Sponsored
IT Cosmetics Bye Bye Under Eye Concealer - 0.4 fl oz - Ulta Beauty
$30.00
ColorLight Natural
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- #1 best-selling*, award-winning concealer covers everything without creasing or cracking
- Now available in 24 true-to-skin shades
- Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, antioxidants, hydrolyzed collagen and hyaluronic acid
- Clinically tested to make your skin look younger!
Description
Developed with plastic surgeons, this #1 best-selling*, award-winning waterproof concealer delivers highly pigmented, long-lasting coverage that won’t crease or crack—and is available in 24 true-to-skin shades! Infused with proprietary Expression Proof™ Technology, plus anti-aging peptides, vitamins, hydrolyzed collagen, hyaluronic acid and antioxidants, this revolutionary concealer improves the appearance of wrinkles and effectively conceals the look of skin imperfections including dark circles, bags, redness, hyperpigmentation, broken capillaries, age spots and discoloration. Finally, a multitasking, full-coverage concealer that makes your skin look younger!
*#1 concealer formula for IT Cosmetics brand in the US.
*#1 concealer formula for IT Cosmetics brand in the US.
Suggested Age: 13 Years and Up
Health Facts: Contains Hyaluronic Acid
Color Palette: Light Tones
Product Form: Cream
Cosmetic Coverage: Medium, Full
Skin Tone: Light
Beauty Purpose: Color Correction, Concealing, Dark Circle Reduction
Net weight: .4 Ounces
TCIN: 82679903
UPC: 3605971991578
Item Number (DPCI): 342-02-4069
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
caprylic/capric triglyceride, bis-diglyceryl polyacyladipate-2, vp/hexadecene copolymer, cetyl alcohol, silica dimethyl silylate [nano]/silica dimethyl silylate, cera microcristallina/microcrystalline wax/cire microcristalline, phenoxyethanol, niacinamide, sodium hyaluronate, magnesium ascorbyl phosphate, tocopheryl acetate, ascorbyl palmitate, hydrolyzed collagen, aqua/water/eau, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, cholesteryl isostearate, cholesteryl chloride, cholesteryl nonanoate, glycerin, steareth-20, silica, chlorhexidine digluconate, n-hydroxysuccinimide, sodium citrate, potassium sorbate, palmitoyl tripeptide-1, chrysin, palmitoyl tetrapeptide-7, citric acid, biotin, [+/-: ci 77891/titanium dioxide, ci 77491, ci 77492, ci 77499/iron oxides]. d232941/2.
Shipping details
Estimated ship dimensions: 0.94 inches length x 0.99 inches width x 5 inches height
Estimated ship weight: 0.05 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
This concealer has garnered a loyal following for its exceptional coverage, effectively concealing dark circles and imperfections while remaining lightweight. Many guests appreciate its blendability and long-lasting formula, making it a staple in their makeup routines. However, some have noted recent changes in consistency, leading to mixed experiences. Overall, it remains a popular choice for those seeking reliable coverage without a heavy feel.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 9614 reviews
68% would recommend
19 recommendations
5 out of 5 stars
9 January, 2026
originally posted on itcosmetics.com
My favorite
[This review was collected as part of a promotion.] I love to use this as my spot check, sometimes I don't even need foundation. I just use a little powder over top and I'm set.
4 out of 5 stars
7 January, 2026
originally posted on itcosmetics.com
A little too thick
Coverage is great but too thick for me. Tends to crease on my eyes
4 out of 5 stars
3 January, 2026
originally posted on itcosmetics.com
Haven't decided
The color match is good. The product doesn't aggravate my eczema, but I'm not sure if I like it yet. It's very thick. I think it highlights the signs of aging and the imperfections. I use it very sparingly.
2 out of 5 stars
3 January, 2026
originally posted on http://www.ulta.com
Ingredient list conflict
The ingredients listed on this ulta website are different than the ones listed on the It Cosmetics website. How do we know which is accurate? There are different ingredients and one being ethehexyl palmitate which can cause allergic reactions and is very pore clogging. Please update ingredient list so we know. Thanks.
5 out of 5 stars
31 December, 2025
originally posted on itcosmetics.com
Great for mature dry skin
Very happy with the results of no fine lines created in my skin. I lost a significant amount of weight and my skin needs a make up that is moisturizing and natural looking.
5 out of 5 stars
30 December, 2025
originally posted on itcosmetics.com
Great coverage
I've been using this for years. I dab a small amount in the areas I need full coverage. It covers without looking thick and cakey.
5 out of 5 stars
30 December, 2025
originally posted on itcosmetics.com
Best concealer ever
Best concealer I have ever used and I have tried a lot
5 out of 5 stars
25 December, 2025
originally posted on http://www.ulta.com
Great cover up
I love It Bye Bye Under Eye concealer! It works great!
5 out of 5 stars
25 December, 2025
originally posted on itcosmetics.com
Under eye hide bags cream
I absolutely love this cover up. Once you match your shade it hides your under eye color and bags very well. And the amount you need is very very little. It will last at least a few months. I will definitely buy again.
5 out of 5 stars
23 December, 2025
originally posted on itcosmetics.com
IT works!
Covers the daek circles under my eye. I dab a little and blend before applying foundation and I'm looking better!
5 out of 5 stars
23 December, 2025
originally posted on http://www.ulta.com
Lasts Forver
LOVE this stuff. this one tube has lasted me literally forever and the formula stands the test of time. Really great coverage too, albiet pretty thick.
5 out of 5 stars
21 December, 2025
originally posted on itcosmetics.com
Under eye
Great coverage, doesn't look or feel like caked on
5 out of 5 stars
20 December, 2025
originally posted on itcosmetics.com
excellent concealer
thick but easy to apply and blends well, looks natural and provides good coverage
5 out of 5 stars
14 December, 2025
originally posted on itcosmetics.com
Best under eye concealer
I don't leave the house without applying this - even if I'm not wearing any other makeup, it immediately brightens my face and masks any wrinkles around my eyes
5 out of 5 stars
13 December, 2025
originally posted on itcosmetics.com
Excellent
Product is outstanding. It covers the dark spots on my face perfectly.
3 out of 5 stars
10 December, 2025
originally posted on http://www.ulta.com
Skip this
If youre not under 30 and have hydrated eye skin, this isnt for you. Its very thick and drying so it will crease and age you.1
2 out of 5 stars
6 December, 2025
originally posted on http://www.ulta.com
Ceases and fine lines
I was hoping this would be great but it does not blend or cover well and after just an hour it settles into creases fine lines.
4 out of 5 stars
5 December, 2025
originally posted on itcosmetics.com
Concealer under eye
[This review was collected as part of a promotion.] Like it , Has good under eye coverage . Will by again
5 out of 5 stars
4 December, 2025
originally posted on itcosmetics.com
Great don’t get ride of them
I love love Bye Bye and and CC natural matte they are my go to would love to see what else you have to offer
5 out of 5 stars
1 December, 2025
originally posted on itcosmetics.com
This concealer is the best I've tried!
Love this concealer because of how much coverage it gives. It's on the slightly heavier side but I like this because it covers up everything. The secret is to use a little which goes a long way! Blends in beautifully with my It Cosmetic foundation too.