Culture Stores - by Ibrahim Ibrahim & Koral Ibrahim

About the Book

Book Synopsis

Reimagine physical retail as a strategic growth driver in a digital-first world.

Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financial, cultural and strategic impact of retail transformation. As online shopping grows and physical retail evolves, this book equips leaders with tools for informed decision-making, brand governance and long-term value creation.

Drawing on expert interviews and global examples, authors Ibrahim Ibrahim and Koral Ibrahim demonstrate how leading brands are leveraging physical spaces to deliver results that extend far beyond transactions.
You'll discover how to:
- Apply strategic models to maximize ROI from retail assets
- Align store design with cultural trends and consumer expectations
- Use data-led insights to integrate digital and physical brand experiences
- Transform retail spaces into hubs of community, loyalty and brand equity
- Evaluate governance and investment choices for long-term resilience

Featuring real-world examples from Netflix House, Battersea Power Station and The Shirt Bar, Culture Stores shows how to deliver measurable results by turning customers into fans and building immersive, profitable brand ecosystems.
This is an essential resource for senior professionals seeking to lead with confidence, future-proof retail strategy and deliver sustainable growth.

Themes include: retail transformation, brand governance, ROI, consumer behaviour, cultural trends, experiential marketing

About the Author

Ibrahim Ibrahim, a futurist, retail strategist and designer, is Managing Director of Portland Design, part of Chicago-based Perkins&Will global architecture and design network. Based in London, UK he is involved in the UK Government High Street Task Force, the UK Infrastructure and Regeneration Council and the Centre for London Think Tank. He is author of Future Ready Retail also published by Kogan Page
Koral Ibrahim is Founder and Managing Director at The Ready House, the strategic retail and brand consultancy. Based in London, UK, he has over 10 years' experience in top global and boutique agencies.