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FluffCo Down Alternative Classic Hotel Pillow - 2 of 4FluffCo Down Alternative Classic Hotel Pillow - 3 of 4FluffCo Down Alternative Classic Hotel Pillow - 4 of 4
FluffCo Down Alternative Classic Hotel Pillow - 1 of 4

FluffCo Down Alternative Pillow - Standard Firm - White

$70.15 reg $115.00
Sale save $44.85 (39% off)
sizestandard
colorfirm fluff™
  • firm fluff™
  • soft fluff™

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At a glance

About this item

Highlights

  • Experience 5-Star Hotel Luxury: Sourced from the same suppliers that sell to luxury, 5-star hotels around the world. The FluffCo pillow offers an elegant look with signature colored piping around the pillow, just like those used in luxury hotels worldwide. Sleep in pure comfort and style
  • Premium Materials: The FluffCo pillow boasts a unique blend of sustainable and allergy-friendly materials. It features a 100% vegan microfiber polyester fill, surrounded by a 100% cotton, 300 thread count shell. This thoughtful design ensures the pillow remains breathable and cool while providing maximum comfort.
  • Easy Care: The pillow set is machine washable, which saves you time and effort. For year round softness and to prevent pilling up, it's highly recommended to have a gentle cycle with cold water, sun dry, or tumble dry
  • Awards Of The Company: Voted Best Luxury Pillow by Sleepiverse, Voted Best Overall Pillow by Apartment Therapy, has a rating of 95/100 rating by PureWow.

Description

Experience 5-Star Hotel Luxury: Sourced from the same suppliers that sell to luxury, 5-star hotels around the world. The FluffCo pillow offers an elegant look with signature colored piping around the pillow, just like those used in luxury hotels worldwide. Sleep in pure comfort and style.

Premium Materials: The FluffCo pillow boasts a unique blend of sustainable and allergy-friendly materials. It features a 100% vegan microfiber polyester fill, surrounded by a 100% cotton, 300 thread count shell. This thoughtful design ensures the pillow remains breathable and cool while providing maximum comfort

Easy Care: The pillow set is machine washable, which saves you time and effort. For year round softness and to prevent pilling up, it's highly recommended to have a gentle cycle with cold water, sun dry, or tumble dry.
Features: Rectangle (shape)
Dimensions (Overall): 20 inches (L), 28 inches (W), 40 inches thick
Weight: 2.7 pounds
Fill Material: 100% Polyester Fiber
Fabric Name: Plain Weave
Textile Material: 100% Cotton
Fill Density: Firm
Pillow style: Universal Sleeper Pillow
Thread Count: 300
Product Name: FluffCo Down Alternative Pillow - Standard Firm - White
Care and Cleaning: Machine Wash, Drying Instructions Not Provided
TCIN: 87683445
UPC: 860005065318
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 25 inches length x 40 inches width x 30 inches height
Estimated ship weight: 5 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: FluffCo

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, delivered to the guest, delivered by a Shipt shopper, or picked up by the guest.
See the return policy for complete information.

Q: Is this for one pillow or do you get 2?

submitted by Lynn - 6 months ago

  • A: This is one pillow and worth it! Quit buying a new pillow every month! This one ive had over 2 years. Just remember to hand refluff it or throw in dryer.

    submitted byAnninmo - 8 days ago

Q: Which one is best for a side sleeper

submitted by Laurie - 5 months ago

  • A: The firm is best for side sleepers. It is not overly firm and still cushiony

    submitted byAnninmo - 8 days ago

Q: One or two??????????????

submitted by Heady - 5 months ago

Additional product information and recommendations

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5 out of 5 stars with 1 ratings

Guests are saying

Guests have mixed feelings about these pillows. Many find them incredibly comfortable, likening them to high-end hotel pillows, and appreciate their ability to maintain loft and support. However, some guests feel the pillows are too soft or too firm, and a few have experienced issues with flattening or lack of support. Overall, the pillows are praised for their quality and comfort, but they may not suit everyone's preferences.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.9 out of 5 stars with 225 reviews
    2 out of 5 stars
    11 April, 2026
    originally posted on FluffCo
    Image

    Pillow

    Not my favorite for price. No support and seems cheap
    Harry
    Did you find this review helpful?
    4 out of 5 stars
    10 April, 2026
    originally posted on FluffCo
    Image

    Fluffco pillows

    The pillows are nice and comfortable but not what I expected them to be . I got the firm pillows ' for me they need to be a little more firm!
    Did you find this review helpful?
    2 out of 5 stars
    9 April, 2026
    originally posted on FluffCo
    Image

