Kodachrome - by Allan Weitz (Hardcover)

Book Synopsis

Kodachrome: How Two Guys Named Leo Changed Photography is more than a photography book. It's also the perfect book for students of advertising and marketing.

Through the use of 70 years of print advertising, Kodachrome: How Two Guys Named Leo Changed Photography shows how the J Walter Thompson advertising agency sold the public on how easy it was to take professional-looking color movies and still photographs to an increasingly sophisticated audience over the course of decades.

Kodachrome: How Two Guys Named Leo Changed Photography is also a book for students of pop culture. What other film has a Paul Simon hit song, a major motion picture, and a state park named after it? This book is chock full of these and other nuggets of pop culture.

The book features a chapter about Kodachrome esoterica. The Kodachrome name has appeared on a huge assortment of merchandise, and the book devotes an entire chapter to the subject.

Though out of production for years, the name Kodachrome is even recognized by a generation whose entire experience of photography is through their smartphones. A box of donuts says they'll be interested in this book too!

About the Author

Allan Weitz is a photographer, writer, podcast host, and educator with over five decades of experience peering through camera viewfinders.

A graduate of the High School of Art & Design and the School of Visual Arts (both in Manhattan), Allan's photographs have appeared on the covers and inside spreads of New York Magazine, Life Magazine, Philadelphia Magazine, Esquire, GQ, Yachting, Boating, Nautical Quarterly, and other national and international publications.

Known for his strong compositions and use of color, many of his photographs have won top honors from the New York Art Directors Club, The One Show, the Philadelphia Art Directors Club, Print Publications, the American Institute of Graphis Artists, and Graphis.

Allan has written extensively for publications including Popular Photography, American Photographer, Picture Magazine, as well as over 500 product reviews and technical articles for the B&H Photo Explore website. He has also served as a technical consultant for photographic companies including Nikon, FUJIFILM, Profoto, Sekonic, Benro, and Gitzo.

From 2015 to 2025 Allan was the host of the B&H Photography Podcast, where he hosted over 350 podcasts featuring the "Who's Who" of the photography world.

Additional photography by Allan Weitz can be found on his website (www.allanweitz.com) and on Instagram (@allanweitz).