Sponsored
Dawn Ultra Dishwashing Liquid Dish Soap - Original
$9.99
In Stock
Eligible for registries and wish lists
At a glance
Sponsored
About this item
Highlights
- 50% Less* Scrubbing (*vs. Dawn Non-Concentrated)
- The only brand trusted by rescue workers to save wildlife
- Dawn dishwashing liquid can be used to clean items beyond the kitchen sink.
- Use to pre-treat laundry stains, to clean greasy tools and car wheels, and to remove grease and grime around the house.
- Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated)
- Made with biodegradable surfactants
- #1 Dishwashing liquid brand* in North America (*Based on Sales).
Description
Think all dish soaps are the same? Think again. No matter what you've got cooking in the kitchen, Dawn Ultra Original dish soap will leave your dishes squeaky clean every time. Get your ultimate clean and be the kitchen hero with the grease cleaning power of Dawn dishwashing liquid. With 50% less scrubbing* (*vs. Dawn Non-Concentrated), Dawn works harder so you can get back to spending quality time with your family. Dawn Ultra's powerful formula helps you get through more dishes with less* dishwashing liquid (*vs. Dawn Non-Concentrated). Dawn helps save wildlife. For more than 40 years, Dawn has helped save wildlife both at the sink, with products designed to get dishes cleaner faster, using less water*, and at the shore, where we work with wildlife rescue experts to protect and care for aquatic wildlife (*vs. running the tap with Dawn Non-Concentrated). Dawn is the only brand of dish soap trusted by rescue workers to clean wildlife impacted by oil spills. Dawn dishwashing liquid can be used to clean items beyond the kitchen sink. Use Dawn dishwashing liquid to pre-treat greasy laundry stains, to clean greasy tools and car wheels, and to remove grease and grime from around the house. Dawn is tough on grease, yet gentle. Made with biodegradable surfactants. #1 Brand* in North America (*Based on Sales).
Scent: Original
Health Facts: Phosphate-Free
Product Warning: Keep out of reach of children, keep out of eyes, flush immediately if product enters eyes, drink water if product is swallowed
Product Form: Liquid
Sustainability Claims: Biodegradable
Recommended Surface Application: Multi-Surface
Product Results: Removes Soil, Used for Cleaning, Cleaner, Removes Grease
Recommended Product Application: Dishes
Net weight: 70 fl oz (US)
TCIN: 17038274
UPC: 030772093986
Item Number (DPCI): 003-06-0167
Origin: Made in the USA or Imported
General Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details aren’t accurate or complete, we want to know about it.
Ingredients:
alcohol denat., c10-16 alkyldimethylamine oxide, c9-11 pareth-8, colorants, deceth-8, fragrances, methylisothiazolinone, pei-14 peg-24/ppg-16 copolymer, phenoxyethanol, ppg-26, sodium chloride, sodium lauryl sulfate, water' '
Allergens & Warnings:
KEEP OUT OF REACH OF CHILDREN. If in eyes, may cause temporary discomfort; flush thoroughly with water. If swallowed, drink a glass of water to dilute., Not for use in dishwashers., Contains fragrance allergen(s).Shipping details
Estimated ship dimensions: 3.87 inches length x 6.45 inches width x 11.13 inches height
Estimated ship weight: 5.07 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Guests are saying
The recent changes to the scent of Dawn dish soap have sparked significant dissatisfaction among guests, with many expressing a strong preference for the original formula. Despite its effectiveness in cutting grease and cleaning dishes, the new fragrance has been described as overpowering and unpleasant. Guests appreciate the product's cleaning power and versatility, but the scent change has led to a decline in loyalty, prompting many to seek alternatives. The product remains a staple for its cleaning capabilities, but the scent issue is a major concern.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 32154 reviews
cleans effectively: 4.34 out of 5
quality: 3.85 out of 5
value: 3.81 out of 5
57% would recommend
1085 recommendations
5 out of 5 stars
3 January, 2026Verified purchase
My favorite Soap!
Our families favorite soap! Keep going back to Dawn. Always surprises me when I go other places and they have other soap. I miss my Dawn!
5 out of 5 stars
Thumbs up graphic, would recommend
1 January, 2026Verified purchase
Streak free dish soap
I love dawn and it’s my most favorite dish soap. Bought this small bottle for easy use while washing dishes. It’s effective and doesn’t leave streaks which I LOVE!
5 out of 5 stars
30 December, 2025Verified purchase
Soap
Amazing works good Price is great
5 out of 5 stars
Thumbs down graphic, would not recommend
28 December, 2025Verified purchase
(no review title)
dawn is my go to always..holds up better than other soaps
5 out of 5 stars
24 December, 2025Verified purchase
(no review title)
Does what it’s suppose to Do
5 out of 5 stars
Thumbs up graphic, would recommend
23 December, 2025Verified purchase
Clean and Fresh
Dawn I'm is the BEST Dish Detergent. You can get a lot of use cleaning different things. I only buy Dawn.
