Dove Beauty Intensive Repair Advanced Damage Therapy 10-in-1 Serum Hair Mask with Glutamic Amino Serum - 9.2oz
$9.99
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$8.89($0.32/fluid ounce)
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4.5 out of 5 stars with 1994 ratings
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The Dove Intensive Repair 10 in 1 Serum Mask is a transformative hair treatment that offers deep hydration, nourishment, and repair for various hair types. Guests appreciate its creamy texture, pleasant scent, and ease of use, making it a convenient addition to their hair care routine. Many have noticed significant improvements in softness, shine, and manageability after just one application. This affordable mask is ideal for those seeking to revitalize their hair and combat damage from coloring and heat styling.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 665 reviews
quality: 4 out of 5
value: 4.24 out of 5
59% would recommend
32 recommendations
4 out of 5 stars
Thumbs up graphic, would recommend
15 January, 2026Verified purchase
Soft hair but strong smell
I like this hair mask quite a bit - makes my hair soft and reduces frizz. My hair always looks better after I use it. HOWEVER, it does have a very strong scent. Very strong. It lingers on your hair for a day or two after. So if you’re sensitive to that, it may not be the right product for you.
3 out of 5 stars
Thumbs down graphic, would not recommend
12 January, 2026Verified purchase
fine, not great
Made my hair a little softer but nothing crazy. This has the classic Dove smell, it's sooo strong and it lingers. I'll use this once in a while but wouldnt repurchase.
2 out of 5 stars
11 January, 2026Verified purchase
(no review title)
I agree with other reviews that this was way too scented for me. It’s all I could smell for hours after and it didn’t condition my fine curly hair as well as others.
3 out of 5 stars
Thumbs down graphic, would not recommend
6 January, 2026Verified purchase
Strong scent
Felt nice but the scent was way too strong for me as someone who usually uses unscented products. It wasn’t too heavy though for my fine, thin, bleach damaged hair
1 reply from DoveExpert team - 3 days ago
We appreciate your feedback. Please reach out to us at consumer.services@unilever.com if you’d like a recommendation! Hope this helps!
3 out of 5 stars
29 December, 2025Verified purchase
(no review title)
Not worth the price and unit and definitely not the hype
1 reply from DoveExpert team - 13 days ago
Hi there, we're truly sorry to hear about the issue you've experienced with the Dove Beauty Intensive Repair Advanced Damage Therapy 10-in-1 Serum Hair Mask with Glutamic Amino Serum. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53660475 we’ll make sure to assist you promptly.
4 out of 5 stars
23 December, 2025
originally posted on dove.com
It’s good but a little thick for my hair
I love how my hair feels soft and silky, the application on the hair feels smooth and gave it that nice slip to my hair. It also felt kinda moisturizing. Just a few problems tho, when I was rinsing out the mask, my hair felt a little weighted down and also when rinsing off the mask, it was so slippery that I almost fell in the shower. Yikes! But overall, still a great hair mask I just wouldn’t buy it again, if I’m going to get any dove hair mask, I would try the hyaluronic + moisture hair mask, I heard it’s the lightest weight of the three hair masks (intensive, bond repair, daily moisture/hyaluronic + moisture).
1 out of 5 stars
22 December, 2025
originally posted on dove.com
the smell is turning my stomach
The scent is so strong it's honestly making me nauseous and giving me a migraine. I have no idea how anyone can use this product. It's going straight in the trash and I won't buy any other Dove hair products based on how terrible and strong this scent is. My hair smells like the hand soap in a gas station bathroom.
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Great product!
I’ve been using the hair mask for two weeks now, and I can already see a noticeable improvement in my hair!
5 out of 5 stars
Thumbs up graphic, would recommend
8 December, 2025Verified purchase
Obsessed
This makes my hair so soft and healthy, and it smells amazing!
1 out of 5 stars
4 December, 2025Verified purchase
(no review title)
Can't use it because came damage do to poor packing.
5 out of 5 stars
2 December, 2025
originally posted on dove.com
Glowing, glossy & gorgeous!!
Hands down the best mask I’ve ever used! As a blonde I’ve always struggled to get a silky smooth result but this product makes my hair look SO glossy and the softness is incredible, it feels so hydrated and healthy!
1 out of 5 stars
Thumbs down graphic, would not recommend
29 November, 2025
Sticky leaves hair greasy
Sticky
1 reply from DoveExpert team - 2 months ago
Hi Sara S, thank you for sharing your honest feedback. We're really sorry to hear the product left your hair feeling sticky and greasy instead of the result you expected. We’re committed to delivering high quality experiences, and your input is valuable to us. Your satisfaction is important to us. Please connect with our Consumer Services team at (Consumer.Services@Unilever.com) with your contact details and the ref ID: (53372215) so we can address your concerns promptly.
5 out of 5 stars
Thumbs down graphic, would not recommend
17 November, 2025Verified purchase
(no review title)
smells sooo good
1 out of 5 stars
Thumbs down graphic, would not recommend
15 November, 2025Verified purchase
Yuck!
I’m 30 years old and I’ve used many, many hair masks over the years. This is probably the worst one I’ve ever used. My hair is fine, frizzy, and naturally curly. It’s damaged from heat styling so I was hoping this would help. I rinsed all of it out very thoroughly, but, when I dried my hair it looked sticky and oily. I had to suffer through a whole day of work looking dirty and like I hadn’t washed my hair in a few days. Never again.
5 out of 5 stars
Thumbs down graphic, would not recommend
11 November, 2025Verified purchase
(no review title)
wonderful product.
1 out of 5 stars
Thumbs down graphic, would not recommend
4 November, 2025Verified purchase
Not for me!
Made my fine (but a lot of it) hair way too soft and flat. My hair feels so thin and lifeless after using this, and I lose a lot more hair when I use it as well.
1 reply from DoveExpert team - 2 months ago
Hi, we're truly sorry to hear about the issue you've experienced with the Dove Beauty Intensive Repair Advanced Damage Therapy 10-in-1 Serum Hair Mask with Glutamic Amino Serum. Thank you for bringing this to our attention. We want to make things right for you. Please send us an email at unileverconsumercare.usa@unilever.com with your details, and reference ID 53132206 we’ll make sure to assist you promptly.
5 out of 5 stars
31 October, 2025
originally posted on dove.com
Amazing 10 in 1 product
This stuff is absolutely the most amazing product. It made my hair so soft and shiny . It got the tangles out of my hair fast and easy application. It was very quick and Effective. Great hydration. It gave my hair wonderful texture. Nice ingredients
5 out of 5 stars
Thumbs up graphic, would recommend
24 October, 2025Verified purchase
Dove Intensive Repair Hair Mask
This intensive repair hair mask by Dove is magical! It worked wonders to soften and smooth my dry, damaged hair. I could immediately tell the difference after the first use and would highly recommend this product to anyone looking for an affordable and effective hair care solution. Pair the mask with the shampoo and conditioner set for a terrific trio!
5 out of 5 stars
Thumbs up graphic, would recommend
19 October, 2025
(no review title)
Used on fine wavy hair that can be prone to tangling on the ends. It improved strength and shine noticeably after a couple of uses. Smells great, although the amount of fragrance may be too much for some.
5 out of 5 stars
Thumbs up graphic, would recommend
14 October, 2025Verified purchase
So good
So good I have very long dry hair and this has already made such a huge difference. Will be buying again.