It&ly Hair Fashion ProColorist After Color Shampoo (8.45 oz) - Aquarly Shampoo Dopo Colore - Lock in the look, Save the color

This ProColorist After Color Shampoo from IT&LY Hair Fashion is your hair color's new best friend, a luxurious post-service treatment specifically formulated to lock in your vibrant hue. When you step out of the salon (or off the bathroom stool!) with freshly colored hair, the last thing you want is that new shade to fade prematurely—that's where this gentle, yet powerful, formula steps in. It’s a sulfate- and paraben-free delicacy, meaning it cleanses without stripping away the essential color molecules, ensuring your beautiful, dimensional color lasts longer and stays truer. It’s truly a special treat for your hair after any technical service.

The secret sauce to this color-preserving miracle is the exclusive Hyalu Colorplex. This innovative complex, derived from Hyaluronic Acid, is engineered to penetrate the hair shaft, smoothing the cuticles instantly and ramping up the light reflection for incredible brilliance. Beyond just shine, it delivers an anti-ageing boost by adding body and volume, while also eliminating frizz for a disciplined, polished finish. Your hair will feel surprisingly soft and manageable right after use, transforming a post-color wash into a deeply nourishing ritual.

Not only does this shampoo work wonders on your hair fiber, but it also helps to protect your scalp and hair from the residual stress of technical services. It leaves your hair effortlessly soft, beautifully shiny, and easy to style, all while keeping your color protected for that radiant, "just-colored" look for longer. This is professional-level color care that you can bring right into your own shower, an essential step to making sure your investment in gorgeous hair truly goes the distance.