5 out of 5 stars
22 December, 2025Verified purchase
(no review title)
Good
1 out of 5 stars
21 December, 2025
Damaged bottle of Dawn
The Dawn bottle was opened and was not full. There was residue around the cap. I did not notice it until I got home. I will bring it back when I return to the store. I will take photos.
1 out of 5 stars
20 December, 2025
originally posted on dawn-dish.com
New smell is abysmal
Dislike the overly chemical, cheap perfume scent intensely. After 20 years will be looking for new product.
5 out of 5 stars
19 December, 2025
originally posted on influenster.com
Why would you buy from anyone else?
The best bang for your buck that cleans EVERYTHING. I even use it to clean my makeup brushes or personal beauty sponges! It gets the rough grid out of my pods and even cleans my countertops
5 out of 5 stars
Thumbs up graphic, would recommend
18 December, 2025Verified purchase
(no review title)
Works well to clean grease etc. love the smell.
5 out of 5 stars
Thumbs up graphic, would recommend
17 December, 2025Verified purchase
I'm a lifetime fan!
Dawn is the only dishwashing liquid that works for myself. I keep a mixture of Dawn and water in a spray bottle and use it to clean everything from eye glasses to pet cages. Then the fact that it cuts through grease!
5 out of 5 stars
17 December, 2025
originally posted on influenster.com
Powerful grease-cutting dish soap with great quali
I’ve been using Dawn Ultra Dishwashing Liquid for years, and it never disappoints. It cuts through grease incredibly well, even on heavily used pots and pans, with just a small amount. The original scent is clean and pleasant, not overpowering, and it rinses off easily without leaving residue. One bottle lasts a long time, which makes it a great value. The quality and performance are consistently excellent, and it’s the only dish soap I trust in my kitchen.
5 out of 5 stars
16 December, 2025Verified purchase
(no review title)
Works great
1 out of 5 stars
16 December, 2025
originally posted on dawn-dish.com
New Dawn stinks
I have used Dawn for decades, and the new scent is so awful, I will never buy blue Dawn again. I am so disappointed with the smell that I’ll look to another company now.
1 reply from Customer Care team - 18 days ago
We thank you for sharing your feedback on our recent change to Dawn Ultra Original. We know this is the first change in over 10 years, and that scent preference can be very personal. We're sorry to hear you are not a fan of the new scent. Please rest assured that we value your feedback greatly, and we will relay it to our Research and Development team. We'd recommend giving our Dawn E-Z Squeeze Free & Clear Fragrance-Free a try, as it has all of the cleaning power of Dawn with no added scent. We'd love to hear more about your experience and help you locate this version of Dawn. Please give us a call at (800) 725-3296 Monday-Friday 9 AM - 6 PM EST.
5 out of 5 stars
16 December, 2025
originally posted on influenster.com
Dawn Dish Soap
I have used this product to do my dishes for a while now. I really like how it cleans and smells so good. I would of liked to know how good it was so i could of started using it way before. I really recommend this product if you love to have your dishes clean.
5 out of 5 stars
Thumbs up graphic, would recommend
15 December, 2025Verified purchase
Mom
the only dish liquid that I buy great on all dishes and pots, last long great value
5 out of 5 stars
Thumbs up graphic, would recommend
14 December, 2025Verified purchase
(no review title)
An absolute classic for washing dishes or getting grease stains out of clothes
1 out of 5 stars
14 December, 2025
originally posted on dawn-dish.com
hard for anyone with allergies to strong smells
the new scent for even the original dish soap stinks, your dishes smell like the scent even afterwards. when someone it highly allergic to strong smells this product is not for them, need to go back to the original way this was made.
1 reply from Customer Care team - 19 days ago
We know how important it is to have a scent you love when it comes to washing dishes, and we're very sorry to hear about your experience. All our products go through stringent tests and evaluations to ensure they are safe and effective when used as directed, so this is not something we’d expect to happen. If you haven’t already, please discontinue using the dish soap and set it aside in case we need more information. The scent of Dawn Ultra was changed after receiving positive feedback during extensive testing with consumers. This is the first scent change for Dawn Ultra Original in over 10 years. We understand that this change may be disappointing for some consumers, and we truly value your feedback, as it’s instrumental in guiding our team as we continue to work on future innovations. To help remove the scent, we recommend soaking the dishes in hot water with some distilled vinegar added to it. If you choose to wash the dishes in the dishwasher, pour some vinegar into the bottom of the dishwasher, along with some vinegar directly into the dispenser. We offer a variety of scents, and even an Unscented version of Dawn in an E-Z Squeeze bottle, and we'd love to help find a version you'll love. Please call us at (800) 725-3296 so we can continue assisting you.
5 out of 5 stars
14 December, 2025
originally posted on influenster.com
Suds up for sure.
I used this as a clarifying shampoo and this for sure strips everything out. If it works well on animals it works amazing on humans. Also it works well on dishes.