Floramama - by Chloé Roy (Hardcover)

Book Synopsis

Grow beautiful flowers--and build a meaningful, profitable business from them.

If you've ever dreamed of turning a passion for flowers into a livelihood, Floramama shows you how to grow, design, and sell stunning seasonal bouquets using small-scale, ecological methods that actually work.

From experienced flower farmer Chloé Roy, this practical and visually rich guide brings together biointensive growing, floral artistry, and real-world business strategy--helping you move from garden inspiration to sustainable income.

What You'll Gain

• A clear path to starting and managing a small-scale flower farm


• Proven methods to grow healthy, high-quality blooms using ecological practices


• Practical systems to increase productivity--even on limited land


• Business strategies to build reliable income and strong local markets


• The confidence to design and sell bouquets that stand out

Rather than separating growing from selling, this guide connects the full cycle--from seed to bouquet to customer--so you can build a cohesive, resilient business.

From Soil to Sales: A Complete System

Drawing on over a decade of experience running a successful flower farm, Chloé Roy adapts biointensive market gardening techniques--popularized by Jean-Martin Fortier--to the world of floriculture.

Inside, you'll learn how to:

• Plan and manage flower production across seasons


• Select and grow annuals, perennials, bulbs, and wildflowers


• Build soil health and manage fertility naturally


• Use efficient tools, irrigation, and infrastructure


• Extend vase life through smart harvesting and handling


• Develop markets, pricing, and sales channels that support profitability

If you're looking for practical ways to grow flowers with both beauty and financial sustainability, this book provides grounded, experience-based guidance.

More Than Growing: The Art of the Bouquet

This book goes beyond cultivation to explore the creative and sensory side of working with flowers:

• Combine color, texture, shape, and movement


• Create arrangements that feel abundant and natural


• Develop a signature style rooted in seasonal materials


• Design bouquets that connect emotionally with customers

Rather than treating design as an afterthought, Floramama shows how artistry and growing work together to create value.

Who This Book is For

• Aspiring flower farmers ready to start a small-scale business


• Market gardeners expanding into cut flowers


• Home gardeners wanting to grow flowers with purpose and structure


• Creative entrepreneurs seeking a land-based livelihood


• Readers inspired by seasonal living and local, ecological production

Rooted in Real-world Success

Chloé Roy is the founder of Floramama, Quebec's first biointensive flower farm, built on just 1.5 acres and generating a thriving, diversified business.

Her work combines ecological growing with entrepreneurial insight--demonstrating how small-scale agriculture can support both creativity and financial sustainability.

A Practical Path to Beauty and Livelihood

In a time when more people are seeking meaningful, land-based work, growing flowers offers both connection and possibility.

Floramama provides a grounded path forward--helping you cultivate beauty, build community, and create a livelihood rooted in the rhythms of the seasons.

About the Author

Chloé Roy is a successful ecological flower grower, flower farming instructor, and founder of the groundbreaking start-up Floramama. After working with Jean-Martin Fortier at Les Jardins de la Grelinette for two years, she was inspired to apply her newly acquired skills in human-scale agriculture to floriculture. Chloé studied cut flower production with Erin Benzakein of Floret Flowers and learned floral arranging from Sarah Ryhanen of New York-based Saipua. She launched Floramama, Quebec's first biointensive flower farm, in 2014. Since then, Floramama has grown to provide full-time employment for several women while delivering bouquets to over 550 annual subscribers and selling to the public through farmers markets, to florists and designers, to small local shops and a large organic grocery store chain, as well as arranging flowers for weddings and events, turning Floramama's 1.5 acres of flowers into a $380,000 annual business. Chloé lives and farms in Frelighsburg, Quebec.