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IT Cosmetics Brow Power Universal Eyebrow Pencil - 0.006oz - Ulta Beauty
$26.00
ColorUniversal Taupe
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- Best-selling, award-winning brow pencil mimics the look of real hair
- Budge-proof formula adheres to skin for the look of natural eyebrows that last
- Universal shades transform to all hair colors based on pressure
- Brow-enhancing biotin, saw palmetto and antioxidants
Description
The original phenomenon! Developed with plastic surgeons, this #1 best-selling, award-winning pencil is infused with brow-enhancing biotin, lecithin, saw palmetto, nettle, green tea, antioxidants, grape seed, and vitamins A, B5, C and E, plus proprietary Brow Power™ Technology to give you your most beautiful, natural-looking brows—even if you have none at all! Brow Power™ features an exclusive oval tip that works on both thin and thick brows to mimic the look of real hair, plus a built-in grooming spooley brush for polished perfection. The revolutionary, budge-proof formula adheres to skin for long-lasting results, while the universal transforming shade adjusts to all hair colors based on pressure and completely covers gray. Apply softer strokes for lighter hair colors, and press harder for darker tones. It truly is your brows but better!
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pencil
Beauty Purpose: Shaping
Net weight: .01 Ounces
TCIN: 82679913
UPC: 893224002703
Item Number (DPCI): 342-02-7749
Origin: Imported
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
g2035641 ingredients: hydrogenated coco-glycerides, paraffin, candelilla cera/candelilla wax/cire de candelilla, cera microcristallina/microcrystalline wax/cire microcristalline, copernicia cerifera cera/carnauba wax/cire de carnauba, cera alba/beeswax/cire dabeille, tocopheryl acetate, alumina, glycerin, biotin, [+/-: ci 77491, ci 77492, ci 77499/iron oxides, ci 77891/titanium dioxide].' '
Shipping details
Estimated ship dimensions: 5.3 inches length x 0.8 inches width x 0.6 inches height
Estimated ship weight: 0.02 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I've used the Universal Taupe color for years. What is the difference in color between this and the Brunette? I'd like to try it, but I don't want to be disappointed!
submitted by weety - 4 years ago
A: Hi there! The Brunette shade in our Brow Power pencil is a darker shade than Universal Taupe. IT is still the same Brow Power pencil you know & love! We hope you try IT out! XOXO
submitted byIT Product Expert - 4 years agoBrand expert
Q: Do you need to sharpen this pencil? Any recommended sharpeners?
submitted by Bullseye - 5 months ago
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Guests are saying
This eyebrow pencil is a favorite among guests for its smooth application and natural finish. The universal taupe shade is praised for its versatility, making it suitable for various skin tones. Many guests appreciate the built-in brush for blending, enhancing the overall look. While some have experienced issues with the pencil's durability, the majority find it easy to use and effective for achieving well-defined brows that last throughout the day.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 4860 reviews
100% would recommend
4 recommendations
5 out of 5 stars
5 January, 2026
originally posted on itcosmetics.com
Eyebrow pencil
Great product and easy to apply. This is the second time l have purchased this product.
5 out of 5 stars
1 January, 2026
originally posted on itcosmetics.com
Best Eyebrow I have used-and I am no spring chicke
This eyebrow pencil, the universal, is so wonderful. Fills in my brows perfectly and never looks like makeup. Very natural looking and lasts all day. Please don’t change this product!
2 out of 5 stars
28 December, 2025
originally posted on itcosmetics.com
Not Impressed
Sadly this is not working for me the way it was advertised. The pencil seems dull and doesn't do much.
1 reply from ITC CS team - 9 days ago
Hi Mscorona65! We’re sorry to hear that the Brow Power Universal Eyebrow Pencil wasn’t the right fit for you. We understand how disappointing it can be when a product doesn’t deliver the results you were hoping for. Your feedback is truly appreciated and helps others make informed choices. Depending on where and when your purchase was made, you may be eligible to return the item, and we encourage you to review our return policy for additional details https://tinyurl.com/25qu9tu3. Thank you for taking the time to share your experience.
3 out of 5 stars
27 December, 2025
originally posted on itcosmetics.com
Not the best
I was a bit disappointed with the eyebrow pencil. Especially with the price that it was, I was hoping it would be fantastic! The color went on weird and didn't last long at all. I guess I'll stick to the powder/foundation for now. What a waste.
1 reply from ITC CS team - 9 days ago
Hi Stefiam14! We’re truly sorry to hear that the Brow Power Universal Eyebrow Pencil didn’t meet your expectations, especially given the investment you made in it. We completely understand how frustrating it can be when a product doesn’t apply or wear as expected. Your feedback is very important to us and helps us continue to improve. Depending on where and when your purchase was made, you may be eligible to return the item, and we encourage you to review our return policy for more details https://returns.narvar.com/itcosmetics/returns. Thank you for taking the time to share your experience—we genuinely appreciate it.
