Don't Smash the Watermelon! - by Patrick S Noonan & Lynne G Segall Paperback

Book Synopsis

Are you solving problems--or smashing watermelons?

In a world where vague marching orders like "Figure it out!" are the norm, too many teams rush into action without truly understanding the problem. The result? They smash the watermelon with sloppy, haphazard problem-solving that leaves organizations wondering why their efforts fell flat.

In Don't Smash the Watermelon!, seasoned educators and consultants Patrick S. Noonan, PhD, and Lynne G. Segall draw on decades of experience teaching structured problem-solving to MBA students, executives, and professionals around the globe. This groundbreaking guide transforms the chaos of "smash-and-grab" approaches into a deliberate, actionable process that empowers individuals and teams to tackle even the most complex challenges.

Through field-tested frameworks, practical templates, and real-world examples, this book provides an end-to-end solution for effective problem-solving and communication. Whether you're a newly minted graduate, an experienced manager, or a senior executive, you'll learn how to:

• Define the problem clearly and accurately, avoiding common pitfalls.
• Break down issues into actionable components using proven frameworks.
• Develop strategies that guide research, analysis, and collaboration.
• Communicate effectively at every step, from shaping arguments to delivering presentations.
• Engage stakeholders and lead teams to lasting impact.

Packed with vivid illustrations, annotated examples, and expert tips, Don't Smash the Watermelon! demystifies the methods used by top consulting firms like McKinsey and Accenture, making them accessible to professionals at all levels. The book goes beyond what to do, showing you how to think critically, adapt to changing circumstances, and build solutions that drive meaningful results.

Whether you're preparing for case competitions, managing complex projects, or leading organizational change, this book will be your trusted companion, equipping you with the skills to thrive in any industry or environment. Stop smashing watermelons and start carving solutions that matter.

About the Author

PATRICK S. NOONAN is an award-winning professor, writer and business advisor. Dr. Noonan is Professor Emeritus at Emory University, where he taught decision analysis, business analytics, and problem-solving for over 25 years. He is a former faculty member of the Harvard Business School, where he earned his PhD in Decision Sciences. He also holds an MBA and a BS in Engineering & Applied Science from Yale. A former McKinsey consultant, Dr. Noonan has also advised such organizations as Microsoft, Dow Chemical, the CDC, and Bristol-Myers Squibb. His classroom work earned him Emory's Distinguished Educator award 13 times, and his career contributions were recognized with INFORMS' Annual Prize for Teaching the Practice of Analytics.

LYNNE G. SEGALL is a global expert in building the capabilities of individuals, teams and organizations in the art of problem-solving and communication. As an Associate Dean and Associate Professor in the Practice of Organization & Management at Emory University's Goizueta Business School, Prof. Segall leads Goizueta IMPACT, its flagship, project-based experiential-learning curriculum, in which MBA teams tackle real-world problems and deliver practical solutions to sponsoring organizations. Prof. Segall also develops and teaches programs on structured problem-solving, coaching teams, and communication to executives at such organizations as Crumbl Cookies, U.S. Army Rangers, and Warner Brothers Discovery. Previously, at Accenture, she served clients, designed professional development programs for 16,000 consultants worldwide, and developed talent and organization consulting services. Prof. Segall holds an MBA from Emory (as a Woodruff Scholar) and a BS in Communication Studies from Northwestern University.