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$18.99 ($1.36/fluid ounce)
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At a glance
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About this item
Highlights
- CLINICALLY PROVEN: Reduces breakage by 92% when using Strengthening Shampoo & Mask together
- IMPROVES OVERALL HAIR HEALTH: Leaves hair stronger, softer, and healthier
- ENCOURAGES LENGTH: Helps strengthen and lengthen hair by protecting against future breakage
- LUXURIOUS FRAGRANCE: Sandalwood Vanille is infused with notes of Vanilla, Dry Ambers, Vetiver, and Sandalwood
- Packaging made of 100% post-consumer recycled materials.
Description
Our Fundamental Strengthening Shampoo is the first step in our Strengthening system.
Elevate your haircare ritual with the Fundamental Strengthening Shampoo, a formula that is clinically proven to reduce breakage by 3.7x after just one use. Enriched with plant proteins, this formula gently cleanses without stripping leaving hair feeling clean and looking healthy and restored. It encourages length by strengthening and preventing damage, while also promoting overall hair health, leaving strands soft, strong, and healthy.
Luxurious Fragrance: Sandalwood Vanille
• Top: Bergamot, Juniper Berry
• Heart: Jasmine, Elemi
• Base: Sandalwood, Vanilla
Product Details:
• 89% agree it gently cleanses while removing oil, sweat, dirt, and product buildup*
• 87% agree it's gentle enough for everyday use
*In a blind consumer study involving 46 participants who used the Strengthening shampoo over 7 days.
How to use:
1. START WITH OUR FUNDAMENTAL STRENTHENING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW WITH OUR FUNDAMENTAL STRENGTHENING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Elevate your haircare ritual with the Fundamental Strengthening Shampoo, a formula that is clinically proven to reduce breakage by 3.7x after just one use. Enriched with plant proteins, this formula gently cleanses without stripping leaving hair feeling clean and looking healthy and restored. It encourages length by strengthening and preventing damage, while also promoting overall hair health, leaving strands soft, strong, and healthy.
Luxurious Fragrance: Sandalwood Vanille
• Top: Bergamot, Juniper Berry
• Heart: Jasmine, Elemi
• Base: Sandalwood, Vanilla
Product Details:
• 89% agree it gently cleanses while removing oil, sweat, dirt, and product buildup*
• 87% agree it's gentle enough for everyday use
*In a blind consumer study involving 46 participants who used the Strengthening shampoo over 7 days.
How to use:
1. START WITH OUR FUNDAMENTAL STRENTHENING SHAMPOO: Apply to wet hair. Gently massage into scalp. Rinse thoroughly.
2. FOLLOW WITH OUR FUNDAMENTAL STRENGTHENING MASK: Apply a generous amount from mid-length to ends. Leave on for 2-5 minutes, or longer for extra softness. Rinse and enjoy.
Formulated to be suitable for color treated hair.
Hair Type: All Hair Types
Health Facts: Lanolin-Free, Dye-Free, Mineral Oil-Free, Sulfate-Free, Animal By-Product-Free, Silicone-Free, Artificial Color-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Paraben-Free, Sodium Laureth Sulfate-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Recyclable, Contains Recycled Content, Cruelty-Free, Post-Consumer Recycled Material
Beauty Purpose: Damage Repair
Net weight: 14 fl oz (US)
TCIN: 86947992
UPC: 810157940018
Item Number (DPCI): 063-00-0442
Origin: Assem In USA w/ foreign parts
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium c14-16 olefin sulfonate, cocamidopropyl hydroxysultaine, coco-glucoside, salvia hispanica seed extract, ppg-2 hydroxyethyl coco/isostearamide, panthenol, hydrolyzed quinoa, aloe barbadensis leaf juice*, helianthus annuus (sunflower) seed extract, carthamus tinctorius (safflower) seed oil, glycerin, starch hydroxypropyltrimonium chloride, cocamidopropyl pg-dimonium chloride, guar hydroxypropyltrimonium chloride, glyceryl oleate, dicaprylyl ether, decyl glucoside, phenoxyethanol, sodium benzoate, citric acid, sodium chloride, fragrance. *certified organic ingredient' '
Shipping details
Estimated ship dimensions: 5 inches length x 4.8 inches width x 2.2 inches height
Estimated ship weight: 1.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Is this shampoo sulfate free?