    Pillow

    I purchased the "hotel" down alternative pillows because of the promise of easing neck & back pain. All the reviews were so positive so I figured I couldn't go wrong. These pillows are awful. They have no support and are nothing like a luxury hotel pillow. They also don't stay cool as advertised. I'm very disappointed in how much money I wasted.
    L. Marshall
    Did you find this review helpful?
    2 out of 5 stars
    8 April, 2026
    originally posted on FluffCo
    Image

    Nothing special was hoping it would help

    It hasn’t helped with shoulder pain as it seem to flatten where your head lays
    Sammie
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on FluffCo
    Image

    Pillow

    Very comfy pilow has helped my neck and shoulders.
    Keith
    Did you find this review helpful?
    4 out of 5 stars
    6 April, 2026
    originally posted on FluffCo
    Image

    King Pillow

    Pillow is comfortable however i thought it would stay cooler.
    Craig
    Did you find this review helpful?
    5 out of 5 stars
    6 April, 2026
    originally posted on FluffCo
    Image

    King and Queen of Fluff

    My bed is my sanctuary, and therefore I try to curate the best products I can find to maximize the amount of sleep I don't get after the age of 54. I love these pillows; they are so comfortable. You can fluff them back up, and mold them into any position you want, per my husband. :-)
    Paige's Mom
    Did you find this review helpful?
    5 out of 5 stars
    5 April, 2026
    originally posted on FluffCo
    Image

    Quality and Comfort!

    As seen on NBC's Today Show, I purchased this pillow per their recommendation and it has turned out to be exactly as they said, a high-end hotel-like pillow that stays cool and gives you right support for a great night sleep.
    KerriK
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on FluffCo
    Image

    Amazing!!!

    I've had neck problems for years. I've been through so many pillows trying to find the right one. Well, I think I found it. Since I"ve been sleeping on this pillow I've had no neck issues! Thank you!!
    Gina G
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 April, 2026
    originally posted on FluffCo
    Image

    Sleep-FINALLY,

    This pillow is fabulous! I had my first good night’s sleep in weeks after it’s arrival.
    Marcy
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on FluffCo
    Image

    Perfect Pillow!

    Although I’m a side sleeper, I ordered a back sleeper pillow, as I’m rather petite. It fits me perfectly. Since I received my mew pillow, I have slept comfortably every night. No more rock hard pillows for me. Love my FluffyCo Pillow!
    P. Kelley
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 April, 2026
    originally posted on FluffCo
    Image

    No regrets

    The best rest I've had in years! These pillows are extremely comfortable. I've spent thousands on "hotel" pillows and none have been as considerable as these. Thank you, FluffCo.
    CPerry
    1 guest found this review helpful. Did you?
    5 out of 5 stars
    4 April, 2026
    originally posted on FluffCo
    Image

    New pillow for the win!

    SO.MANY.PILLOWS! This is where I stop looking and start sleeping comfortably! Thank you, FLUFF!
    Happy Camper
    Did you find this review helpful?
    5 out of 5 stars
    4 April, 2026
    originally posted on FluffCo
    Image

    UP IN THE CLOUDS.

    Very satisfied with the results of the first round. Comfortable from day one.
    Happy Dreams
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on FluffCo
    Image

    Supportive

    I’m a side sleeper and these are wonderfully supportive!
    Bevh
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on FluffCo
    Image

    Great sleep!

    Best pillow I’ve had in a while. Husband also likes it.
    Sue Z
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on FluffCo
    Image

    Great pillows!

    I ordered 2 standard alternative down pillows and I absolutely loved them! I have been purchasing pillows attempting to find one to help me get a restful nights sleep as well as help my wrenched neck. I have to say that I am pleasantly surprised at how comfortable they are. I have had them now for several weeks and noticed that I have been sleeping longer and more restful, and my neck is a bit better. I highly recommend these pillows!
    Mary-Jo
    Did you find this review helpful?
    5 out of 5 stars
    3 April, 2026
    originally posted on FluffCo
    Image

    Checked in sleep

    Sleeping like I checked in a hotel. So soft and fluffy, my neck didn’t hurt when I woke up.
    Anna
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on FluffCo
    Image

    no sinking pillow

    It's great to have a pillow that doesn't become flat once your head is on it. The firmness is just enough without being a bolder under your head. I like it enough to order a pair for my RV.
    Scott
    Did you find this review helpful?
    5 out of 5 stars
    2 April, 2026
    originally posted on FluffCo
    Image

    Fantastic

    Fantastic and I’ve had five neck surgeries in constant pain in my shoulders I wish they had other pillows for other parts of the body including the back
    Maryt
    Did you find this review helpful?

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