Identity Designed: The Process - by David Airey (Hardcover)

About the Book

Book Synopsis

In this comprehensive and insightful book, Airey guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, his unique insights and practical advice will help you succeed in crafting and managing impactful visual identities.

Drawing upon his expertise and extensive knowledge of the design profession, Airey not only shares lessons learned from projects he's worked on throughout his successful career--he also features compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples, showcasing the application of effective identity design principles in everyday contexts.

With its practical approach and thought-provoking analysis, Identity Designed: The Process equips you with the essential knowledge and tools needed to develop enduring, distinctive identities. By emphasizing the symbiotic relationship between creativity and strategic thinking, Airey guides you through the process of designing identities that resonate, that convey a persuasive brand narrative, and that ultimately improve how businesses function.

Whether you're a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand's visual presence, Identity Designed: The Process is an invaluable resource. It will help you make intentional creative choices to positively shape and transform the visual world around you.

Review Quotes

"Every brand project is a product of trust, relationships, access, ambition and communication. The story of the design solution is only half the story without knowing how something came to be. As someone who is endlessly fascinated by the juicy behind-the-scenes stuff, this new book fulfils all my nosy tendencies! And because it's David, it's as beautiful as it is thorough."

"A high value and unreservedly recommended addition to personal, professional, community, and college/university library Business Marketing Reserch and Branding/Logo collections and supplemental curriculum studies lists."

"Identity Designed: The Process stays true to what it has always stood for--well-curated pieces of work with exceptional writing that respects the process, appreciates the obstacles, and celebrates the creation. This start-to-end coverage is precious and crucial to proper creative dialogue--something that is getting increasingly scarce nowadays. David has inspired me and everyone at Fable for more than a decade, and again reminds us that well-paced design writing and respectful design discourse still exists in the world."

"Atop superb layout and impeccable exhibits are incisive studies of the processes essential to the success of identity design assignments. I highly recommend Mr Airey's new book to those interested in corporate identity specifically, and branding generally. I'm certain it will prove as valuable a guide to clients as it is to designers."

"David Airey continues to produce some of the best books on branding. His new book breaks down the process of creating a brand identity into four sections that are accompanied by both current and historic implementation. This digestible read is a perfect addition to the shelves of both upcoming and senior designers as well as anyone interested in working in brand communication and development. It's definitely one we will be using in the studio!"

"Please consider making room on your bookshelves for this absolute beaut from David Airey."

"This book is a gem! Gorgeous and so informative. It will be a great resource for those involved with design and branding."

"With Identity Designed: The Process David Airey has pressed his years of masterful brand stewardship into an exceptional gift to the field. Using case studies from some of today's premier identity masters David illuminates the sequential path of research, strategy, design and implementation. Whether you're laying the creative groundwork for your own company or are a designer preparing to breathe life into the next great brand, this identity roadmap is a cogent read that deserves your attention."

About the Author

Designer of enduring logos and visual identities, David Airey runs an independent graphic design studio in Northern Ireland, collaborating with clients worldwide to grow their businesses through distinctive, meaningful, and emotive design.

The pages of his design websites -- Logo Design Love & Identity Designed -- are visited millions of times each year, compelling David to write their accompanying books. The first, Logo Design Love, is available in thirteen languages, an expanded second edition, and is included on the reading lists of design courses around the world. The second, Identity Designed, is, in the words of Adobe's principal designer, Khoi Vinh, "not just a beautifully designed book, but also beautiful in its depth and detail about the identity design process."