submitted by Luv2walk - 1 year ago
A: It shows the answer to that in the product images.
submitted bySummer33 - 1 year agoA: Yes. It’s about as natural as it can get
submitted byN - 1 year ago
Q: What are the ingredients? Thank you!
submitted by Erin - 1 year ago
A: If you look at the second photo, you will see the ingredients list on the back of the bottle.
submitted byKrisP - 1 year agoA: Look at the photos! The ingredients are right there.
submitted bySummer33 - 1 year ago
Q: Can you please list the ingredients for these products?
submitted by Erin - 1 year ago
A: Check the photos the ingredients are there already.
submitted bySummer33 - 1 year agoA: Look at the photos!
submitted bySummer33 - 1 year ago
Q: Does the shampoo contain any sulfates?
submitted by AI Shopping Assistant - 3 months ago
A: No, the shampoo is sulfate-free, ensuring a gentle cleanse without harsh chemicals.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What hair types is this shampoo suitable for?
submitted by AI Shopping Assistant - 3 months ago
A: This shampoo is suitable for all hair types, making it versatile for various hair needs.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the main fragrance notes in the shampoo?
submitted by AI Shopping Assistant - 3 months ago
A: The shampoo features a luxurious fragrance with notes of sandalwood, vanilla, dry ambers, vetiver, and sandalwood.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: Is this shampoo safe for color-treated hair?
submitted by AI Shopping Assistant - 3 months ago
A: Yes, the shampoo is formulated to be suitable for color-treated hair, maintaining color vibrancy.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: What are the sustainability claims of this product?
submitted by AI Shopping Assistant - 3 months ago
A: The shampoo is cruelty-free, not tested on animals, recyclable, and contains post-consumer recycled material.
submitted byAI Shopping Assistant - 3 months agoAi generated
Q: This made my hair break off. What should I do?
submitted by Coffeelover81 - 10 months ago
A: We’re sorry to hear about your experience! For optimal hair health, it’s important to use the full Blake Brown haircare system as each product is designed to work together. Hair needs a balance of strength and nourishment—too much protein or strengthening ingredients without enough hydration can sometimes make hair feel brittle and prone to breakage. That’s why we recommend alternating between the Nourishing Shampoo and the Strengthening Shampoo to ensure your hair gets both reinforcement and flexibility. Additionally, it’s essential to always follow up with the hair mask after shampooing. This helps replenish moisture, improve elasticity, and maintain healthy, resilient strands. We’d love to help you get the best results—if you have any other questions about your routine, let us know!
submitted byThe Blake Brown Team - 10 months agoBrand expert
Q: Is this shampoo heavy on fine hair?
submitted by Lori - 1 year ago
A: Hi Lori, Thanks for reaching out! Our Fundamental Strengthening Shampoo is formulated to be suitable for all hair types, including fine hair. We recommend adjusting the amount of product to suit your hair’s needs – less is more with fine hair! Let us know if you need any tips!
submitted byThe Blake Brown Team - 1 year agoBrand expert
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530 recommendations
3 out of 5 stars
Thumbs down graphic, would not recommend
4 January, 2026Verified purchase
Lovely scent but leaves me itchy
I used this at a family members house and loved the scent so I bought it but after using it a few times it made my head very itchy so had to stop using it:/
5 out of 5 stars
31 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Love the smell
This feels like a spa treatment in a bottle. The lather is rich and luxurious, and a little goes a long way. It leaves my hair looking shiny and voluminous, almost like I just stepped out of a professional salon. It's worth every penny for the boost in confidence it gives my hair routine.
5 out of 5 stars
31 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Great volume
I received sample of this product and I was pleasantly surprised. The smell is great and feels so good on your hair. I have less tangles when brushing my hair before drying. Hair has greater volume.
