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IT Cosmetics Hello Sunshine Invisible Face Sunscreen - SPF 50 - Ulta Beauty
$35.00 ($20.71/fluid ounce)
In Stock
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At a glance
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About this item
Highlights
- This daily sunscreen for face plays nice under makeup while defending against UVA/UVB rays and external pollution.
- Allergy-Tested
- Dermatologist-Tested for Safety
- Suitable for Sensitive Skin
- Formulated without Oxybenzone
- Helps to prevent sun spots, dark spots, sun damage, and hyperpigmentation
- Signs of photoaging like fine lines & wrinkles
- Research Results
- 98% agree it leaves an invisible finish on skin & does not leave a white cast*
- 98% agree skin feels instantly hydrated*
- 95% agree it wears well under makeup*
- *Results based on a 1-week consumer study.
- Key Ingredients:
- Broad-spectrum invisible SPF 50 & pollution protection: Help protect skin against UVA/UVB rays and external pollution.
- Hyaluronic acid: Delivers lasting hydration to help plump skin with moisture.
- 1% Pro-Vitamin B5: Helps soothe and moisturize skin.
Description
IT Cosmetics Hello Sunshine Invisible Sunscreen For Face SPF 50 goes beyond your average daily face sunscreen: It's your 3-in-1 lightweight, breathable invisible SPF 50 (no white cast!), hydrating serum, and skin-perfecting makeup primer.
On Bare Skin:
•Apply generously and evenly 15 minutes before sun exposure. Blend into skin and reapply every 2 hours.
Layered Under Makeup:
•Acts as the perfect makeup primer for a smooth, hydrated look.
On Bare Skin:
•Apply generously and evenly 15 minutes before sun exposure. Blend into skin and reapply every 2 hours.
Layered Under Makeup:
•Acts as the perfect makeup primer for a smooth, hydrated look.
Scent: Unscented
Health Facts: Oxybenzone-Free
Product Form: Lotion
Primary Active Ingredient: Homosalate
Package Quantity: 1
Beauty Purpose: Priming, Sun Protection
Net weight: 2.68 Ounces
SPF: 50
Features: Dermatologist Tested, Moisturizing, Non-Comedogenic, Broad Spectrum Protection, Safe to Use On Sensitive Skin
TCIN: 94108233
UPC: 3605972958860
Item Number (DPCI): 342-01-0442
Origin: Made in the USA
If the item details aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 1.34 inches length x 2.24 inches width x 5.78 inches height
Estimated ship weight: 0.16 pounds
This item cannot be shipped to the following locations: Hawaii
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This sunscreen is highly praised for its lightweight, moisturizing formula that feels more like a skincare product than traditional sunscreen. Guests appreciate its smooth application, lack of a white cast, and effectiveness under makeup. Many find it ideal for daily use, especially for those with dry or sensitive skin. While some guests experienced minor issues with greasiness or pilling, the overall consensus is that this product is a game changer in sun protection and skincare.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 3616 reviews
100% would recommend
2 recommendations
5 out of 5 stars
3 January, 2026
originally posted on influenster.com

Amazing!!!
[This review was collected as part of a promotion.] This IT Cosmetics Hello Sunshine Invisible Sunscreen for Face SPF 50 is absolutely amazing. It’s a true multitasking product, working as a hydrating face cream, broad-spectrum sunscreen, and a makeup primer all in one. My makeup applies flawlessly over it, and I love that there’s no white cast when I first apply it. It feels lightweight yet very hydrating on the skin. My skin has an instant glow after applying this sunscreen. I absolutely love this product and highly recommend it.
5 out of 5 stars
25 December, 2025
originally posted on influenster.com

Perfect 4 Oily skin
[This review was collected as part of a promotion.] I love this product. Ive tried so many spfs and they all make my face shine. I have oily skin and Im just impressed at how amazing this product is on my face. The size that I received is perfect for travel and isn’t heavy on the skin.
5 out of 5 stars
24 December, 2025
originally posted on influenster.com

