Kristin Ess Moisture Rich Curl Shampoo for All Curls 2A-4C Curly + Wavy + Frizzy Hair - Sulfate, Paraben + Silicone Free - 10 fl oz
$11.99 ($1.20/fluid ounce)
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$7.99($0.73/fluid ounce)
reg $9.99 Sale
3.8 out of 5 stars with 752 ratings
$3.49 - $9.99
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Guests are saying
This shampoo has garnered mixed feedback from guests with various hair types, particularly those with curly and wavy hair. Many guests appreciate its ability to enhance curl definition and provide moisture without weighing hair down. However, some guests experienced issues such as dryness, scalp irritation, and hair loss. The product's scent is frequently praised, and the unique applicator design is noted for its convenience. Overall, it may be a good fit for those seeking a sulfate-free option that enhances curls.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 548 reviews
effectiveness: 2.48 out of 5
quality: 2.54 out of 5
value: 2.44 out of 5
34% would recommend
90 recommendations
1 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2026
BEWARE KRISTIN ESS HAIR
used this product from 2024 until recently, it absolutely destroyed my hair. The first month of using the products of this brand is great, but over time it destroys your hair. In the span of a year my hair loss 3-5 inches of length from damage. My hair became so weak and brittle. This product does a faux imitation of hydrating by leaving a waxy film on the hair that’s SO DRYING. Please stay away from this!
1 out of 5 stars
Thumbs down graphic, would not recommend
2 December, 2025Verified purchase
Dries out your hair
Smells great but made my hair super dry! Would not recommend
5 out of 5 stars
Thumbs up graphic, would recommend
24 June, 2025Verified purchase
thick curly hair
def recommend if you have thick dry hair! a little goes a long way
4 out of 5 stars
9 June, 2025Verified purchase
Shampoo
it does a great job of cleaning my scalp and I absolutely love the smell. it does tangle my hair though as I was it. I have to comb it after the conditioner is through my hair. I’m also not sure but I have seemed to experience an excessive amount of shedding.
1 out of 5 stars
Thumbs down graphic, would not recommend
24 March, 2025
The worst
Made my hair fall out in clumps!! Awful.
4 out of 5 stars
Thumbs up graphic, would recommend
3 March, 2025Verified purchase
Shampoo
What I don’t like about it that I have to use this product twice so I could get a good lather but over all it works for me
2 out of 5 stars
Thumbs down graphic, would not recommend
2 December, 2024Verified purchase
Skip it.
Real person who really bought this with their own money here. I have fine, wavy borderline curly hair (I think it’s 2c/3a) and lots of it. This weighed my hair down so badly it lost almost all of its curl. I could achieve juuust a bit of fluffy wave on a wash day and after sleeping on it no amount of curl refreshing would revive my hair. Using this up was a nightmare. Only positive thing is that it smelled good and at least my hair didn’t fall out. AVOID if your hair sounds like mine.
5 out of 5 stars
Thumbs up graphic, would recommend
22 November, 2024
Best shampoo for black people, period!
Loved it. Best shampoo I've ever used. I'm a black male, with type 4c, possible 4d if there's such a thing. My hair is extremely coily. It gives the hair volume while being extremely soft and light on hair. I've tried every product aimed at black folks and some that targeted curly. Let me tell you, even without silicones, it's provided the softest hair you could ever imagine. Nothing comes close. And it doesn't contain protein, which is good. Protein can cause breakage and even hair loss. Trust me when I say, this is a winner
2 out of 5 stars
Thumbs down graphic, would not recommend
5 November, 2024
Ehhh
the bottle itself is designed poorly to be used in the shower. the nozzle is very difficult to open or close with wet hands. The prongs are not long enough to get a good grip. And it is meant to go directly to the root but always gets wrapped in my hair. Not remarkable shampoo in and of itself either. Disappointing because the other products from the same brand that I have used have been great.
2 out of 5 stars
Thumbs down graphic, would not recommend
21 October, 2024
Not the best
Don’t know if it is just my hair type but it gets super greasy really quick, didn’t have that problem with other ones in this brand
5 out of 5 stars
Thumbs up graphic, would recommend
16 October, 2024Verified purchase
Curl Magic!!!
Hands down the best shampoo for my curly hair!!!! I’ve never seen my curls have so much definition and bounce. Also hydrated not dry. Will defiantly continue to use daily.
5 out of 5 stars
Thumbs up graphic, would recommend
19 August, 2024Verified purchase
Best shampoo
We love this shampoo. We have searched and searched for many of shampoos and conditioners the one that works best is this one for my daughter’s hair since she has curly hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
23 June, 2024
Please dont! Flaky itchy scalp!
I honestly give this zero stars. I’m not one to do reviews, but this KILLED my scalp to the point I cut all my hair off!!!! It dried my scalp out, made it super itchy, lots of flaking scalp, and raw spots on my head and base of hairline! I’ve never in my life had a shampoo/conditioner do this to me. It FLATTENED my curls too. Sincerely- it smells good, but don’t put this on your head. This is awful!! 😭😭
1 out of 5 stars
Thumbs down graphic, would not recommend
16 June, 2024Verified purchase
HAIR FALLING OUT
My hair fell out in literal clumps. I thought it was caused by something else and then I switched shampoos. So disappointing and heartbreaking.
1 out of 5 stars
Thumbs down graphic, would not recommend
14 June, 2024Verified purchase
Terrible
I’ve never felt like I was picky about shampoo and I could pretty much use anything, but this is the first shampoo I’ve ever hated. It made my hair so poofy and frizzy and my curls lost all definition. Somehow, my hair also doesn’t feel totally clean after using it either. Leaves my hair drying and oily and looking disgusting. So weird!
5 out of 5 stars
9 June, 2024
Great
I'm a little confused with the bad reviews because this shampoo worked beautifully for me. After one use i woke up with less frizz, defined curls, and my hair smelled amazing. I used both the shampoo and conditioner, maybe that made a difference?
1 out of 5 stars
Thumbs down graphic, would not recommend
4 June, 2024Verified purchase
Made my scalp worse
After using this product, my whole scalp was irritated and developed red bumps. I’ve used a lot of hair products and this was the worst reaction I got. Would not recommend
3 out of 5 stars
Thumbs down graphic, would not recommend
22 April, 2024Verified purchase
Smells like nothing
I’ve been using this shampoo for about three years, this last time I bought I noticed how it doesn’t have that beautiful distinctive Kristin Ess aroma it used to have. I’m so sad 😭
5 out of 5 stars
5 April, 2024
originally posted on influenster.com
Incredible.
It has the best scent ever. It's super hydrating. You can feel your hair start to change texture while washing. The applicator tip is incredible. Price is amazing for like brands. I stopped using it for a few months and my hair was a mess. This is after 1 wash. My curl patterns are returning already.
1 out of 5 stars
Thumbs down graphic, would not recommend
3 April, 2024Verified purchase
Waste
Made my scalp super itchy and gave me dandruff. Was so bad I apparently scratched my head in the night and made it bleed. The scent is also too strong for me.