4 out of 5 stars
30 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Love the scent
Let's start off by saying a little goes a long way it lathers extremely well. This shampoo left my scalp feeling very clean the only thing I didn't like is my hair was very matted.
4 out of 5 stars
30 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Not my favorite scent
I received a free Blake Brown Fundamental Shampoo in exchange for my honest review. The product seems to work well. However, I did not like the scent. It was too strong and earthy for my liking. The bottle and cap were pretty and functional.
5 out of 5 stars
30 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Loved it!
Loved it! It works great! No more frizz! I Loved the scent too!
5 out of 5 stars
30 December, 2025
originally posted on https://www.blakebrownbeauty.com/
I would buy again and again!
I Loved this on my hair. Made my hair manageable and no frizz! Loved the scent too! Would recommend to everyone!
3 out of 5 stars
30 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Didn't see difference
I used the bottle for a abou two months- no real change, nothing to have me purchase product -scent was a bit to much
5 out of 5 stars
29 December, 2025
originally posted on https://www.blakebrownbeauty.com/
great shampoo!
I am a huge Blake Lively lover and love the scent of her body sprays, so I am not surprised that this shampoo scent has the same uplifting and intoxicating aroma that lasts. I love the lather on the shampoo, it leaves hair feeling clean and fresh. Perfectly coupled with the hair mask, you will have silky smooth hair in just one wash.
5 out of 5 stars
29 December, 2025
originally posted on https://www.blakebrownbeauty.com/
My new favorite shampoo
Use the shampoo instead of my normal go to shampoo and by far. This was much better off my hair, feeling clean and full of body!! Definitely will be changing things up. And this will be my go to shampoo from now on.
5 out of 5 stars
28 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Blake Brown Shampoo & Mask are great
Blake Brown Shampoo & Mask are easy to apply and smells are amazing. This leaves your hair fuller and shinier than you can imagine.
5 out of 5 stars
28 December, 2025
originally posted on https://www.blakebrownbeauty.com/
I would buy this product again
This product is easy to use. Keeps my hair smelling fresh for days.
5 out of 5 stars
28 December, 2025
originally posted on https://www.blakebrownbeauty.com/
I would by this product again and again
Hair was dry lacked volume then I used this shampoo it left my hair feeling clean soft and full of volume! I love this product
5 out of 5 stars
27 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Smells divine
I received this from Pinchme to try for free and give my honest feedback. I love the scent it smells amazing. It does lather well and clean your hair. Mine felt stripped a little.
5 out of 5 stars
27 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Absolutely the best!!
Love me some blake brown products!! Super fan for life after receiving these products to test for free from pinch me.
5 out of 5 stars
25 December, 2025
originally posted on https://www.blakebrownbeauty.com/
My favorite
This brand has quickly become one of my favorites. I use their products daily. This leaves my dry damaged hair feeling so healthy and smooth. It also smells so amazing. I use it with the other products in the line. I like that you don't need a lot and how amazingly thick and luxurious the lather is.
3 out of 5 stars
24 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Fragrance too strong
Product does well I just can't do the overly high fragrance. It gave me a headache but if you love high fragrance and the product itself was good.
5 out of 5 stars
24 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Luxurious product
Lathers well, fresh smell. I used this product as part of a promotion.
4 out of 5 stars
24 December, 2025
originally posted on https://www.blakebrownbeauty.com/
Great smell and lather
I received this product as part of a promotion. It is packaged very luxuriously. My husband noticed the bottle and wanted to know what it was! It smalls great and lathers well. It made my hair manageable.
4 out of 5 stars
23 December, 2025
originally posted on https://www.blakebrownbeauty.com/
A Good Product
I received Blake Brown Fundamental Strengthening Shampoo for free in exchange for an honest review. The shampoo had a pleasant scent and cleaned my hair well without weighing it down. My main issue was the bottle design, the bottom shape made it difficult to dispense the product cleanly and felt like unnecessary plastic. Overall, the formula itself was nice, but the packaging could definitely be improved.