My favorite step in the morning! Real hydration an
[This review was collected as part of a promotion.] I've been looking for a product that saves me steps without sacrificing skincare, and this 3-in-1 exceeded my expectations. What I love most is that it doesn't leave a white cast and feels like a hydrating serum—not heavy at all. It leaves my skin super soft and with a healthy glow, ideal for days when I don't want to wear much makeup or as a perfect base before my usual foundation. If you have dry skin like me, the hyaluronic acid feels amazing from the very first application. It's become my must-have! Give it a try; your skin will thank you!
5 out of 5 stars
23 December, 2025
originally posted on itcosmetics.com
Love it!
I love this moisturizer and bonus that it is a primer. Use it on a daily basis with or without makeup.
5 out of 5 stars
17 December, 2025
originally posted on influenster.com

Super
[This review was collected as part of a promotion.] For how small the bottle is, it lasts a long time and holds a good amount of sun screen. It’s very easy to apply and is very helpful for protecting my skin.
4 out of 5 stars
17 December, 2025
originally posted on influenster.com

More than one use
[This review was collected as part of a promotion.] I love the IT sunscreen product. I have other uses for this product, other than using it for sun protection. I also use it as a primer, when applying makeup. It feels soft and creamy. It doesn’t leave a white cast. The cost is affordable.
3 out of 5 stars
10 December, 2025
originally posted on influenster.com

Decent sunscreen, no added benefits
[This review was collected as part of a promotion.] The IT cosmetics invisible sunscreen mini is great in that it goes on smooth and thin, while providing SPF 50! Although it says it’s also a hydrating serum and primer, I didn’t find it did much for my skin so I did need to use my regular serum and primer, which makes it a little less appealing, especially for the price.
1 reply from ITC CS team - 21 days ago
Hi there! Thank you for trying our Hello Sunshine Invisible Sunscreen For Face SPF 50! We are so sorry to hear you did not find IT did not do much for you in regards to hydration or as a primer. We can certainly understand how disappointing IT can be when a product does not provide you with the results you were looking for. We appreciate your feedback, IT means the world to us!
5 out of 5 stars
9 December, 2025
originally posted on influenster.com

Great product!
[This review was collected as part of a promotion.] I love this product! It goes on very thin and doesn’t feel thick on your face at all. Not only is an invisible sunscreen, but it’s also a serum AND primer. This seems like a miracle product and it would be a great addition to my morning routine. This mini size is perfect for travel. I will be buying this again. I received a complementary product in exchange for my review. I all comments and opinions are my own.
3 out of 5 stars
8 December, 2025
originally posted on influenster.com

Works as expected.
[This review was collected as part of a promotion.] This sunscreen is nice enough, it was hard to say for sure how much it was working as I generally get less sun exposure this time of year and it was such a small sample size I didn’t get to try it multiple times. It was lightweight!
1 reply from Consumer Care Center team - 28 days ago
Hello there! Thank you for your review for the Hello Sunshine Invisible Sunscreen For Face SPF 50. We are delighted to hear that you found our sunscreen nice enough and lightweight. We are sorry to hear that due to you generally getting less exposure this time of year it was hard to say. We apologize that you encountered this issue. We appreciate your feedback. Your satisfaction is very important to us.
5 out of 5 stars
8 December, 2025
originally posted on influenster.com

Love the 3-in-1
[This review was collected as part of a promotion.] This stuff is great. SPF 50 is amazing for a daily use. It also has a primer, vitamin B, and hyaluronic acid to provide moisturizer. It goes on thin and doesn't leave any white residue on the skin. A tiny bit oily feeling after but it's not bad. My only complaint is that I want a bigger bottle of this stuff.
5 out of 5 stars
8 December, 2025
originally posted on influenster.com

