Joico Lumishine Creme Hair Color Dye - 10BA/10.8 Blue Ash Lightest Blonde - Permanent Haircolor Cream

Joico Lumishine Creme Hair Color Dye - 10BA/10.8 Blue Ash Lightest Blonde - Permanent Haircolor Cream
Manufacturer Barcode: 074469500760
Color: 10BA/10.8 Blue Ash Lightest Blonde
Pack of 1

COLOR SO BRILLIANT, IT INSTANTLY RESTRENGTHENS HAIR WITH UP TO TWICE THE SHINE.

Joico LumiShine transforms hair from the inside out with breakthrough bond-building ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier-looking hair-guaranteed!

- Delivers up to 2X the shine*
- Reduced breakage** and 100% replenished and restrengthened hair***
- Nourishing protection that seals in moisture, softness, and shine for up to 30 shampoos****

* vs. untreated damaged hair
** Combing breakage on damaged hair with K-PAK. Color Therapy Shampoo and Conditioner vs. non-conditioning shampoo
*** vs. haircolor without ArgiPlex
**** When followed with K-PAK. Color Therapy Shampoo and Conditioner

LumiShine offers pros the easiest possible color solution for every salon service and hair type imaginable. Here's why you'll love LumiShine:

- IT'S EASY! Three simple steps to brilliant color-consultation, formulation, and application.
- ITS PREDICTABLE... RELIABLE... AND UTTERLY STRAIGHTFORWARD! A full spectrum of perfectly balanced, intermixable pre-blended shades allows you to deliver straight-from-the-tube (or bottle) color perfection-every single time.
- IT SMELLS AMAZING! LumiShine is formulated with Joico's exclusive Fresh Fragrance technology, a combination of molecules that helps neutralize airborne ammonia and envelopes your color service in fresh, calming notes of bergamot, iris, and sandalwood. Client comfort is off the charts.