3 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Decreased quality for the past year
I've been using this eyebrow pencil for about 10 years and I love the color and how it goes on. I use the taupe color which matches my own brows perfectly and doesn't even look like I'm wearing a pencil. However, for the past year the quality of the pencils have not been good at all. The crayon crumbles with pieces breaking off as I use it. And, I buy them much more often now that in years past. I've done through about 5 pencils in the past year whereas before I might have only gone through one or two. This is crazy. Get the quality standard back up, please, or you'll be losing a loyal customer. I'm trying to find a replacement product as we speak. Come one IT Cosmetics. Do better.
1 reply from ITC CS team - 11 days ago
Hi Alth08! Thank you for sharing your feedback about the Brow Power Universal Eyebrow Pencil. We’re truly sorry to hear about the issues you’ve experienced with the pencil breaking and the decrease in quality, and we completely understand how frustrating this must be, especially as a longtime loyal customer. We’d like the opportunity to review your experience and assist you further. Please contact our Consumer Care team at 1.800.356.5120, Monday–Saturday, 9 AM–5 PM ET, so we can help address your concerns. Thank you for bringing this to our attention.
5 out of 5 stars
26 December, 2025
originally posted on itcosmetics.com
Only brown pencil I use for years now
Doesn’t tug, goes on smoothly, blends easily and somehow always seems to keep its sharpened edge. My fave eyebrow pencil hands down and have used it for years
5 out of 5 stars
25 December, 2025
originally posted on itcosmetics.com
Beautiful Brows
This is my Go To for brow pencils. I order one as soon as I start a new one so I can make sure I never run out.
5 out of 5 stars
23 December, 2025
originally posted on itcosmetics.com
Brow power!
Love this eyebrow pencil. Applies easily and the brush is great!
5 out of 5 stars
22 December, 2025
originally posted on itcosmetics.com
Perfect Brows
I am not a make-up artist and don't consider myself good at any of it but this brow pencil is the only one that has worked for me. I have tried others and it looked so terrible that I had to spend 10 minutes scrubbing it off.
5 out of 5 stars
16 December, 2025
originally posted on itcosmetics.com
(no review title)
As an older redhead, I’ve been looking for a brow color that stays put all day, that works well with my coloring, and frames my eyes well. This brow pencil does all that with no smudging. 🙌🏼🙌🏼🙌🏼
5 out of 5 stars
2 December, 2025
originally posted on http://www.ulta.com
I would buy this again
This is easy to use and I especially like the color I chose
5 out of 5 stars
2 December, 2025
originally posted on itcosmetics.com
Can't go wrong with Universal Taupe
[This review was collected as part of a promotion.] I've tried less exspensive brands thinking why splurge on eyebrow pencil? Nothing compares to it as far as I'm concerned. The taupe is a perfect match for me, goes on smooth, & lasts all day.
5 out of 5 stars
29 November, 2025
originally posted on itcosmetics.com
IT is the best for brow pencils
This is my go-to brow pencil. I love the color and also the brow brush that is built-in to the pencil.
4 out of 5 stars
27 November, 2025
originally posted on itcosmetics.com
Brow pencil
This is an easy to use brow pencil. I've tried others and always come back to this one.
5 out of 5 stars
26 November, 2025
originally posted on itcosmetics.com
Best Coverage
Love this pencil because at 50 my eyebrows need some help! No smear and great coverage.
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Fantastic product
This brown pencil is by far the best I’ve used. I won’t buy any other brown pencil anymore. Not only is it a great product for ease of application but it is the perfect color matching my brows almost to a T which is very difficult for me being that they are so dark
5 out of 5 stars
23 November, 2025
originally posted on itcosmetics.com
Stays on
[This review was collected as part of a promotion.] Only brow pencil that stays on all day. Perfect color
5 out of 5 stars
22 November, 2025
originally posted on itcosmetics.com
brows
[This review was collected as part of a promotion.] love the ease of this product and the additional of the blonde color choice
4 out of 5 stars
18 November, 2025
originally posted on itcosmetics.com
Great Little Brows!
Easy to use, shape, and fill in brows. Wish it had a little more staying power but overall a good product. For a pencil one of the best; have been using for years.
5 out of 5 stars
18 November, 2025
originally posted on itcosmetics.com
Awesome Eyebrow Pencil!
It blends well with my natural brows, without being too heavy. So far, this is my favorite eyebrow pencil, and I don't have to sharpen it, which is convenient!