Nice product! Protects skin and improves look
[This review was collected as part of a promotion.] This is a great product to use as a primer before your foundation or all on its own. I love that I’m protecting my skin with the spf and not adding another step and product. I can smell the sunscreen a little but it does die down after a bit and especially with foundation on top. It does not peel or pill under other make up! Hydrating and helps my skin to look better.
4 out of 5 stars
8 December, 2025
originally posted on influenster.com

Lightweight and no white cast
[This review was collected as part of a promotion.] First, I like the packaging, it's in a squeeze tube, makes it easy to apply. This is lightweight and sinks into the skin quickly. I have worn this everyday under my makeup and my makeup goes on easily. It has very little scent and has no white cast. Overall, I have enjoy this product, and feel that a little goes a long way.
5 out of 5 stars
7 December, 2025
originally posted on itcosmetics.com
Really like this product
[This review was collected as part of a promotion.] Covers well and doesn’t feel bad on your skin. Great base layer
5 out of 5 stars
6 December, 2025
originally posted on influenster.com

The Best!
[This review was collected as part of a promotion.] I’m very fair and a sunscreen fanatic! I must try 15-20 a year. This one checks all the boxes. It’s not greasy, leaves no white cast and melts right in. No breakouts either! I use it on my face, neck and hands daily. Love it!!
5 out of 5 stars
5 December, 2025
originally posted on influenster.com

Sun Defense and Hydration
[This review was collected as part of a promotion.] I have been using the IT Cosmetics hydrating sunscreen serum as the last step of my morning routine for several months now and I highly recommend it. The serum is a white lotion-like consistency and melts right into my skin, leaving no trace of whiteness on my brown skin. It has a very light scent that I don't really notice and it doesn't interfere with other products I use. I also love that it does not have that greasy feeling that a lot of sunscreens can have. I have dry skin and I do feel that my thirsty skin instantly feels more hydrated with this serum, it also gives it a nice glow, and my skin feels smooth with the results lasting all day. It has gotten extremely cold now with temperatures cold enough for it to snow and I have continued to use this sunscreen since I believe in protecting my skin all year round. The sunscreen has been keeping my skin glowing, smooth, and hydrated even in these cold and windy temperatures!
4 out of 5 stars
5 December, 2025
originally posted on influenster.com

Pleasant smell, no eye burn
[This review was collected as part of a promotion.] The color scheme of the sunscreen reminded me of the super goop, unseen sunscreen. But the texture was completely different. It was more like a normal sunscreen lotion. It went on and absorbed quickly. It had a pleasant smell. It did not cause any breakouts that I could tell. I could see myself wearing this often. It was not too greasy, and did not sting my eyes which is the most important thing to me in a face sunscreen.
4 out of 5 stars
4 December, 2025
originally posted on influenster.com

Non greasy 3 in 1
[This review was collected as part of a promotion.] I received Hello Sunshine 3 in 1 by it. I like that It's 3 products in one, you have an invisible sunscreen spf 50. Hydrating serum plus primer. It's non greasy and make-up friendly, with a light scent and no white residue like normal sunscreen leaves.
4 out of 5 stars
4 December, 2025
originally posted on http://www.ulta.com

Good for sensitive skin
[I received this product in exchange for my honest review] My skin is pretty sensitive so I always use new products cautiously. I was pleasantly surprised - my skin loved it. It was smooth and easy to apply and it really lasted throughout the day. And the best part was that the SPF protected my super pale skin well.
4 out of 5 stars
4 December, 2025
originally posted on influenster.com

Good for sensitive skin
[This review was collected as part of a promotion.] My skin is pretty sensitive so I always use new products cautiously. I was pleasantly surprised - my skin loved it. It was smooth and easy to apply and it really lasted throughout the day. And the best part was that the SPF protected my super pale skin well.
5 out of 5 stars
3 December, 2025
originally posted on itcosmetics.com
A must have to protect your face
I love this sunscreen and serum. I use it every day. It goes on so smoothly and leaves a beautiful shine unless you put makeup over it. On days when I’m indoors all day, I give my face a rest and only use my routine skincare. But any day I’m going outside, this product is on my face!