm back because i'd rather treat myself! THIS STUFF IS GREAT FOR PRECISION. I will ALWAYS opt for a brush tip over a felt tip because of this! The minis WILL dry up faster than the regular size. Just be sure to shake them up before using, and if you need to- test it on your hand first to make sure the product is flowing!
2 out of 5 stars
29 November, 2025
originally posted on http://www.ulta.com

Something Changed
If they changed this formula, I missed it. It's weirdly shiny when I put it on now, not looking as black as it used to. And it's sticky??? I've never had a sticky pen before. Compared it to my old one I have a few drops of left and my new pen is sticky, I have to power it down a little or use a fan to dry it before I open my hooded eyes or it sticks to my eyelid and sometimes leaves an imprint. Used to be my go-to eyeliner for years but I might switch now. Otherwise, the brush is still nice and precise. I only have an issue with the current formula.
1 out of 5 stars
19 November, 2025
originally posted on http://www.ulta.com

Different formula than it used to be
I have been wearing this liner probably for 5+ years and loved it. I have hooded eyes and it was the only liner that wouldn't transfer to my eyelid. I bought a replacement and could tell right away something was different. My eyes felt goopy when I would blink and it was all over my eyelids. It is so unfortunate… just be aware that the quality is not where it used to be. It's a mess
5 out of 5 stars
18 November, 2025
originally posted on http://www.ulta.com

This is great!!
So easy to use. This liner is perfect flows smoothly . Isn't too wet that it makes a mess but goes on so well when applying. I've tried a lot of different liquid liner and this is definitely THE BEST
1 out of 5 stars
14 November, 2025
originally posted on http://www.ulta.com

Don't buy!!
I've tried to like this a few times, I even went out on a limb for my vacation and bought the travel size. This stuff dries out a few days after opening it. I would not recommend this product at all!!
1 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2025Verified purchase
- Eye color: Black
- Skin type: Normal
- Hair color: Brunette
- Skin tone: Medium
Super disappointed
I was so excited to try this eyeliner. I read a bunch of reviews and what completely stood out was how waterproof it claimed to be. Well, it’s not. I’ve used it daily for a week now and every day, it wipes off and smears on my lids. Every single day. There’s an elf eyeliner at a fraction of the price that doesn’t do this. So sad.
5 out of 5 stars
3 November, 2025
originally posted on http://www.ulta.com

Amazing
My favorite liner of all time. It is dark and stays on
1 out of 5 stars
29 October, 2025
originally posted on http://www.ulta.com

IT CHANGED
This used to be my holy grail. Ive purchased this for yeaaaarrrssss. At some point in the last few years they changed the formula and its terrible. Its patchy, dries out quick. It isnt even the blackest eye liner on the market anymore. Its a shame what they did to this product.
1 out of 5 stars
24 October, 2025
originally posted on http://www.ulta.com

Cover didn't stay on
The cover kept popping off and it dried out within a week.
1 out of 5 stars
22 October, 2025
originally posted on http://www.ulta.com

DO NOT BUY!!!
I used to use this back in the day bedoenrhe brand got bought out. Its terrible. No pigment whaysoever. Dried out upon buying. Do not waste your money.
5 out of 5 stars
17 October, 2025
originally posted on http://www.ulta.com

Love this product!
This is by far the BEST eyeliner I've ever used. I usually have a terrible time with liquid liners bleeding which makes it difficult to get a clean line. This goes on so smoothly, lasts all day, and allows me to get the look I want; even with my hooded eyes! I will never buy another brand!
4 out of 5 stars
14 October, 2025
originally posted on http://www.ulta.com

Clean sharp lines
[I received this product in exchange for my honest review] Takes a bit to dry, so it smudges easily. After it is dried it looks great and crisp and clean lines. Washes off easily with oil based face cleanser.
1 out of 5 stars
27 September, 2025
originally posted on http://www.ulta.com

New formula is terrible
I have been using this eyeliner for nearly ten years but after they changed the formula its terrible. I have hooded eyes and this used to be the holy grail of eyeliners but now it smudges everywhere no matter what I do and its just so sticky. I feel like my eyelids are constantly sticking to my crease and every time I glance in the mirror I have smudges nearly to my brows. So so disappointed. Still need to find a dupe.
5 out of 5 stars
23 September, 2025Verified purchase
- Skin type: Combination
- Hair color: Blonde
- Eye color: Blue
- Skin tone: Light
- Skin concern: Aging
AMAZING eyeliner
The BEST eyeliner I have ever used. I have tried sooo many different eyeliner brands. This is by far the best eyeliner.
1 out of 5 stars
17 September, 2025
originally posted on http://www.ulta.com

Never again...
This used to be the holy grail but man the way they messed with the formula has killed it. Tranfers to the eyelid after an hour of wear. Dissapointing.
1 out of 5 stars
Thumbs down graphic, would not recommend
29 August, 2025
- Skin tone: Light
- Hair color: Blonde
- Skin type: Combination
- Skin concern: Redness
- Eye color: Green
Disgraceful!!!!
I just bought this because I used to use it years ago and loved it! I’ve spent 20 minutes shaking it and it’s not even opaque!! Such a waste of money😤😤