How to Be Sustainable - by Paolo Taticchi & Melina Corvaglia-Charrey (Hardcover)

About the Book

Discover the strategies and expert insights that will build your sustainability skillset and arm you with everything you need to make a meaningful impact.

Book Synopsis

WINNER: Goody Business Book Award 2025 - Business - Environment

Is your sustainability strategy bold enough to drive real impact, or is it just ticking boxes?

How to Be Sustainable is a practical guide for senior leaders, CSOs and board-level professionals who want to lead with purpose and deliver measurable change.

Written by renowned sustainability expert Paolo Taticchi with Melina Corvaglia-Charrey, this book draws on interviews with Chief Sustainability Officers from global organizations including Enel Group, Microsoft, Canon and Sage. It explores what sets high-impact sustainability strategies apart and how others can close the gap.

You'll learn how to:

- Build sustainability plans that go beyond compliance and drive long-term value
- Align environmental goals with commercial performance, governance and stakeholder demands
- Integrate net zero commitments and carbon targets into strategy and reporting
- Elevate the CSO role while building leadership accountability and internal engagement

Featuring real-world case studies, frameworks and practical tools, How to Be Sustainable helps you lead a future-ready organization that's both commercially resilient and environmentally responsible.

Themes include: sustainability leadership, ESG strategy, long-term value, net zero, carbon targets, responsible business

Review Quotes

"Being sustainable is an ever-evolving concept as expectations about economic growth, investment risk and the role of companies in society are influenced by new and complex considerations. Business leaders are being pulled in all directions. The research distilled by Paolo Taticchi and Melina Corvaglia-Charrey in this book can only be helpful."-- "Silvia Pavoni, Editor in Chief, The Banker and Founder and former Editor of Sustainable Views, both part of the Financial Times Group"

"In a world where the challenges we face are complex and urgent, How to Be Sustainable offers a much-needed blueprint for real, actionable change. Paolo Taticchi and Melina Corvaglia-Charrey provide a compelling guide for businesses and leaders who are serious about moving beyond words to create lasting impact. With insights from top sustainability leaders and practical strategies, this book is an invaluable resource for anyone looking to lead with purpose and shape a sustainable future. A must-read for today's leaders and tomorrow's changemakers."-- "Jan Mühlfeit, former Chairman Europe, Microsoft Corporation"

"The nature of the risks a company faces in the competitive market battlefield continues to change. Understanding this evolution is a crucial step in selecting the risks worth taking and the way to manage them properly. It is also important to choose those risks that need to be avoided. A sustainable strategy is about projecting a company's success over a longer period of time and choosing the right risks. This book is a great manual for achieving this goal. A sustainable company is a company that knows and consciously manages the proper risk portfolio."-- "Francesco Starace, Partner at EQT Group and SBTi Chair"

About the Author

Paolo Taticchi is Professor in Strategy and Sustainability and the Co-Director of the Centre for Sustainable Business at University College London, School of Management. He is a prominent sustainability expert, speaker and consultant working with corporates and governments around the world. He is based in London, UK.

Melina Corvaglia-Charrey is a Researcher at University College London, School of Management. She has over 15 years of experience as a senior marketing leader in the media industry, and also works as a consultant supporting small-to-medium size businesses with their sustainability reporting efforts. She is based in Toronto, Canada.