Edicta Munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii - (Brill Studies in Greek and Roman Epigraphy) (Hardcover)

About the Book

The book demonstrates sophisticated advertising methods in ancient Pompeii for promoting gladiatorial games, revealing that advertising has always been a universal phenomenon transcending time periods.

Book Synopsis

Edicta munerum: Advertising and Promotion of Gladiatorial Games in Ancient Pompeii delves into the intriguing realm of behind-the-scenes preparations for the gladiatorial games in ancient Pompeii, shedding light on how advertising played a pivotal role in informing and enticing the public to witness gladiators engage in life-and-death combat. By examining epigraphic evidence, the book highlights the spatial and aesthetic significance of inscriptions as ancient means of conveying information about mass events held in the local amphitheatres. This study demonstrates that the world of advertising was well-established and thriving over two millennia ago.

About the Author

Anna Miączewska, PhD (2019), works as a Lecturer at the Maria Curie-Sklodowska University in Lublin, Poland. She is an archaeologist and historian specialising in the ancient Roman history of the Late Roman Republic and early principate period. She is the author of Roman Discus Lamps: Studies in the Significance and Meaning of Gladiatorial Images (Institute of European Culture, Adam Mickiewicz University in Poznań, 2015).