Data for All - by John K Thompson (Paperback)

About the Book

A must-read for anyone who wants to take control of their personal data Data for All is an accessible guide around how businesses collect, use, and exploit data, explaining of how the legislation overturns the existing system. For anyone curious or concerned about how their data is used, this text does not require any technical knowledge.

Book Synopsis

Do you know what happens to your personal data when you are browsing, buying, or using apps? Discover how your data is harvested and exploited, and what you can do to access, delete, and monetize it.

Data for All empowers everyone--from tech experts to the general public--to control how third parties use personal data. Read this eye-opening book to learn:

• The types of data you generate with every action, every day
• Where your data is stored, who controls it, and how much money they make from it
• How you can manage access and monetization of your own data
• Restricting data access to only companies and organizations you want to support
• The history of how we think about data, and why that is changing
• The new data ecosystem being built right now for your benefit

The data you generate every day is the lifeblood of many large companies--and they make billions of dollars using it. In Data for All, bestselling author John K. Thompson outlines how this one-sided data economy is about to undergo a dramatic change. Thompson pulls back the curtain to reveal the true nature of data ownership, and how you can turn your data from a revenue stream for companies into a financial asset for your benefit.

Foreword by Thomas H. Davenport.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

About the Technology

Do you know what happens to your personal data when you're browsing and buying? New global laws are turning the tide on companies who make billions from your clicks, searches, and likes. This eye-opening book provides an inspiring vision of how you can take back control of the data you generate every day.

About the Book

Data for All gives you a step-by-step plan to transform your relationship with data and start earning a "data dividend"--hundreds or thousands of dollars paid out simply for your online activities. You'll learn how to oversee who accesses your data, how much different types of data are worth, and how to keep private details private.

What's Inside

• The types of data you generate with every action, every day
• How you can manage access and monetization of your own data
• The history of how we think about data, and why that is changing
• The new data ecosystem being built right now for your benefit

About the Reader

For anyone who is curious or concerned about how their data is used. No technical knowledge required.

About the Author

John K. Thompson is an international technology executive with over 37 years of experience in the fields of data, advanced analytics, and artificial intelligence.

Table of Contents

1 A history of data
2 How data works today
3 You and your data
4 Trust
5 Privacy
6 Moving from Open Data to Our Data
7 Derived data, synthetic data, and analytics
8 Looking forward: What's next for our data?

From the Back Cover

Take control of your personal data. Learn how companies manipulate and exploit your data and what you can do to access, delete, and monetise it yourself.

The data you generate every day makes big companies rich. In Data for All, bestselling author John K Thompson outlines how this one-sided data economy is about to come to a dramatic end. Thompson pulls back the curtain to reveal the true nature of data ownership and explains how you can turn your data from an exploited resource into a financial asset.

More about the book

Both a handbook and a manifesto, Data for All is a must-read for anyone who wants to take control of their personal data. It lays out how businesses collect, use, and exploit data, providing a clear explanation of how the legislation overturns the existing system. By following this direct and accessible guide, you will completely change the way you handle your data.

In this fascinating book, you will learn how to oversee who accesses your data, how much different types of data are worth, and how to keep private details private. You wil soon stop being a passive source of free data, and start earning a "data dividend"--hundreds or thousands of dollars paid out simply for your daily online activities.

About the reader

This text is for anyone curious or concerned about how their data is used, and what they can do to reclaim ownership. No technical knowledge is required.

About the author

John K. Thompson is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and Artificial Intelligence (AI). He was an executive partner at Gartner, and he was responsible for the advanced analytics business unit of the Dell Software Group. John is the author of Analytics Teams: Harnessing Analytics and Artificial Intelligencefor Business Improvement and co-author of Analytics: How to win with Intelligence. He holds a bachelor of science degree in Computer Science from Ferris State University and an MBA in Marketing from DePaul University.

About the Author

John K. Thompson is an international technology executive with over 35 years of experience in the fields of data, advanced analytics, and artificial intelligence (AI). He was an executive partner at Gartner, and he was responsible for the advanced analytics business unit of the Dell Software Group. John is the author of Analytics Teams: Harnessing analytics and artificial intelligence for business improvement and co-author of Analytics: How to win with Intelligence. He holds a bachelor of science degree in computer science from Ferris State University and an MBA in marketing from DePaul University.